Пост-тренінг Школи регіональної журналістики
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Головний редактор та співзасновник Postpaper, Максим Асафатов, влітку 2015 року навчався у Школі регіональної журналістики, що включала в себе п’ятиденний інтенсив з провідними редакторами українських видань та медіа-експертів та подальше двотижневе стажування в найбільшому англомовному виданні України – Kyiv Post. http://mdf.org.ua/ http://www.kyivpost.com/ http://postpaper.com.ua/
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Пост-тренінг Школи регіональної журналістики
- 1. Пост-тренінг Школи регіональної журналістики Фонду розвитку ЗМІ Асафатов Максим головний редактор Postpaper.com.ua maxim.asafatov@gmail.com
- 2. Західні стандарти журналістики Associated Press Stylebook https://www.apstylebook.com/ приклад 2005 року: http://www.quarterboundpress.com/qbp/frequently_asked_questions_files/AP% 20StyleGuide%202005.pdf BBC Editorial Guidelines http://www.bbc.co.uk/editorialguidelines New York Times Editorial Policy http://www.nytco.com/who-we-are/culture/standards-and-ethics/#professional- guideline-documents
- 3. Структура історії, де більше 200 слів Заголовок Лід не може бути цитатою, 5W: who, what, where, why, when Натграф (Nut Graph) пояснює навіщо це читати, чому це цікаво, вводить в контекст __________________________ __________________________ сама історія __________________________ це може бути, що завгодно __________________________ __________________________ поступове спадання напруги __________________________ __________________________ Kicker головна думка в статті
- 4. Техніка створення історії «4 відра» 1. Фактаж. 5W 2. BG. Історія дослідження, опитування, тощо. 3. Реакція: кого зачіпає, які наслідки має. 4. Мізансцена – що робить історію людською (враження, найяскравіші елементи).
- 5. Мистецтво фактчекингу Процес звірки кожного висловлювання і факту в матеріалі з першоджерелом Центр вивчення корупції та організованої злочинності The Organized Crime and Corruption Reporting Project https://www.occrp.org Що перевіряється: 1. Імена та правопис 2. Цифри та статистика 3. Конфлікт інтересів 4. Цитати 5. Бекграунд та контекст Як перевіряється? 1. Пряма мова (інтерв’ю) 2. Офіційні документи: https://drive.google.com/file/d/0B3KQ9Ig3mjwdWlVXa2RzRU1hN00/
- 6. Принципи роботи на прикладі Kyiv Post 1. Жорсткий дедлайн, що спричинений необхідністю заповнити ефір (ТВ) або полосу (друк газети), або бути першим (онлайн). 2. Гайдлайни значно спрощують роботу у такому ритмі (особливо редакторам). 3. Платні підписки на інформагентства дозволяють швидко оновлювати стрічку новин. 4. Самостійність у виборі тем з боку журналістів. 5. Чітке розподілення обов’язків та часу.
- 7. Монетизація контенту Kyiv Post Підписка пейвол на сайті, окрема підписка на газету Реклама банери на сайті, оголошення та реклама в газеті Спецпроекти щотижнева рубрика про IT http://www.kyivpost.com/content/business/ukrainian-startup-helps-fundraising-for-gifts-397515.html Гранти http://mdf.org.ua/ Події ярмарок вакансій: https://www.facebook.com/kyivpostef конференції: https://www.facebook.com/TheTigerConference сніданки із СЕО: http://www.kyivpost.com/multimedia/photo/ceo-breakfast-397183.html події – «20 років Kyiv Post»
- 8. Контекст регіональних ЗМІ Кількість трупів пропорційна географії розповсюдження історії
- 9. Висновки для Postpaper 1. Вибудовування механізмів створення історій. 2. Гайдлайни – це палка з двома кінцями, але без них ще складніше. 3. Фокус історії значно полегшує роботу. 4. Реальність сильно відрізняється від суб’єктивної думки. 5. Треба робити все інакше аби вижити на конкурентному ринку.