This document discusses lessons learned from change management research and practice. It emphasizes that for change to be successful, top management must "become the change they want to see" and lead by example. It also stresses the importance of addressing people's concerns about changes by engaging their heads, hearts and hands. Namely, providing facts about the need for change, making people feel valued and trusted, and clarifying how the change will impact their daily roles and responsibilities. Overall, the key to effective change management is authentic leadership from the top and addressing both the rational and emotional aspects of change for those impacted.
ESG Policy (Environmental, Social Governance) and Sustainability according to GRI Standards in Greece. This is a powerful assessment tool that depicts responsible investment. A responsible and ethical approach has become key priority in the corporate world. Investors promote corporate social governance and sustainability which incorporates the best approaches of traditional investing by integrating insights about society,
corporate behavior, climate and other non-traditional data to generate better long-term outcomes.
A marketing campaign consist of specific activities designed to promote a product, service or business. A marketing campaign is a coordinated series of steps that can include promotion of a product through different mediums using a variety of different types of advertisements. The campaign doesn't have to rely solely on advertising, and can also include demonstrations, electronic word of mouth and other interactive techniques.
ESG Policy (Environmental, Social Governance) and Sustainability according to GRI Standards in Greece. This is a powerful assessment tool that depicts responsible investment. A responsible and ethical approach has become key priority in the corporate world. Investors promote corporate social governance and sustainability which incorporates the best approaches of traditional investing by integrating insights about society,
corporate behavior, climate and other non-traditional data to generate better long-term outcomes.
A marketing campaign consist of specific activities designed to promote a product, service or business. A marketing campaign is a coordinated series of steps that can include promotion of a product through different mediums using a variety of different types of advertisements. The campaign doesn't have to rely solely on advertising, and can also include demonstrations, electronic word of mouth and other interactive techniques.
The Bretton Woods system of monetary management established the rules for commercial and financial relations among the world's major industrial states in the mid-20th century. The Bretton Woods system was the first example of a fully negotiated monetary order intended to govern monetary relations among independent nation-states.
Online advertising, also called online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising.
Planning, coordination & control of a project from initiation to completion aimed at meeting a clients
requirements in order to produce a functionally & financially viable project that will be completed on time within authorized cost & to the required quality standards
Cluster is a network of connected businesses, suppliers, and associates in a specific field that are all located in the same geographical area. Clusters are thought to provide increased efficiency and productivity so businesses can be competitive on a national and global scale.
Consumer behavior is the study of consumers and the processes they use to choose, use (consume), and dispose of products and services. A more in depth definition will also include how that process impacts the world.
-Provide value and customer satisfaction.
-Effectively target customers.
-Enhance the value of the company.
-Improve products and services.
-Create a competitive advantage
-Understand how customers view their products versus their competitors products.
-Expand the knowledge base in the field of marketing,