Услышим потребителя.

Nov 15, 2010Download as ppt, pdf0 likes885 views

USABILITYLAB

Презентация с конференции OWOX-2010, Киев. Докладчик О. Горенко

 Магазин
хочет конверсию.
 Покупатель
хочет товар.

• Конкретно это;
• По цене X;
• В количестве Y.

 «Перезвоню,
если не лень».
 «Сверю цены с
другими».
 «Куплю цветы в
переходе».

«Все нормально, я к
этому привык.
Обычный интернет-
магазин :)»

 Магазин продает
товар потребителю;
 У потребителя свои
мысли и
потребности;
 Мы продаем там,
где потребитель
ожидает купить;
 Лояльность, как
результат
осведомленности.

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