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BBDO). [4]
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Similar to §¬§â§Ö§Ñ§ä§Ú§Ó§ß§í§Ö §Þ§Ö§ä§à§Õ§Ú§Ü§Ú ?§Õ§Ý§ñ §é§Ñ§Û§ß§Ú§Ü§à§Ó? (20)
§¬§â§Ö§Ñ§ä§Ú§Ó§ß§í§Ö §Þ§Ö§ä§à§Õ§Ú§Ü§Ú ?§Õ§Ý§ñ §é§Ñ§Û§ß§Ú§Ü§à§Ó?
- 2. §³§à§Õ§Ö§â§Ø§Ñ§ß§Ú§Ö §¿§á§Ú§Ô§â§Ñ§æ §±§â§à§Ò§Ý§Ö§Þ§Ñ §±§â§Ú§Þ§Ö§ß§Ö§ß§Ú§Ö §¡§ã§ã§à§è§Ú§Ñ§è§Ú§Ú §®§Ö§ä§à§Õ §ã§Ý§å§é§Ñ§Û§ß§à§Ô§à §ã§Ý§à§Ó§Ñ (Random Word Creativity Technique) §®§à§Ù§Ô§à§Ó§à§Û §ê§ä§å§â§Þ 6 §ê§Ý§ñ§á §Þ§í§ê§Ý§Ö§ß§Ú§ñ (Six Thinking Hats) §®§Ö§ä§à§Õ §µ§à§Ý§ä§Ñ §¥§Ú§ã§ß§Ö§ñ §¥§Ú§Ñ§Ô§â§Ñ§Þ§Þ§Ñ §ã§Ó§ñ§Ù§Ö§Û §¢§Ñ§ß§Ü §Ú§Õ§Ö§Û §¶§â§Ú§â§Ñ§Û§ä§Ú§ß§Ô §¯§Ú§é§Ö§Ô§à §ß§Ö §Õ§Ö§Ý§Ñ§Û
- 3. §§Ú§â§Ú§é§Ö§ã§Ü§à§Ö §à§ä§ã§ä§å§á§Ý§Ö§ß§Ú§Ö. §¬§â§Ö§Ñ§ä§Ú§Ó §Ú §Ó§Ñ§ß§ß§Ñ§ñ §Ü§à§Þ§ß§Ñ§ä§Ñ §§å§é§ê§Ú§Ö §Ú§Õ§Ö§Ú §ä§Ó§à§â§é§Ö§ã§Ü§Ú§Ö §Ý§ð§Õ§Ú §á§â§Ú§Õ§å§Þ§í§Ó§Ñ§ð§ä §Ó §Ó§Ñ§ß§ß§à§Û §Ü§à§Þ§ß§Ñ§ä§Ö ¡ª §Ú§Ù§Ó§Ö§ã§ä§ß§í§Û §æ§Ñ§Ü§ä. §¥§Ý§ñ §â§Ö§Ü§Ý§Ñ§Þ§Ú§ã§ä§à§Ó §Õ§å§ê ¡ª §Ó§ã§× §â§Ñ§Ó§ß§à §é§ä§à §ç§â§Ñ§Þ. ¡ª §®§í §â§Ö§Õ§Ü§à §Õ§å§Þ§Ñ§Ö§Þ §á§à§à§Õ§Ú§ß§à§é§Ü§Ö, ¡ª §Ô§à§Ó§à§â§Ú§ä §Ü§â§Ö§Ñ§ä§Ú§Ó§ß§í§Û §Õ§Ú§â§Ö§Ü§ä§à§â §²§¡ Instinct §²§à§Þ§Ñ§ß §¶§Ú§â§Ñ§Û§ß§Ö§â. ¡ª §ª§ß§à§Ô§Õ§Ñ, §Ü§à§ß§Ö§é§ß§à, §ñ §Þ§à§ð§ã§î §Ó §Õ§å§ê§Ö §Ú §Õ§å§Þ§Ñ§ð¡
- 4. §§Ú§â§Ú§é§Ö§ã§Ü§à§Ö §à§ä§ã§ä§å§á§Ý§Ö§ß§Ú§Ö. §¬§â§Ö§Ñ§ä§Ú§Ó §Ú §Ó§Ñ§ß§ß§Ñ§ñ §Ü§à§Þ§ß§Ñ§ä§Ñ ¨C §ª§ß§à§Ô§Õ§Ñ §²§à§Þ§Ñ§ß §Þ§à§Ö§ä§ã§ñ, ¡ª §Ù§Ñ§Þ§Ö§é§Ñ§Ö§ä §Á§â§à§ã§Ý§Ñ§Ó §°§â§Ý§à§Ó, §Õ§â§å§Ô§à§Û §Ü§â§Ö§Ñ§ä§Ú§Ó§ß§í§Û §Õ§Ú§â§Ö§Ü§ä§à§â Instinct. ¨C §£ §Õ§å§ê§Ö §à§é§Ö§ß§î §ç§à§â§à§ê§à §á§â§Ú§ç§à§Õ§ñ§ä §Ú§Õ§Ö§Ú, ¡ª §ß§Ö§Ó§à§Ù§Þ§å§ä§Ú§Þ§à §á§â§à§Õ§à§Ý§Ø§Ñ§Ö§ä §²§à§Þ§Ñ§ß. ¨C §¡ §Ó§à§ä §ñ §Þ§à§ð§ã§î §â§Ö§Ô§å§Ý§ñ§â§ß§à, ¡ª §Õ§à§Ò§Ñ§Ó§Ý§ñ§Ö§ä §Á§â§à§ã§Ý§Ñ§Ó, §é§ä§à§Ò§í §á§à§Õ§á§â§Ñ§Ó§Ú§ä§î §Ú§Þ§Ú§Õ§Ø §Ñ§Ô§Ö§ß§ä§ã§ä§Ó§Ñ. [1]
- 5. §¿§á§Ú§Ô§â§Ñ§æ §¬§â§Ö§Ñ§ä§Ú§Ó§ß§í§Ö §ä§Ö§ç§ß§à§Ý§à§Ô§Ú§Ú §Ø§Ú§Ó§å§ä §Ý§Ú§ê§î §ß§Ñ §ã§ä§â§Ñ§ß§Ú§è§Ñ§ç §å§é§Ö§Ò§ß§Ú§Ü§à§Ó ¡ª §à§ã§ä§Ñ§ß§à§Ó§Ú§ä§Ö §Ý§ð§Ò§à§Ô§à §Ü§à§á§Ú§â§Ñ§Û§ä§Ö§â§Ñ §Ú §ã§á§â§à§ã§Ú§ä§Ö, §Ü§Ñ§Ü §à§ß §á§â§Ú§Õ§å§Þ§í§Ó§Ñ§Ö§ä §Ú§Õ§Ö§Ú. §£ 99 §ã§Ý§å§é§Ñ§ñ§ç §Ú§Ù §ã§ä§Ñ §à§ß §ã§Ü§Ñ§Ø§Ö§ä: ?§¥§å§Þ§Ñ§ð?. [1]
- 7. §±§â§Ú§Þ§Ö§ß§Ö§ß§Ú§Ö §¬§â§Ö§Ñ§ä§Ú§Ó§ß§í§Ö §Þ§Ö§ä§à§Õ§Ú§Ü§Ú ¡ª §Þ§Ö§ä§à§Õ§í §Ú §ä§Ö§ç§ß§Ú§Ü§Ú, §ã§á§à§ã§à§Ò§ã§ä§Ó§å§ð§ë§Ú§Ö §á§â§à§è§Ö§ã§ã§å §Ô§Ö§ß§Ö§â§Ñ§è§Ú§Ú §Ú§Õ§Ö§Û. [2] §²§¡ §Ú§Õ§Ö§ñ $
