Clr upstream-dkamChangellenge >> Capital1) Moscow has the potential to develop from a regional financial center into an international financial center. This would bring several economic benefits including attracting international capital, expanding access to financing for Russian companies, and increasing innovation.
2) A key advantage Moscow has is its concentration of capital from former Soviet republics and Central/Eastern Europe. However, to become a true international financial center, Moscow will need to improve in areas like its human capital/workforce.
3) For the Bank of Moscow to take advantage of Moscow's development as a financial center, it should focus on cultivating human capital through initiatives to increase financial literacy and build trust in financial institutions. This includes educational programs and improving customers' experience with banking services
BASE Awards presentationIlya PetrovThis document outlines a proposal for the 1st Award in Russia for Young Planners. It notes that many creative awards focus solely on bright creative works without considering the underlying strategic rationale. This is especially true for youth categories where briefs provide little strategic input or direction on how to solve real problems. The document proposes taking briefs from past youth awards and giving them to young strategists to investigate the problem, context, and audience to develop a more strategic creative solution. Entries would be evaluated based on their strategic connection and approach. The goal is for the award to emphasize strategic thinking behind creative works.
Критическое обновление (Первая Альфа)Ilya PetrovThe document appears to be notes from a brainstorming or strategy session focused on rewriting marketing approaches. It discusses rewriting things like the purchase funnel, messages to focus on experiences, changing from paid to earned media, and rewriting one-time campaigns for long-term growth. There are also statistics presented on conversion rates from views to clicks to emails to purchases. The overall document seems to be exploring new frameworks and tactics for digital marketing strategies.
What is love?Ilya PetrovСегодня многие продукты до неприличного похожи, а конкуренция давно спустилась на уровень имиджа и эмоциональной связи с брендом. Высшая степень привязанности человека к бренду —любовь. Чистая, безусловная, всепрощающая. Но как ее построить? Тема, достойная 10 томов, в 10 слайдах за 5 минут.
Деньги из космосаIlya PetrovВыступление на конференции Digital Pulse в Екатеринбурге 4.12.2013
Если не показываются картинки: http://www.youtube.com/watch?v=6lqtwjV59Zg
The maze story of Ilya Petrov, senior copywriter and creative director. Part OneIlya PetrovThis document tells the story of Ilya Petrov and his career journey in advertising. It begins with him studying science in school and university but then switching to a career in advertising after taking a job at an advertising agency. He rose through the ranks to become creative director. He then attended advertising classes through Wordshop, which led to a job offer from BBDO White. The document traces his unconventional path from science to becoming a senior copywriter in advertising through luck, hard work, and seizing opportunities.
My advertising portfolioIlya PetrovThis document provides a summary of Ilya Petrov's experience and qualifications. It outlines his career history working in advertising agencies in Russia from 2004 to present, including roles as copywriter and creative director. It also lists his areas of expertise and samples of campaign work. His portfolio includes prints, commercials, and other artifacts created for clients in various industries. Contact details are provided at the end.
What is love?Ilya PetrovСегодня многие продукты до неприличного похожи, а конкуренция давно спустилась на уровень имиджа и эмоциональной связи с брендом. Высшая степень привязанности человека к бренду —любовь. Чистая, безусловная, всепрощающая. Но как ее построить? Тема, достойная 10 томов, в 10 слайдах за 5 минут.
Деньги из космосаIlya PetrovВыступление на конференции Digital Pulse в Екатеринбурге 4.12.2013
Если не показываются картинки: http://www.youtube.com/watch?v=6lqtwjV59Zg
The maze story of Ilya Petrov, senior copywriter and creative director. Part OneIlya PetrovThis document tells the story of Ilya Petrov and his career journey in advertising. It begins with him studying science in school and university but then switching to a career in advertising after taking a job at an advertising agency. He rose through the ranks to become creative director. He then attended advertising classes through Wordshop, which led to a job offer from BBDO White. The document traces his unconventional path from science to becoming a senior copywriter in advertising through luck, hard work, and seizing opportunities.
My advertising portfolioIlya PetrovThis document provides a summary of Ilya Petrov's experience and qualifications. It outlines his career history working in advertising agencies in Russia from 2004 to present, including roles as copywriter and creative director. It also lists his areas of expertise and samples of campaign work. His portfolio includes prints, commercials, and other artifacts created for clients in various industries. Contact details are provided at the end.
5. Исследования доказали:
10% будут выглядеть так, 40% будут выглядеть так,
но в зеленой футболке но в синей футболке
5% проснуться женщинами
40% будут выглядеть так,
но в желтой футболке 10% будут с красным носом