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???????????????????????????????? 1 ???????? ??.??????? ??????????????????????????????????????????????????? ??????????? ??????????????????????????????????????????????????????? The Beach ????? ?.?. 2542 ??????????????? ?????????????????????????????????????????????????????????????????????????????????????????????????????????? ????????????????????????????????????
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- 1. ???????????????????? ????????????????????????? ????????? ?. ?????? ??. ??????? ?????????? ? ??. ????? ?????????? ??. ?????? ?????????? ??. ????? ?????????????? ???????????? ?????? ????????????? ??.?. 25 ??????? 2558
- 2. ? ?????????????????????????????? ? ????????????????: ????????????? ???????????????????
- 4. ?????????
- 5. Maya Bay: Sandy Beach ???????
- 9. ????????????????????: 1) ????????????????????????????????? ????????? ?????????????????????????????????????????? ???????? ????????????? ????????????? 1) ??????????? ?????????????????? ????????? ??? ????????? ????????????? ?????????? ???????????? ????????????????
- 12. Maya Bay: ???????? ???????
- 14. ??????????????????????? Choice experiment ???????? ? ??????????????????? 100 ?? ? ??????????? 100 ?? ** ??? ?????????????????????????????????
- 16. Commodities : ??????? (Sand dune) Choice experiment question design 1. ???????????????? (????????????????????????????????????)
- 17. Commodities : Coastal forest ?? ??????? Choice experiment question design 2. ?????????????????????? ??????? (????????????????????????????????????)
- 18. Choice experiment question design Commodities : ????????? (Congestion) 3. ????????????????????????????????????? (?????????????)
- 20. ???????????????????? ?????????? 4 ?????????? ?????? 1. ???????????????????????????????????????????????? ?????? 2. ??????????????????????? ???????????????????????????? ?????? 3. ???????????????????????????? (??????????????????????????????????? ???????????????????????????? ?????? 4. ?????????????????????????????????????????
- 21. ????????????????? ? ? ?????? ???????????????????????????????? ? ? ????????????????? ?????????????????????? ? ??????????????????????????????????? ? ???????????????????????????????? ? ???????????????????????????????????????????????? ? ?????????????????????? ? ????????????????? ??????? ? ?????????????????????? ??????????????? ? ? ??????????????
- 23. ???????????????????? ? ?????????????????????????????? ? ??????????????? ? ????????????????: ????????????? ? ?????????????????? ? ?????????????? ? ???????????????????????????????????????????????????????? ?????????????????????????????????????????????????????????? ???????????????????????? ? ????????? ? ???????????????????????????????? "??????????????? ??????????????????????????????????????" ? ???????????? ?????? "??????????????????????????????? ????????????????????????????" ??????? ???.??????
- 24. ???????
- 25. The overall utility (Uin) can be expressed as Where Uin = the person n¡¯s utility for choice alternative i Vin = the systematic (observable or explainable) component of utility and utility depends on the attributes (Z) and the social and economic characteristics (S) of the respondent, V (Zij ,Si). ? Ein = the random or unexplainable component of utility ininin VU ???
- 26. The conditional indirect utility function is generally estimated as: ¦Â0 = the alternative specific constant (ASC) Z = the number of fuel characteristic scenario attribute S = the number of social and economic characteristics of the respondent ¦Â1 to ¦Ân = the vector of attributes fuel characteristic scenario attribute ¦Âa to ¦Âm = the vector of interaction terms social and economic characteristics kmbannin SSSZZZV ??????? ????????? ...... 2122110 The total amount of money people are willing to pay in order to receive one unit ? ? ? ? ? ? ? ? ?? iablemonetary attribute W var 1 ? ?