- 10. §¡§ã§ã§à§è§Ú§Ñ§è§Ú§Ú §¡§ã§ã§à§è§Ú§Ñ§è§Ú§ñ ¡ª §ã§Ó§ñ§Ù§î §Þ§Ö§Ø§Õ§å §à§ä§Õ§Ö§Ý§î§ß§í§Þ§Ú §á§â§Ö§Õ§Þ§Ö§ä§Ñ§Þ§Ú §Ú§Ý§Ú §ñ§Ó§Ý§Ö§ß§Ú§ñ§Þ§Ú §Ó §ã§à§Ù§ß§Ñ§ß§Ú§Ú §Ú§Ý§Ú §á§Ñ§Þ§ñ§ä§Ú. [§£§Ú§Ü§Ú] §±§â§Ú §ß§Ñ§Ý§Ú§é§Ú§Ú §Ñ§ã§ã§à§è§Ú§Ñ§ä§Ú§Ó§ß§à§Û §ã§Ó§ñ§Ù§Ú §Þ§Ö§Ø§Õ§å A §Ú B §Ó§à§Ù§ß§Ú§Ü§ß§à§Ó§Ö§ß§Ú§Ö §Ó §ã§à§Ù§ß§Ñ§ß§Ú§Ú §ñ§Ó§Ý§Ö§ß§Ú§ñ A §Ó§Ý§Ö§é§×§ä §Ù§Ñ §ã§à§Ò§à§Û §á§à§ñ§Ó§Ý§Ö§ß§Ú§Ö §Ó §ã§à§Ù§ß§Ñ§ß§Ú§Ú §ñ§Ó§Ý§Ö§ß§Ú§ñ B. §¡§ã§ã§à§è§Ú§Ñ§ä§Ú§Ó§ß§à§Ö §Þ§í§ê§Ý§Ö§ß§Ú§Ö §Ú§ã§á§à§Ý§î§Ù§å§Ö§ä§ã§ñ §Ó §ä§Ó§à§â§é§Ö§ã§Ü§à§Þ §á§â§à§è§Ö§ã§ã§Ö. §®§à§Ø§ß§à §Ú§ã§á§à§Ý§î§Ù§à§Ó§Ñ§ä§î §Ö§Ô§à §Ü§Ñ§Ü §à§ä§Õ§Ö§Ý§î§ß§í§Û §Þ§Ö§ä§à§Õ, §Ñ §ä§Ñ§Ü§Ø§Ö §Ü§Ñ§Ü §ã§á§à§ã§à§Ò §â§Ö§Ñ§Ý§Ú§Ù§Ñ§è§Ú§Ú §Õ§â§å§Ô§à§Ô§à (§ã§Þ. §ä§Ö§ç§ß§Ú§Ü§Ñ §ã§Ý§å§é§Ñ§Û§ß§à§Ô§à §ã§ä§Ú§Þ§å§Ý§Ñ, §Õ§Ú§Ñ§Ô§â§Ñ§Þ§Þ§Ñ §ã§Ó§ñ§Ù§Ö§Û §Ú §Õ§â.)
- 11. §£§Ú§Õ§í §Ñ§ã§ã§à§è§Ú§Ñ§è§Ú§Û 1. §³§Þ§Ö§Ø§ß§à§ã§ä§î §Ó§à §Ó§â§Ö§Þ§Ö§ß§Ú §Ú§Ý§Ú §á§â§à§ã§ä§â§Ñ§ß§ã§ä§Ó§Ö: §ã§ä§à§Ý §Ú §ã§ä§å§Ý, §Ù§Ú§Þ§Ñ §Ú §ã§ß§Ö§Ô. 2. §³§ç§à§Õ§ã§ä§Ó§à (§á§à§Õ§à§Ò§Ú§Ö): §Ù§Ö§Þ§Ý§ñ §Ú §ê§Ñ§â, §Ý§Ñ§Þ§á§Ñ §Ú §Ô§â§å§ê§Ñ. 3. §¬§à§ß§ä§â§Ñ§ã§ä (§á§â§à§ä§Ú§Ó§à§á§à§Ý§à§Ø§ß§à§ã§ä§î): §Õ§à§Ò§â§à §Ú §Ù§Ý§à, §é§×§â§ß§à§Ö §Ú §Ò§Ö§Ý§à§Ö. 4. §±§â§Ú§é§Ú§ß§ß§à-§ã§Ý§Ö§Õ§ã§ä§Ó§Ö§ß§ß§í§Ö §ã§Ó§ñ§Ù§Ú: §Ô§â§à§Þ §Ú §Þ§à§Ý§ß§Ú§ñ, §Ý§Ñ§Þ§á§Ñ §Ú §ã§Ó§Ö§ä. 5. §°§Ò§à§Ò§ë§Ö§ß§Ú§Ö: §á§à§Þ§Ú§Õ§à§â §Ú §à§Ó§à§ë, §ã§à§Ò§Ñ§Ü§Ñ §Ú §Ø§Ú§Ó§à§ä§ß§à§Ö. 6. §±§à§Õ§é§Ú§ß§Ö§ß§Ú§Ö: §à§Ó§à§ë §Ú §à§Ô§å§â§Ö§è, §Ø§Ú§Ó§à§ä§ß§à§Ö §Ú §Ü§à§ê§Ü§Ñ. 7. §³§à§á§à§Õ§é§Ú§ß§Ö§ß§Ú§Ö §à§Õ§ß§à§Þ§å §à§Ò§ì§Ö§Ü§ä§å: §Ñ§Ó§ä§à§Þ§à§Ò§Ú§Ý§î §Ú §Þ§à§ä§à§è§Ú§Ü§Ý. 8. §¹§Ñ§ã§ä§î §Ú §è§Ö§Ý§à§Ö: §ã§Ö§Ü§å§ß§Õ§í §Ú §Þ§Ú§ß§å§ä§Ñ, §Ñ§Ó§ä§à§Þ§à§Ò§Ú§Ý§î §Ú §Õ§Ó§Ú§Ô§Ñ§ä§Ö§Ý§î. 9. §¥§à§á§à§Ý§ß§Ö§ß§Ú§Ö: §Ù§å§Ò§ß§Ñ§ñ §á§Ñ§ã§ä§Ñ §Ú §Ù§å§Ò§ß§Ñ§ñ §ë§×§ä§Ü§Ñ.
- 12. §±§â§Ú§Þ§Ö§ß§Ö§ß§Ú§Ö §¥§Ý§ñ §Ô§Ö§ß§Ö§â§Ñ§è§Ú§Ú §Ú§Õ§Ö§Û §ß§å§Ø§ß§à §á§à§Õ§Ò§Ú§â§Ñ§ä§î §Ü §ß§Ö§Ü§à§ä§à§â§à§Þ§å §á§à§ß§ñ§ä§Ú§ð §Ñ§ã§ã§à§è§Ú§Ñ§è§Ú§Ú §Ü§Ñ§Ø§Õ§à§Ô§à §Ó§Ú§Õ§Ñ. §´. §Ö. §Õ§Ý§ñ §á§à§ß§ñ§ä§Ú§ñ ?§ñ§Ò§Ý§à§Ü§à? §Þ§à§Ø§ß§à §á§à§Õ§à§Ò§â§Ñ§ä§î §Ñ§ã§ã§à§è§Ú§Ñ§è§Ú§Ú §á§à: 1. §³§Þ§Ö§Ø§ß§à§ã§ä§Ú: §ñ§Ò§Ý§à§Ü§à ¡ª §Ý§Ú§ã§ä. 2. §±§â§Ú§é§Ú§ß§ß§à-§ã§Ý§Ö§Õ§ã§ä§Ó§Ö§ß§ß§à§ã§ä§Ú: §ñ§Ò§Ý§à§Ü§à ¡ª §à§Ô§â§í§Ù§à§Ü. 3. §°§Ò§à§Ò§ë§Ö§ß§Ú§ð: §ñ§Ò§Ý§à§Ü§à ¡ª §æ§â§å§Ü§ä §Ú §ä. §á.
