ºÝºÝߣ

ºÝºÝߣShare a Scribd company logo
Mobile
§³§Ñ§Ò§å§â§à§Ó §¡§ß§ä§à§ß
@Online Business Russia 2015
§®§°§¢§ª§­§¾§¯§¡§Á
§¡§µ§¥§ª§´§°§²§ª§Á
2014 vs 2015
§¡§å§Õ§Ú§ä§à§â§Ú§ñ §Ú§ß§ä§Ö§â§ß§Ö§ä§Ñ:
§±§à§Ý§à§Ó§Ú§ß§Ñ §ß§Ñ§ã§Ö§Ý§Ö§ß§Ú§ñ §²§¶
73,8 §Þ§Ý§ß. §á§à§Ý§î§Ù§à§Ó§Ñ§ä§Ö§Ý§Ö§Û
2014 vs 2015
§¡§å§Õ§Ú§ä§à§â§Ú§ñ §Þ§à§Ò§Ú§Ý§î§ß§à§Ô§à
§Ú§ß§ä§Ö§â§ß§Ö§ä§Ñ:
¡ü x ?
2015
DESKTOP = MOBILE
§£§â§Ö§Þ§ñ §Ó §ã§Ö§ä§Ú
§£ §ã§â§Ö§Õ§ß§Ö§Þ ¨C 126 §Þ§Ú§ß§å§ä/§Õ§Ö§ß§î.
§³ §Þ§à§Ò§Ú§Ý§î§ß§í§ç ¨C 86 §Þ§Ú§ß§å§ä.
§²§Ö§Ô§å§Ý§ñ§â§ß§à§ã§ä§î §Ó§Ú§Ù§Ú§ä§à§Ó §Ó Google
Mobile ¨C §Þ§Ö§ß§Ö§Ö 9 %
Desktop ¨C §Ò§à§Ý§Ö§Ö 30 %
§®§à§Ò§Ú§Ý§î§ß§Ñ§ñ §Ñ§å§Õ§Ú§ä§à§â§Ú§ñ.
§¬§ä§à §à§ß§Ñ?
9 % §Ñ§å§Õ§Ú§ä§à§â§Ú§Ú §Ó§í§ç§à§Õ§ñ§ä §ä§à§Ý§î§Ü§à §ã
§Þ§à§Ò§Ú§Ý§î§ß§í§ç §å§ã§ä§â§à§Û§ã§ä§Ó
§¯§Ñ§Ú§Ò§à§Ý§Ö§Ö §Ñ§Ü§ä§Ú§Ó§ß§Ñ§ñ §Ñ§å§Õ§Ú§ä§à§â§Ú§ñ
§Õ§à 35§Ý§Ö§ä
§¸§Ö§Ý§Ö§ß§Ñ§á§â§Ñ§Ó§Ý§Ö§ß§ß§à§ã§ä§î
§®§Ñ§Ý§à §à§ä§Ó§Ý§Ö§Ü§Ñ§ð§ë§Ú§ç §æ§Ñ§Ü§ä§à§â§à§Ó §Ó web
E-commerce
? §³§ä§â§Ñ§ç §á§Ö§â§Ö§Õ §á§à§Ü§å§á§Ü§à§Û §ã §Þ§à§Ò§Ú§Ý§î§ß§à§Ô§à
E-commerce
? §³§ä§â§Ñ§ç §á§Ö§â§Ö§Õ §á§à§Ü§å§á§Ü§à§Û §ã §Þ§à§Ò§Ú§Ý§î§ß§à§Ô§à
? §¯§Ñ§Ú§Ò§à§Ý§î§ê§Ñ§ñ §á§â§à§Õ§à§Ý§Ø§Ú§ä§Ö§Ý§î§ß§à§ã§ä§î §Ú §Õ§Ý§Ú§ß§Ñ
§ã§Ö§Ñ§ß§ã§Ñ §ã §á§Ý§Ñ§ß§ê§Ö§ä§à§Ó
§¬§Ñ§Ü §Ó§Ù§Ñ§Ú§Þ§à§Õ§Ö§Û§ã§ä§Ó§à§Ó§Ñ§ä§î §ã §Þ§à§Ò§Ú§Ý§î§ß§à§Û
§Ñ§å§Õ§Ú§ä§à§â§Ú§Ö§Û
§¡§Õ§Ñ§á§ä§Ú§Ó§ß§Ñ§ñ §Ó§Ö§â§ã§ä§Ü§Ñ
§µ§Ó§Ö§Ý§Ú§é§Ö§ß§Ú§Ö §Ü§à§ß§Ó§Ö§â§ã§Ú§Ú
§¯§Ñ§Ý§Ú§é§Ú§Ö §æ§å§ß§Ü§è§Ú§à§ß§Ñ§Ý§Ñ ?§©§Ñ§Ü§Ñ§Ù §Ó 1 §Ü§Ý§Ú§Ü?
§°§ä§ã§å§ä§ã§ä§Ó§Ú§Ö §Õ§Ý§Ú§ß§ß§à§Û §Ü§à§â§Ù§Ú§ß§í
§±§â§à§Ó§Ö§â§Ü§Ñ §Ó§Ö§â§ã§ä§Ü§Ú §ß§Ñ §â§Ñ§Ù§ß§í§ç
§å§ã§ä§â§à§Û§ã§ä§Ó§Ñ§ç
? http://ami.responsivedesign.is/
§®§à§Ò§Ú§Ý§î§ß§Ñ§ñ §Ó§Ö§â§ã§Ú§ñ §ã§Ñ§Û§ä§Ñ
§®§à§Ò§Ú§Ý§î§ß§à§Ö §á§â§Ú§Ý§à§Ø§Ö§ß§Ú§Ö
