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The document discusses 6 steps for marketing online: 1) educating customers, 2) building resources, 3) establishing credibility and trust, 4) creating opportunities for discussion, 5) driving traffic, and 6) gathering data. It mentions mobile marketing, email marketing, blogs and advertorials, and online video as marketing channels. It concludes by thanking the reader and wishing them success online and a smiley day, and asks why kiwis specifically.Read less