- 13. §±§â§Ú§Þ§Ö§â §©§Ñ§Õ§Ñ§é§Ñ: §á§â§Ú§Õ§å§Þ§Ñ§ä§î §ä§Ö§Þ§í §Õ§Ý§ñ §á§à§ã§ä§à§Ó §Ó §ã§à§à§Ò§ë§Ö§ã§ä§Ó§à Unilever HR (§¸§¡ ¡ª §ß§Ö§Õ§Ñ§Ó§ß§Ú§Ö §Ó§í§á§å§ã§Ü§ß§Ú§Ü§Ú §ä§à§á§à§Ó§í§ç §Ó§å§Ù§à§Ó). §³§ä§â§à§Ú§Þ §Ñ§ã§ã§à§è§Ú§Ñ§è§Ú§Ú §â§Ñ§Ù§ß§í§ç §Ó§Ú§Õ§à§Ó: 1. §³§ç§à§Õ§ã§ä§Ó§à: Unilever ¡ª Pepsico => §ª§Õ§Ö§ñ: §Ù§Ñ§Û§ä§Ú §Ó HR-§ã§à§à§Ò§ë§Ö§ã§ä§Ó§à Pepsico §Ú §å§Ü§â§Ñ§ã§ä§î §ä§Ñ§Þ §Ú§Õ§Ö§Ú =) 2. §°§Ò§à§Ò§ë§Ö§ß§Ú§Ö: Unilever ¡ª §Ü§à§â§á§à§â§Ñ§è§Ú§ñ => §ª§Õ§Ö§ñ: §á§à§ã§ä §à §Ü§à§â§á§à§â§Ñ§ä§Ú§Ó§ß§í§ç §á§â§Ñ§Ó§Ú§Ý§Ñ§ç §Ü§à§Þ§á§Ñ§ß§Ú§Ú. 3. §±§à§Õ§é§Ú§ß§Ö§ß§Ú§Ö: Unilever ¡ª Axe => §ª§Õ§Ö§ñ (§Ô§Ö§ß§Ú§Ñ§Ý§î§ß§Ñ§ñ): §á§à§ã§ä §à §Ò§â§Ö§ß§Õ§Ö Axe. §¯§Ñ §Ó§í§ç§à§Õ§Ö: §ã§Ó§Ö§Ø§Ú§Ö §Ú§Õ§Ö§Ú §Ó §Ü§à§Ý§Ú§é§Ö§ã§ä§Ó§Ö §à§ä 9 §ê§ä..
- 15. §´§Ö§ç§ß§Ú§Ü§Ñ §ã§Ý§å§é§Ñ§Û§ß§à§Ô§à §ã§ä§Ú§Þ§å§Ý§Ñ §°§é§Ö§ß§î §á§â§à§ã§ä§à§Û, §ß§à §ï§æ§æ§Ö§Ü§ä§Ú§Ó§ß§í§Û §Þ§Ö§ä§à§Õ. §²§Ö§Ñ§Ý§Ú§Ù§Ñ§è§Ú§ñ: §¹§Ö§Ý§à§Ó§Ö§Ü§å, §â§Ö§ê§Ñ§ð§ë§Ö§Þ§å §Ù§Ñ§Õ§Ñ§é§å, §Õ§Ñ§×§ä§ã§ñ §ã§Ý§å§é§Ñ§Û§ß§í§Û §ã§ä§Ú§Þ§å§Ý: §ã§Ý§à§Ó§à, §Ú§Ù§à§Ò§â§Ñ§Ø§Ö§ß§Ú§Ö, §ã§ä§Ñ§ä§î§ñ, §Ù§Ó§å§Ü §Ú §ä. §á. §¹§Ö§Ý§à§Ó§Ö§Ü §ã§ä§â§à§Ú§ä §Ñ§ã§ã§à§è§Ú§Ñ§ä§Ú§Ó§ß§í§Ö §ã§Ó§ñ§Ù§Ú §Þ§Ö§Ø§Õ§å §á§â§à§Ò§Ý§Ö§Þ§à§Û §Ú §ã§Ý§å§é§Ñ§Û§ß§í§Þ §ã§ä§Ú§Þ§å§Ý§à§Þ. §²§Ö§Ù§å§Ý§î§ä§Ñ§ä ¡ª §ß§à§Ó§í§Ö §ã§á§à§ã§à§Ò§í §â§Ö§ê§Ö§ß§Ú§ñ §Ù§Ñ§Õ§Ñ§é§Ú. NB: §ã§ä§Ú§Þ§å§Ý §Õ§à§Ý§Ø§Ö§ß §Ò§í§ä§î §ã§Ý§å§é§Ñ§Û§ß§í§Þ! §³§ä§Ú§Þ§å§Ý §ß§Ö§Ý§î§Ù§ñ §Þ§Ö§ß§ñ§ä§î, §Õ§Ñ§Ø§Ö §Ö§ã§Ý§Ú §à§ß §Ü§Ñ§Ø§Ö§ä§ã§ñ §ß§Ö§á§à§Õ§ç§à§Õ§ñ§ë§Ú§Þ. [3]
- 16. §±§â§Ú§Þ§Ö§â §©§Ñ§Õ§Ñ§é§Ñ: §á§â§Ú§Õ§å§Þ§Ñ§ä§î §Ú§Õ§Ö§ð §Õ§Ý§ñ §á§à§ã§ä§Ñ §Ó §ã§à§à§Ò§ë§Ö§ã§ä§Ó§à CLEAR ?§¬§Ý§å§Ò §å§ã§á§Ö§ê§ß§í§ç §Þ§å§Ø§é§Ú§ß?. §³§Ý§å§é§Ñ§Û§ß§í§Û §ã§ä§Ú§Þ§å§Ý (§Ñ§ß§Ô§Ý§à-§â§å§ã§ã§Ü§Ú§Û §ã§Ý§à§Ó§Ñ§â§î): I am done for! ¡ª ?§Á §á§â§à§á§Ñ§Ý!? (§ä. §Ö. §Þ§ß§Ö §Ô§â§à§Ù§Ú§ä §à§á§Ñ§ã§ß§à§ã§ä§î) §ª§Õ§Ö§ñ: §á§à§ã§ä §à §ä§à§Þ, §Ü§Ñ§Ü §ß§Ñ§ã§ä§à§ñ§ë§Ú§Û §Þ§å§Ø§é§Ú§ß§Ñ §ã§á§â§Ñ§Ó§Ý§ñ§Ö§ä§ã§ñ §ã §à§á§Ñ§ã§ß§à§ã§ä§î§ð §Ø§Ú§Ù§ß§Ú §Ó §Ô§à§â§à§Õ§Ö, §ä. §Ö. §ã§ä§â§Ö§ã§ã§à§Þ: §Ú§Õ§×§ä §Ó §ã§á§à§â§ä§Ù§Ñ§Ý, §á§à§Ü§å§á§Ñ§Ö§ä §ß§à§Ó§í§Û §Ü§à§ã§ä§ð§Þ, §Ú§Õ§×§ä §ß§Ñ §ã§Ö§Ñ§ß§ã §á§ã§Ú§ç§à§ä§Ö§â§Ñ§á§Ú§Ú §Ú §ä. §á. §¯§Ñ §Ó§í§ç§à§Õ§Ö: §ã§Ó§Ö§Ø§Ñ§ñ §Ñ§ã§ã§à§è§Ú§Ñ§ä§Ú§Ó§ß§Ñ§ñ §ã§Ó§ñ§Ù§î §Ú §Ú§Õ§Ö§ñ.