§¥§à§ã§ä§à§Ú§ß§ã§ä§Ó§à §á§â§Ú§Ý§à§Ø§Ö§ß§Ú§ñ
? §ª§Þ§Ú§Õ§Ø
§¥§à§ã§ä§à§Ú§ß§ã§ä§Ó§à §á§â§Ú§Ý§à§Ø§Ö§ß§Ú§ñ
? §ª§Þ§Ú§Õ§Ø
? §µ§Ù§ß§Ñ§Ó§Ñ§Ö§Þ§à§ã§ä§î (§Ý§à§Ô§à §Ó apps)
§¥§à§ã§ä§à§Ú§ß§ã§ä§Ó§à §á§â§Ú§Ý§à§Ø§Ö§ß§Ú§ñ
? §ª§Þ§Ú§Õ§Ø
? §µ§Ù§ß§Ñ§Ó§Ñ§Ö§Þ§à§ã§ä§î (§Ý§à§Ô§à §Ó apps)
? §µ§Õ§à§Ò§ã§ä§Ó§à (§ß§Ö§ä §ß§Ú§é§Ö§Ô§à §Ý§Ú§ê§ß§Ö§Ô§à)
§±§à§Ý§ß§à§â§Ñ§Ù§Þ§Ö§â§ß§í§Û §ã§Ñ§Û§ä
Ads 4 mobile
§¹§ä§à §Ò§å§Õ§Ö§Þ §â§Ö§Ü§Ý§Ñ§Þ§Ú§â§à§Ó§Ñ§ä§î?
§ã§Ñ§Û§ä §á§â§Ú§Ý§à§Ø§Ö§ß§Ú§Ö
§ª§ß§ã§ä§Ñ§Ý§Ý§í
? §Á§ß§Õ§Ö§Ü§ã §¥§Ú§â§Ö§Ü§ä
?§²§Ö§Ü§Ý§Ñ§Þ§Ñ §Þ§à§Ò§Ú§Ý§î§ß§í§ç §á§â§Ú§Ý§à§Ø§Ö§ß§Ú§Û?
click > store
§°§á§Ý§Ñ§ä§Ñ:
- §Ü§Ý§Ú§Ü
- §ã§â§Ö§Õ§ß§ñ§ñ §è§Ö§ß§Ñ §å§ã§ä§Ñ§ß§à§Ó§Ü§Ú §á§â§Ú§Ý§à§Ø§Ö§ß§Ú§ñ §Ù§Ñ §ß§Ö§Õ§Ö§Ý§ð
- §Þ§Ñ§Ü§ã§Ú§Þ§Ñ§Ý§î§ß§à§Ö §Ü§à§Ý§Ú§é§Ö§ã§ä§Ó§à §å§ã§ä§Ñ§ß§à§Ó§à§Ü §á§â§Ú§Ý§à§Ø§Ö§ß§Ú§ñ
§Ù§Ñ §ß§Ö§Õ§Ö§Ý§ð
§ª§ß§ã§ä§Ñ§Ý§Ý§í
? Google AdWords
§´§Ú§á§í §Ü§Ñ§Þ§á§Ñ§ß§Ú§Û:
? §µ§ß§Ú§Ó§Ö§â§ã§Ñ§Ý§î§ß§í§Ö §Ü§Ñ§Þ§á§Ñ§ß§Ú§Ú §Õ§Ý§ñ §á§â§Ú§Ý§à§Ø§Ö§ß§Ú§Û
? §µ§ã§ä§Ñ§ß§à§Ó§Ü§Ú §Þ§à§Ò§Ú§Ý§î§ß§à§Ô§à §á§â§Ú§Ý§à§Ø§Ö§ß§Ú§ñ
? §£§Ù§Ñ§Ú§Þ§à§Õ§Ö§Û§ã§ä§Ó§Ú§Ö §ã §Þ§à§Ò§Ú§Ý§î§ß§í§Þ §á§â§Ú§Ý§à§Ø§Ö§ß§Ú§Ö§Þ
§ª§ß§ã§ä§Ñ§Ý§Ý§í
? §£§¬§à§ß§ä§Ñ§Ü§ä§Ö
§²§Ö§Ü§Ý§Ñ§Þ§Ñ §á§â§Ú§Ý§à§Ø§Ö§ß§Ú§ñ §Ó §Ý§Ö§ß§ä§Ö §ß§à§Ó§à§ã§ä§Ö§Û.
§³§à§Õ§Ö§â§Ø§Ú§ä:
? §©§Ñ§Ô§à§Ý§à§Ó§à§Ü
? §°§á§Ú§ã§Ñ§ß§Ú§Ö
? §²§Ö§Û§ä§Ú§ß§Ô
? §¬§ß§à§á§Ü§Ñ §á§Ö§â§Ö§ç§à§Õ§Ñ §Ó §Þ§Ñ§Ô§Ñ§Ù§Ú§ß
§ª§ß§ã§ä§Ñ§Ý§Ý§í
? Twitter
§ª§ß§ã§ä§Ñ§Ý§Ý§í
? Facebook
§´§Ú§á§í §Ü§Ñ§Þ§á§Ñ§ß§Ú§Û:
- cpi (§å§ã§ä§Ñ§ß§à§Ó§Ü§Ú)
- §Ó§à§Ó§Ý§Ö§é§Ö§ß§Ú§Ö
§ª §á§à§Þ§ß§Ú§ä§Ö!
§³§Ñ§Ò§å§â§à§Ó §¡§ß§ä§à§ß
E-mail: anton@web-regata.ru
vk.com/asaburov
fb.com/asaburov
twitter.com/saburovanton

More Related Content

§®§à§Ò§Ú§Ý§î§ß§í§Û §Þ§Ñ§â§Ü§Ö§ä§Ú§ß§Ô