- 18. Brainstorm §´§í§ã§ñ§é§å §Ý§Ö§ä §Ú§Ù§Ó§Ö§ã§ä§Ö§ß §Ó§ã§Ö§Þ! §±§à§ï§ä§à§Þ§å §Ü§â§Ñ§ä§Ö§ß§î§Ü§à: §±§à§á§å§Ý§ñ§â§Ú§Ù§à§Ó§Ñ§ß §¡§Ý§Ö§Ü§ã§à§Þ §°§ã§Ò§à§â§ß§à§Þ (§ã§à§à§ã§ß§à§Ó§Ñ§ä§Ö§Ý§î BBDO). [4] 3 §à§Ò§ñ§Ù§Ñ§ä§Ö§Ý§î§ß§í§ç §ï§ä§Ñ§á§Ñ: ? §±§à§ã§ä§Ñ§ß§à§Ó§Ü§Ñ §Ù§Ñ§Õ§Ñ§é§Ú. ? §³§Ò§à§â §Ú§Õ§Ö§Û. ? §¤§â§å§á§á§Ú§â§à§Ó§Ü§Ñ, §Ü§â§Ú§ä§Ú§Ü§Ñ §Ú §æ§Ú§Ý§î§ä§â§Ñ§è§Ú§ñ §Ú§Õ§Ö§Û. §¡. §°§ã§Ò§à§â§ß §ã§é§Ú§ä§Ñ§Ý §à§é§Ö§ß§î §Ó§Ñ§Ø§ß§í§Þ: §°§ä§Ý§à§Ø§Ú§ä§î §Ü§â§Ú§ä§Ú§Ü§å §ß§Ñ §á§à§ä§à§Þ. §³§à§ã§â§Ö§Õ§à§ä§à§é§Ú§ä§î§ã§ñ §ß§Ñ §¬§°§§ª§¹§¦§³§´§£§¦, §Ñ §ß§Ö §Ü§Ñ§é§Ö§ã§ä§Ó§Ö (§á§à§ß§Ñ§é§Ñ§Ý§å). §®§à§Ø§ß§à §Ú§ã§á§à§Ý§î§Ù§à§Ó§Ñ§ä§î §ß§Ö §ä§à§Ý§î§Ü§à §á§â§Ú §â§Ñ§Ò§à§ä§Ö §Ó §Ô§â§å§á§á§Ö! (§¬§Ñ§Ü §Ú §Õ§â§å§Ô§Ú§Ö §Þ§Ö§ä§à§Õ§Ú§Ü§Ú.) §¯§Ñ §Ó§í§ç§à§Õ§Ö: §ã§Ñ§Þ§Ú §Ù§ß§Ñ§Ö§ä§Ö §é§ä§à =)
- 19. §®§í§ê§Ý§Ö§ß§Ú§Ö §¬§Ñ§ß§Ñ§Ý§î§ñ! §Ó §ê§Ý§ñ§á§Ö §Ò§Ö§Ù §ê§Ý§ñ§á§í
- 20. §à§á§ä§Ú§Þ§Ú§Ù§Þ: §ß§Ñ§Û§ä§Ú §á§à§Ý§à§Ø§Ú§ä§Ö§Ý§î§ß§í§Ö §ã§ä§à§â§à§ß§í, §á§Ö§â§ã§á§Ö§Ü§ä§Ú§Ó§í. ?§º§Ý§ñ§á§í? §à§Ò§ë§Ñ§ñ §Ü§Ñ§â§ä§Ú§ß§Ñ: §é§ä§à §ï§ä§à §Ù§Ñ §à§Ò§ì§Ö§Ü§ä? §é§ä§à §Þ§í §à §ß§×§Þ §Õ§å§Þ§Ñ§Ö§Þ? §Ü§Ñ§Ü§à§Ó§Ñ §è§Ö§Ý§î §ß§Ñ§ê§Ö§Û §â§Ñ§Ò§à§ä§í §Ó §à§ä§ß§à§ê§Ö§ß§Ú§Ú §ï§ä§à§Û §Ú§Õ§Ö§Ú? §æ§Ñ§Ü§ä§í: §Ü§Ñ§Ü§à§Ó§í §à§ß§Ú? §Ü§â§Ú§ä§Ú§Ü§Ñ: §á§â§Ú§é§Ú§ß§í §Ò§í§ä§î §Ü§à§ß§ã§Ö§â§Ó§Ñ§ä§Ú§Ó§ß§í§Þ §Ú §ã§à§Þ§ß§Ö§Ó§Ñ§ä§î§ã§ñ. §á§â§à§Ó§à§Ü§Ñ§è§Ú§ñ §Ú §Ú§ã§ã§Ý§Ö§Õ§à§Ó§Ñ§ß§Ú§Ö: §Ü§â§Ö§Ñ§ä§Ú§Ó§ß§í§Ö §Ú§Õ§Ö§Ú, §á§à§Ú§ã§Ü §Ñ§Ý§î§ä§Ö§â§ß§Ñ§ä§Ú§Ó. §±§â§Ú§Þ§Ö§ß§Ö§ß§Ú§Ö: ?§ß§Ñ§Õ§Ö§Ó§Ñ§Ö§Þ? §Ó§ã§Ö §ê§Ý§ñ§á§í §á§à §à§é§Ö§â§Ö§Õ§Ú, §ã§Þ§à§ä§â§Ú§Þ §ß§Ñ §á§â§à§Ò§Ý§Ö§Þ§å §ã §â§Ñ§Ù§ß§í§ç §ã§ä§à§â§à§ß. §¨§Õ§×§Þ §à§Ù§Ñ§â§Ö§ß§Ú§ñ =) §¯§Ñ §Ó§í§ç§à§Õ§Ö: §ê§Ö§ã§ä§î §Ó§Ñ§â§Ú§Ñ§ß§ä§à§Ó §Ó§Ù§Ô§Ý§ñ§Õ§Ñ §ß§Ñ §á§â§à§Ò§Ý§Ö§Þ§å §Ú §ã§Ó§Ö§Ø§Ú§Ö §Ú§Õ§Ö§Ú. §ï§Þ§à§è§Ú§Ú: §é§ä§à §Þ§í §é§å§Ó§ã§ä§Ó§å§Ö§Þ? (§¯§Ö §à§Ò§ì§ñ§ã§ß§ñ§ñ §ã§Ó§à§Ú§ç §é§å§Ó§ã§ä§Ó.)
- 21. §®§Ö§ä§à§Õ §µ§à§Ý§ä§Ñ §¥§Ú§ã§ß§Ö§ñ §Þ§Ö§ä§à§Õ §ä§â§Ö§ç §ã§ä§å§Ý§î§Ö§Ó
- 22. §®§Ö§ä§à§Õ §µ§à§Ý§ä§Ñ §¥§Ú§ã§ß§Ö§ñ §®§à§Ø§ß§à §â§Ñ§ã§ã§Þ§à§ä§â§Ö§ä§î §Ü§Ñ§Ü §é§Ñ§ã§ä§ß§í§Û §ã§Ý§å§é§Ñ§Û §Þ§Ö§ä§à§Õ§Ñ ?§®§à§Ù§Ô§à§Ó§à§Û §ê§ä§å§â§Þ?. §ª§ã§á§à§Ý§î§Ù§å§ð§ë§Ú§Û §Ó§í§ã§ä§å§á§Ñ§Ö§ä §Ó §ä§â§×§ç ?§â§à§Ý§ñ§ç?: §®§Ö§é§ä§Ñ§ä§Ö§Ý§ñ, §²§Ö§Ñ§Ý§Ú§ã§ä§Ñ §Ú §¬§â§Ú§ä§Ú§Ü§Ñ. §³§ä§Ñ§Õ§Ú§Ú §ã§à§Ù§Õ§Ñ§ß§Ú§ñ §Ú §à§ä§Ò§à§â§Ñ §Ú§Õ§Ö§Û: §¤§Ö§ß§Ö§â§Ñ§è§Ú§ñ. §±§à§Ù§Ú§ä§Ú§Ó§ß§í§Û §Ó§Ù§Ô§Ý§ñ§Õ. §¬§â§Ú§ä§Ú§é§Ö§ã§Ü§Ú§Û §Ó§Ù§Ô§Ý§ñ§Õ. §Þ§Ö§ä§à§Õ §ä§â§Ö§ç §ã§ä§å§Ý§î§Ö§Ó
- 23. §®§Ö§é§ä§Ñ§ä§Ö§Ý§î Why not? §±§â§Ú§Õ§å§Þ§í§Ó§Ñ§Ö§ä §Ú§Õ§Ö§Ú. §¯§Ö ?§æ§Ú§Ý§î§ä§â§å§Ö§ä? §Ú§ç. §¯§Ö §ã§ä§Ö§ã§ß§ñ§Ö§ä§ã§ñ §á§â§Ö§Õ§Ý§Ñ§Ô§Ñ§ä§î §Ñ§Ò§ã§å§â§Õ. §²§Ö§Ñ§Ý§Ú§ã§ä §¬§â§Ú§ä§Ú§Ü Dreamer ideas would be re-examined, and re- worked. §´§â§Ö§Ù§Ó§à §à§è§Ö§ß§Ú§Ó§Ñ§Ö§ä §Ú§Õ§Ö§Ú §®§Ö§é§ä§Ñ§ä§Ö§Ý§ñ. §¥§å§Þ§Ñ§Ö§ä §à §ä§à§Þ, §Ü§Ñ§Ü §Ú§ç §ã§ä§â§å§Ü§ä§å§â§Ú§â§à§Ó§Ñ§ä§î. §±§Ö§â§Ö§â§Ñ§Ò§Ñ§ä§í§Ó§Ñ§Ö§ä §Ú§ç §Ó §Ò§à§Ý§Ö§Ö §á§â§Ñ§Ü§ä§Ú§é§ß§í§Ö. §¯§Ö §Ú§ë§Ö§ä §ß§Ö§Õ§à§ã§ä§Ñ§ä§Ü§à§Ó! §¥§å§Þ§Ñ§Ö§ä, §Ü§Ñ§Ü §â§Ö§Ñ§Ý§Ú§Ù§à§Ó§Ñ§ä§î §Ú§Õ§Ö§Ú. Shooting holes in the ideas. §ª§ë§Ö§ä §ã§Ý§Ñ§Ò§í§Ö §Þ§Ö§ã§ä§Ñ §Ó §Ú§Õ§Ö§ñ§ç. §¤§à§Ó§à§â§Ú§ä, §á§à§é§Ö§Þ§å §é§ä§à- §Ý§Ú§Ò§à §ß§Ö§Ó§à§Ù§Þ§à§Ø§ß§à §â§Ö§Ñ§Ý§Ú§Ù§à§Ó§Ñ§ä§î. The Dreamer The Realist The Spoiler
- 24. §±§â§à§è§Ö§ã§ã §â§Ñ§Ò§à§ä§í §ã §Þ§Ö§ä§à§Õ§Ú§Ü§à§Û §±§à§ã§Ý§Ö§Õ§à§Ó§Ñ§ä§Ö§Ý§î§ß§à §á§â§à§ç§à§Õ§Ú§Þ §ã§ä§Ñ§Õ§Ú§Ú: ? §®§Ö§é§ä§Ñ§ä§Ö§Ý§î. ? §²§Ö§Ñ§Ý§Ú§ã§ä. ? §¬§â§Ú§ä§Ú§Ü. §£§Ñ§Ø§ß§à: §ã§ä§â§à§Ô§à §â§Ñ§Ù§Õ§Ö§Ý§ñ§ä§î §Ó§ã§Ö §ã§ä§Ñ§Õ§Ú§Ú (§ß§Ñ§á§â., §²§Ö§Ñ§Ý§Ú§ã§ä §ß§Ú §Ó §Ü§à§Ö§Þ §ã§Ý§å§é§Ñ§Ö §ß§Ö §Ü§â§Ú§ä§Ú§Ü§å§Ö§ä, §ß§Ú§Ü§à§Ô§Õ§Ñ). NB: §á§â§à§ç§à§Õ§Ú§ä§î §Ó§ã§Ö §ã§ä§Ñ§Õ§Ú§Ú.
- 25. §®§Ö§é§ä§Ñ§ä§Ö§Ý§î: §²§Ö§Ñ§Ý§Ú§ã§ä: §¬§â§Ú§ä§Ú§Ü: §±§â§Ú§é§×§ã§Ü§Ú §Õ§Ý§ñ §Õ§à§é§Ü§Ú §²§Ñ§ã§á§Ú§ã§Ñ§ä§î §Ó§Ú§Õ§í §á§â§Ú§é§×§ã§à§Ü §¯§Ö §à§ç§Ó§Ñ§ä§í§Ó§Ñ§Ö§ä §Ó§ã§ð §¸§¡: §ä§à§Ý§î§Ü§à §ä§Ö§ç, §å §Ü§à§Ô§à §Õ§à§é§î §§å§é§ê§Ú§Û §å§Ø§Ú§ß §Õ§Ý§ñ §Ó§ã§Ö§Û §ã§Ö§Þ§î§Ú §¬§à§ß§Ü§â§Ö§ä§ß§í§Û §â§Ö§è§Ö§á§ä (1) ?§§å§é§ê§Ú§Û? ¡ª §á§Ý§à§ç§à§Ö §à§á§â§Ö§Õ§Ö§Ý§Ö§ß§Ú§Ö. §¹§ä§à, §Ö§ã§Ý§Ú §à§ß§Ú §Ó§Ö§Ô§Ö§ä§Ñ§â§Ú§Ñ§ß§è§í? §ª§Ù§å§é§Ñ§Ö§Þ §æ§Ý§Ñ§Ô§Ú §â§Ñ§Ù§ß§í§ç §ã§ä§â§Ñ§ß 5 §æ§Ý§Ñ§Ô§à§Ó §Ü§â§å§á§ß§í§ç §ã§ä§â§Ñ§ß §³§Ü§å§é§ß§Ñ§ñ §ä§Ö§Þ§Ñ §±§à§Õ§Ö§Ý§Ü§Ú: §ã§Ü§â§Ñ§á§Ò§å§Ü§Ú§ß§Ô §Õ§Ý§ñ §Ó§ã§Ö§Û §ã§Ö§Þ§î§Ú §°§á§Ú§ã§Ñ§ä§î §à§ä§Ü§â§í§ä§Ü§Ú, §á§Ý§Ñ§Ü§Ñ§ä§í §Ú §é§ä§à §Ö§ë§× §Ò§å§Õ§Ö§ä §Ó§í§á§à§Ý§ß§ñ§ä§î§ã§ñ §Ó §ï§ä§à§Û §ä§Ö§ç§ß§Ú§Ü§Ö §¯§Ö §Ó§ã§Ö §Ù§ß§Ñ§ð§ä §ã§Ý§à§Ó§à ?§ã§Ü§â§Ñ§á§Ò§å§Ü§Ú§ß§Ô?. §ª§ã§á§à§Ý§î§Ù§à§Ó§Ñ§ä§î ?§Ñ§á§á§Ý§Ú§Ü§Ñ§è§Ú§ñ? §±§â§Ú§é§Ú§ß§í §Ù§Ñ§Ó§Ö§ã§ä§Ú §Ü§à§ä§Ñ §¥§à§Ò§Ñ§Ó§Ú§ä§î §Ô§à§Ý§à§ã§à§Ó§Ñ§ß§Ú§Ö: §Ù§Ñ/§á§â§à§ä§Ú§Ó §¯§Ö §Ó§ã§ñ §¸§¡: §å §Ü§à§Ô§à-§ä§à §Ñ§Ý§Ý§Ö§â§Ô§Ú§ñ, §å §Ü§à§Ô§à-§ä§à §ã§à§Ò§Ñ§Ü§Ñ §±§â§Ú§Þ§Ö§â §©§Ñ§Õ§Ñ§é§Ñ: §á§â§Ú§Õ§å§Þ§Ñ§ä§î §á§à§ã§ä §Õ§Ý§ñ §ã§à§à§Ò§ë§Ö§ã§ä§Ó§Ñ ?§©§à§Ý§à§ä§à§Û §ã§ä§Ñ§ß§Õ§Ñ§â§ä §ã§Ö§Þ§î§Ú? (§Þ§à§â§à§Ø§Ö§ß§à§Ö, §ã§Ö§Þ§Ö§Û§ß§Ñ§ñ §ä§Ö§Þ§Ñ§ä§Ú§Ü§Ñ, §¸§¡ ¡ª §Ø§Ö§ß§ë§Ú§ß§í 30¨C45 §Ý§Ö§ä.
- 27. §¥§Ú§Ñ§Ô§â§Ñ§Þ§Þ§Ñ §ã§Ó§ñ§Ù§Ö§Û §¡§Ó§ä§à§â ¡ª §´§à§ß§Ú §¢§î§ð§Ù§Ö§ß, §Ü§ß§Ú§Ô§Ñ ¡ª ?§¯§Ñ§å§é§Ú§ä§Ö §ã§Ö§Ò§ñ §Õ§å§Þ§Ñ§ä§î? §Ú §Õ§â. §£ §à§ã§ß§à§Ó§Ö §Ý§Ö§Ø§Ú§ä §ã§Ú§ã§ä§Ö§Þ§ß§à§Ö §Ñ§ã§ã§à§è§Ú§Ñ§ä§Ú§Ó§ß§à§Ö §Þ§í§ê§Ý§Ö§ß§Ú§Ö. §²§Ö§Ñ§Ý§Ú§Ù§å§Ö§ä§ã§ñ §Ó §Ó§Ú§Õ§Ö §Õ§â§Ö§Ó§à§Ó§Ú§Õ§ß§à§Û §ã§ç§Ö§Þ§í, §ß§Ñ §Ü§à§ä§à§â§à§Û §Ú§Ù§à§Ò§â§Ñ§Ø§Ö§ß§í §ã§Ý§à§Ó§Ñ, §ã§Ó§ñ§Ù§Ñ§ß§ß§í§Ö §Ó§Ö§ä§Ó§ñ§Þ§Ú, §à§ä§ç§à§Õ§ñ§ë§Ú§Þ§Ú §à§ä §è§Ö§ß§ä§â§Ñ§Ý§î§ß§à§Ô§à §á§à§ß§ñ§ä§Ú§ñ. [8] §¿§æ§æ§Ö§Ü§ä§Ú§Ó§ß§í§Û §Ú§ß§ã§ä§â§å§Þ§Ö§ß§ä §Õ§Ý§ñ: ? §°§â§Ô§Ñ§ß§Ú§Ù§Ñ§è§Ú§Ú §Þ§í§ã§Ý§Ú§ä§Ö§Ý§î§ß§à§Ô§à §á§â§à§è§Ö§ã§ã§Ñ. ? §¬§à§ß§ã§á§Ö§Ü§ä§Ú§â§à§Ó§Ñ§ß§Ú§ñ §Ú §Ù§Ñ§á§à§Þ§Ú§ß§Ñ§ß§Ú§ñ. ? §¤§Ö§ß§Ö§â§Ñ§è§Ú§Ú §Ú§Õ§Ö§Û §Ú §ä. §á. (Mind map)
- 28. §±§â§Ú§Þ§Ö§â §Õ§Ú§Ñ§Ô§â§Ñ§Þ§Þ§í: §£ §è§Ö§ß§ä§â§Ö §ß§Ñ§ç§à§Õ§Ú§ä§ã§ñ §à§Ò§ì§Ö§Ü§ä §Ú§Ù§å§é§Ö§ß§Ú§ñ (§á§â§à§Ò§Ý§Ö§Þ§Ñ). §¥§Ñ§Ý§Ö§Ö §à§ã§ß§à§Ó§ß§í§Ö §Ó§Ö§ä§Ó§Ú ¡ª §á§à§Õ§ä§Ö§Þ§í (§ß§Ñ§á§â., §Ò§Ñ§Ù§à§Ó§í§Ö §Ú§Õ§Ö§Ú). §¥§Ñ§Ý§Ö§Ö §à§ä §Ü§Ñ§Ø§Õ§à§Û §Ú§Õ§Ö§Ú §â§Ñ§ã§ç§à§Õ§ñ§ä§ã§ñ §Ó§Ö§ä§Ó§Ú §ã §Ñ§ã§ã§à§è§Ú§Ñ§è§Ú§ñ§Þ§Ú §Ú §ä. §Õ. §¹§Ö§Þ §Ò§à§Ý§î§ê§Ö §Ú§ã§á§à§Ý§î§Ù§å§Ö§ä§ã§ñ §à§Ò§â§Ñ§Ù§à§Ó (§Ü§Ñ§â§ä§Ú§ß§à§Ü), §ä§Ö§Þ §Ý§å§é§ê§Ö.
- 29. §±§â§Ú§Þ§Ö§â §©§Ñ§Õ§Ñ§é§Ñ: §ã§à§Ù§Õ§Ñ§ä§î §Þ§Ñ§Ü§ã§Ú§Þ§Ñ§Ý§î§ß§à§Ö §Ü§à§Ý§Ú§é§Ö§ã§ä§Ó§à §Ú§ß§æ§à§á§à§Ó§à§Õ§à§Ó §Õ§Ý§ñ §á§à§ã§Ö§Ó§Ñ §Ü§à§ß§Ü§å§â§ã§Ñ ?§£§â§Ö§Þ§ñ §Õ§Ý§ñ §ã§Ö§Þ§î§Ú?. §³§ä§â§à§Ú§Þ §Õ§Ú§Ñ§Ô§â§Ñ§Þ§Þ§å (§ã§Þ. §ã§Ý§Ö§Õ§å§ð§ë§Ú§Û §ã§Ý§Ñ§Û§Õ) §ã §á§à§Þ§à§ë§î§ð §ã§Ö§â§Ó§Ú§ã§Ñ https://bubbl.us. §±§à§Õ§ä§Ö§Þ§í: §à§ä§è§í §Ú §Õ§Ö§ä§Ú, §Ó§í§Ú§Ô§â§Ñ§ä§î §Ó§Ö§Ý§à§ã§Ú§á§Ö§Õ, §ã§Ñ§Þ§í§Û §Ý§å§é§ê§Ú§Û §á§Ñ§á§Ñ, §Ó§â§Ö§Þ§ñ §ß§Ñ §ã§Ö§Þ§î§ð §Ú §ä. §á. §±§à§Õ§á§à§Õ§ä§Ö§Þ§í: §à§ä§è§í §Ú §Õ§Ö§ä§Ú: §Ô§å§Ý§ñ§ä§î §ã §â§Ö§Ò§×§ß§Ü§à§Þ, §Ó§Ù§Ñ§Ú§Þ§à§á§à§ß§Ú§Þ§Ñ§ß§Ú§Ö, §Ó§à§ã§á§Ú§ä§Ñ§ß§Ú§Ö, §å§é§Ú§Ý §Ü§Ñ§ä§Ñ§ä§î§ã§ñ §ß§Ñ §Ó§Ö§Ý§à§ã§Ú§á§Ö§Õ§Ö, §á§Ñ§á§Ñ ¡ª §Þ§à§Û §Þ§Ö§ß§ä§à§â §Ú §ä. §á. §¯§Ñ §Ó§í§ç§à§Õ§Ö: §è§Ö§Ý§í§Û §Ý§Ú§ã§ä §â§Ñ§Ù§ß§à§à§Ò§â§Ñ§Ù§ß§í§ç §Ú§Õ§Ö§Û, §Ü§à§ä§à§â§í§Ö §Þ§à§Ø§ß§à §â§Ñ§ã§ã§à§â§ä§Ú§â§à§Ó§Ñ§ä§î, §à§ä§æ§Ú§Ý§î§ä§â§à§Ó§Ñ§ä§î §Ú §á§â§Ú§Þ§Ö§ß§ñ§ä§î.
- 32. §¢§Ñ§ß§Ü §Ú§Õ§Ö§Û §ª§Ù §Ü§ß§Ú§Ô§Ú §°. §¬§Ý§Ö§à§ß§Ñ ?§¬§â§Ñ§Õ§Ú §Ü§Ñ§Ü §ç§å§Õ§à§Ø§ß§Ú§Ü?. [10] §¿§ä§à §ß§Ö §ä§Ö§ç§ß§Ú§Ü§Ñ. §¿§ä§à §Ú§ß§ã§ä§â§å§Þ§Ö§ß§ä. §¢§Ñ§ß§Ü §Ú§Õ§Ö§Û: §Ó§ã§Ö §Ú§Õ§Ö§Ú, §Ü§à§ä§à§â§í§Ö §ã§ä§à§Ú§ä ?§å§Ü§â§Ñ§ã§ä§î?. §²§Ö§Ñ§Ý§Ú§Ù§Ñ§è§Ú§ñ: §á§Ñ§á§Ü§Ñ/§Ñ§Ý§î§Ò§à§Þ §ã §Ý§ð§Ò§í§Þ§Ú §á§à§ß§â§Ñ§Ó§Ú§Ó§ê§Ú§Þ§Ú§ã§ñ §Þ§Ñ§ä§Ö§â§Ú§Ñ§Ý§Ñ§Þ§Ú (§Ò§à§Ý§î§ê§Ö ¡ª §Ý§å§é§ê§Ö!). §±§â§à§ã§Þ§Ñ§ä§â§Ú§Ó§Ñ§ä§î ?§Ò§Ñ§ß§Ü? §Ú §Ó§Õ§à§ç§ß§à§Ó§Ý§ñ§ä§î§ã§ñ => §á§â§à§æ§Ú§ä!
- 34. §¶§â§Ú§â§Ñ§Û§ä§Ú§ß§Ô §´§Ö§ç§ß§Ú§Ü§Ñ §á§Ú§ã§î§Þ§Ñ, §á§à§Þ§à§Ô§Ñ§ð§ë§Ñ§ñ §à§Ò§ß§Ñ§â§å§Ø§Ú§ä§î §ã§Ó§Ö§Ø§Ú§Ö §Ú§Õ§Ö§Ú §Ó §à§ä§ã§å§ä§ã§ä§Ó§Ú§Ö §Ó§Õ§à§ç§ß§à§Ó§Ö§ß§Ú§ñ. §³§å§ä§î: §Þ§Ö§ç§Ñ§ß§Ú§é§Ö§ã§Ü§à§Ö §Ù§Ñ§á§Ú§ã§í§Ó§Ñ§ß§Ú§Ö §Ó§ã§Ö§ç §Þ§í§ã§Ý§Ö§Û §Ó §ä§Ö§é§Ö§ß§Ú§Ö §à§á§â§Ö§Õ§Ö§Ý§×§ß§ß§à§Ô§à §Ó§â§Ö§Þ§Ö§ß§Ú (10¨C20 §Þ§Ú§ß§å§ä). [10] §´§Ö§Ü§ã§ä §á§Ú§ê§å§ä §Ò§Ö§Ù §â§Ö§Õ§Ñ§Ü§ä§Ú§â§à§Ó§Ñ§ß§Ú§ñ. §¯§Ñ §Ó§í§ç§à§Õ§Ö: §ã§á§å§ã§ä§ñ §ß§Ö§Ü§à§ä§à§â§à§Ö §Ó§â§Ö§Þ§ñ §ß§Ñ§é§Ú§ß§Ñ§Ö§ä§ã§ñ §Ô§Ö§ß§Ö§â§Ñ§è§Ú§ñ ?§é§Ú§ã§ä§í§ç? §Ú§Õ§Ö§Û.
- 35. FREE WRITING. GOGOL EDITION ?§¡ §Ó§í §Ó§ã§×-§ä§Ñ§Ü§Ú §á§Ú§ê§Ú§ä§Ö... §Ó§à§Ù§î§Þ§Ú§ä§Ö §ç§à§â§à§ê§Ö§ß§î§Ü§à§Ö §á§×§â§í§ê§Ü§à, §ç§à§â§à§ê§Ö§ß§î§Ü§à §Ö§Ô§à §à§é§Ú§ß§Ú§ä§Ö, §á§à§Ý§à§Ø§Ú§ä§Ö §á§Ö§â§Ö§Õ §ã§à§Ò§à§Û §Ý§Ú§ã§ä §Ò§å§Þ§Ñ§Ô§Ú §Ú §ß§Ñ§é§ß§Ú§ä§Ö §ä§Ñ§Ü§Ú§Þ §à§Ò§â§Ñ§Ù§à§Þ: ?§Þ§ß§Ö §ã§Ö§Ô§à§Õ§ß§ñ §é§ä§à-§ä§à §ß§Ö §á§Ú§ê§Ö§ä§ã§ñ?. §¯§Ñ§á§Ú§ê§Ú§ä§Ö §ï§ä§à §Þ§ß§à§Ô§à §â§Ñ§Ù §Ü§â§ñ§Õ§å, §Ú §Ó§Õ§â§å§Ô §Ó§Ñ§Þ §á§â§Ú§Õ§Ö§ä §ç§à§â§à§ê§Ñ§ñ §Þ§í§ã§Ý§î §Ó §Ô§à§Ý§à§Ó§å! §©§Ñ §ß§Ö§Û §Õ§â§å§Ô§Ñ§ñ, §ä§â§Ö§ä§î§ñ, §Ó§Ö§Õ§î §Ú§ß§Ñ§é§Ö §ß§Ú§Ü§ä§à §ß§Ö §á§Ú§ê§Ö§ä, §Ú §Ý§ð§Õ§Ú, §à§Ò§å§â§Ö§Ó§Ñ§Ö§Þ§í§Ö §á§à§ã§ä§à§ñ§ß§ß§í§Þ §Ó§Õ§à§ç§ß§à§Ó§Ö§ß§Ú§Ö§Þ, §â§Ö§Õ§Ü§Ú, §£§Ý§Ñ§Õ§Ú§Þ§Ú§â §¡§Ý§Ö§Ü§ã§Ñ§ß§Õ§â§à§Ó§Ú§é?. §¯. §£. §¤§à§Ô§à§Ý§î, §Ú§Ù §á§Ú§ã§î§Þ§Ñ §Ü §£. §³§à§Ý§à§Ô§å§Ò§å. [10]
- 37. §¯§Ú§é§Ö§Ô§à §ß§Ö §Õ§Ö§Ý§Ñ§Û §ª§Ù §Ü§ß§Ú§Ô§Ú §¢. §¬§Ý§Ö§Ô§Ô§Ñ ?§ª§ß§ä§Ö§ß§ã§Ú§Ó§ß§í§Û §Ü§å§â§ã §á§à §â§Ñ§Ù§Ó§Ú§ä§Ú§ð §ä§Ó§à§â§é§Ö§ã§Ü§à§Ô§à §Þ§í§ê§Ý§Ö§ß§Ú§ñ?. [7] §³§å§ä§î: §à§ã§ä§Ñ§ß§à§Ó§Ú§ä§î§ã§ñ §Ú §á§à§Õ§å§Þ§Ñ§ä§î: §é§ä§à §ã§Ý§å§é§Ú§ä§ã§ñ, §Ö§ã§Ý§Ú §ß§Ú§é§Ö§Ô§à §ß§Ö §Õ§Ö§Ý§Ñ§ä§î §Õ§Ý§ñ §â§Ö§ê§Ö§ß§Ú§ñ §á§â§à§Ò§Ý§Ö§Þ§í? §¬§Ý§Ö§Ô§Ô §á§â§Ö§Õ§á§à§Ý§Ñ§Ô§Ñ§Ö§ä §ä§â§Ú §Ó§à§Ù§Þ§à§Ø§ß§í§ç §Ú§ã§ç§à§Õ§Ñ: ? §°§Ü§Ñ§Ø§Ö§ä§ã§ñ, §é§ä§à §á§â§à§Ò§Ý§Ö§Þ§å §ß§Ö §à§Ò§ñ§Ù§Ñ§ä§Ö§Ý§î§ß§à §â§Ö§ê§Ñ§ä§î. ? §´§í §á§â§Ú§Õ§å§Þ§Ñ§Ö§ê§î §ß§à§Ó§å§ð §Ú§Õ§Ö§ð §Õ§Ý§ñ §â§Ö§ê§Ö§ß§Ú§ñ §á§â§à§Ò§Ý§Ö§Þ§í. ? §´§í §á§â§Ú§Õ§å§Þ§Ñ§Ö§ê§î, §Ü§Ñ§Ü§å§ð §á§â§à§Ò§Ý§Ö§Þ§å §Þ§à§Ø§ß§à §â§Ö§ê§Ú§ä§î §Ó§Þ§Ö§ã§ä§à §ï§ä§à§Û (§ã §ä§Ö§Þ §Ø§Ö §â§Ö§Ù§å§Ý§î§ä§Ñ§ä§à§Þ).
- 38. §±§â§Ú§Þ§Ö§â §á§â§à §Ò§à§ä§Ú§ß§Ü§Ú §©§Ñ§Õ§Ñ§é§Ñ: §Þ§ß§Ö §ß§Ñ§Õ§à §Ü§å§á§Ú§ä§î §Ù§Ú§Þ§ß§Ú§Ö §Ò§à§ä§Ú§ß§Ü§Ú, §ß§à §å §Þ§Ö§ß§ñ §ß§Ö§ä §Õ§Ö§ß§Ö§Ô =( §¹§ä§à §Ò§å§Õ§Ö§ä, §Ö§ã§Ý§Ú §ß§Ú§é§Ö§Ô§à §ß§Ö §Õ§Ö§Ý§Ñ§ä§î (§Õ§å§Þ§Ñ§ð §ñ): ? §®§à§Ø§ß§à §ß§Ö §á§à§Ü§å§á§Ñ§ä§î §Ò§à§ä§Ú§ß§Ü§Ú, §Ñ §ç§à§Õ§Ú§ä§î §Ó§ã§ð §Ù§Ú§Þ§å §Ó §Ü§Ö§Õ§Ñ§ç. ? §®§à§Ø§ß§à §ß§Ö §á§à§Ü§å§á§Ñ§ä§î §Ò§à§ä§Ú§ß§Ü§Ú, §Ñ, §ß§Ñ§á§â§Ú§Þ§Ö§â, §ã§ê§Ú§ä§î §Ú§ç §ã§Ñ§Þ§à§Û. ? §®§à§Ø§ß§à §ß§Ö §á§à§Ü§å§á§Ñ§ä§î §Ù§Ú§Þ§ß§Ú§Ö §Ò§à§ä§Ú§ß§Ü§Ú, §Ñ §Ó§Þ§Ö§ã§ä§à §ï§ä§à§Ô§à §á§Ö§â§Ö§Ö§ç§Ñ§ä§î §Ø§Ú§ä§î §Ó §´§Ñ§Ú§Ý§Ñ§ß§Õ.
- 39. §®§ß§à§Ø§Ö§ã§ä§Ó§à §Þ§Ö§ä§à§Õ§Ú§Ü §Ù§Õ§Ö§ã§î http://www.mycoted.com/Category:Creativity_Techniques ¡ª §Ó §Ñ§Ý§æ§Ñ§Ó§Ú§ä§ß§à§Þ §á§à§â§ñ§Õ§Ü§Ö, ENG §£§í§ê§Ö§å§á§à§Þ§ñ§ß§å§ä§Ñ§ñ §Ü§ß§Ú§Ô§Ñ ?§ª§ß§ä§Ö§ß§ã§Ú§Ó§ß§í§Û §Ü§å§â§ã §á§à §â§Ñ§Ù§Ó§Ú§ä§Ú§ð §ä§Ó§à§â§é§Ö§ã§Ü§à§Ô§à §Þ§í§ê§Ý§Ö§ß§Ú§ñ? §¬§Ý§Ö§Ô§Ô§Ñ ¡ª §Þ§Ñ§ã§ã§Ñ §â§Ñ§Ù§ß§à§à§Ò§â§Ñ§Ù§ß§í§ç §Þ§Ö§ä§à§Õ§Ú§Ü §ã §å§á§â§Ñ§Ø§ß§Ö§ß§Ú§ñ§Þ§Ú! §¯§Ñ§ã§ä§à§ñ§ä§Ö§Ý§î§ß§à §â§Ö§Ü§à§Þ§Ö§ß§Õ§å§ð.
- 41. §¢§Ý§Ñ§Ô§à§Õ§Ñ§â§ß§à§ã§ä§Ú §©§Ñ §á§à§Õ§Ü§Ú§ß§å§ä§í§Ö §è§Ö§ß§ß§í§Ö §Þ§Ñ§ä§Ö§â§Ú§Ñ§Ý§í ¡ª §Ó§ã§Ö§Þ §Þ§à§Ú§Þ §Þ§ß§à§Ô§à§é§Ú§ã§Ý§Ö§ß§ß§í§Þ §Ü§à§Ý§Ý§Ö§Ô§Ñ§Þ-§Ü§à§á§Ú§â§Ñ§Û§ä§Ö§â§Ñ§Þ: §¡§â§ä§Ö§Þ§å §³., §Ñ §ä§Ñ§Ü§Ø§Ö §³§ä§Ñ§ã§Ú§ß§Ö§è §¡. §©§Ú§ß§Ñ§Ú§Õ§Ö §©§à§Ý§Ú§ß§à§Û ¡ª §Ù§Ñ §Ü§â§Ñ§Û§ß§Ö §ä§à§Ý§Ü§à§Ó§í§Ö §á§â§Ñ§Ó§Ü§Ú. §¡ §ä§Ñ§Ü§Ø§Ö §¬§à§ß§ã§ä§Ñ§ß§ä§Ú§ß§å §¯§Ñ§Ù§Ñ§â§à§Ó§å ¡ª §Ù§Ñ §ä§à, §é§ä§à §â§Ñ§ã§ã§Ü§Ñ§Ù§Ñ§Ý §Þ§ß§Ö §Ó§ã§ð §á§â§Ñ§Ó§Õ§å §á§â§à §¥§Ö§Õ§Ñ §®§à§â§à§Ù§Ñ.
- 42. §ª§ã§á§à§Ý§î§Ù§à§Ó§Ñ§ß§ß§í§Ö §Þ§Ñ§ä§Ö§â§Ú§Ñ§Ý§í 1. §´§Ö§ß§î §â§à§Ø§Õ§Ö§ß§Ú§ñ §Ú§Õ§Ö§Û, Kommersant.ru http://www.kommersant.ru/doc/859703 2. §®§Ö§ä§à§Õ§Ú§Ü§Ú §Ü§â§Ö§Ñ§ä§Ú§Ó§ß§à§ã§ä§Ú, Wikipedia https://ru.wikipedia.org/wiki/%D0%9C%D0%B5%D1%82%D0 %BE%D0%B4%D0%B8%D0%BA%D0%B8_%D0%BA%D1% 80%D0%B5%D0%B0%D1%82%D0%B8%D0%B2%D0%BD %D0%BE%D1%81%D1%82%D0%B8 https://en.wikipedia.org/wiki/Creativity_techniques 3. §²§Ö§ê§Ö§ß§Ú§Ö §Ù§Ñ§Õ§Ñ§é (Problem solving) https://en.wikipedia.org/wiki/Problem_solving 4. §®§à§Ù§Ô§à§Ó§à§Û §ê§ä§å§â§Þ https://en.wikipedia.org/wiki/Brainstorming https://ru.wikipedia.org/wiki/%D0%9C%D0%B5%D1%82%D0 %BE%D0%B4_%D0%BC%D0%BE%D0%B7%D0%B3%D0%BE %D0%B2%D0%BE%D0%B3%D0%BE_%D1%88%D1%82%D1% 83%D1%80%D0%BC%D0%B0 5. §º§Ö§ã§ä§î §ê§Ý§ñ§á §Þ§í§ê§Ý§Ö§ß§Ú§ñ (Six Thinking Hats) https://en.wikipedia.org/wiki/Six_Thinking_Hats
- 43. §ª§ã§á§à§Ý§î§Ù§à§Ó§Ñ§ß§ß§í§Ö §Þ§Ñ§ä§Ö§â§Ú§Ñ§Ý§í 6. §®§Ö§ä§à§Õ §µ§à§Ý§ä§Ñ §¥§Ú§ã§ß§Ö§ñ https://ru.wikipedia.org/wiki/%D0%9C%D0%B5%D1%82%D0%BE%D 0%B4_%D0%A3%D0%BE%D0%BB%D1%82%D0%B0_%D0%94%D0 %B8%D1%81%D0%BD%D0%B5%D1%8F http://www.idea-sandbox.com/blog/disney-brainstorming-method- dreamer-realist-and-spoiler/ 7. §¯§Ú§é§Ö§Ô§à §ß§Ö §Õ§Ö§Ý§Ñ§Û http://www.mycoted.com/Do_Nothing 8. §¥§Ú§Ñ§Ô§â§Ñ§Þ§Þ§Ñ §ã§Ó§ñ§Ù§Ö§Û https://ru.wikipedia.org/wiki/%D0%94%D0%B8%D0%B0%D0 %B3%D1%80%D0%B0%D0%BC%D0%BC%D0%B0_%D1%81 %D0%B2%D1%8F%D0%B7%D0%B5%D0%B9 9. §°§ã§ä§Ú§ß §¬§Ý§Ö§à§ß (§Ñ§Ó§ä§à§â ?§¬§â§Ñ§Õ§Ú §Ü§Ñ§Ü §ç§å§Õ§à§Ø§ß§Ú§Ü?) https://ru.wikipedia.org/wiki/%D0%9E%D1%81%D1%82%D0% B8%D0%BD_%D0%9A%D0%BB%D0%B5%D0%BE%D0%BD 10. §¶§â§Ú§â§Ñ§Û§ä§Ú§ß§Ô https://ru.wikipedia.org/wiki/%D0%A4%D1%80%D0%B8%D1% 80%D0%B0%D0%B9%D1%82%D0%B8%D0%BD%D0%B3