Write down all the reasons why your company would want to spend money on this project in the first place.
Then pick and highlight the most important one.
If you could walk into a store, and buy the shrink wrapped version of your software, what the design of the box look like and what would it say?
Point here is to get your team looking at your project through the eyes of your end customer.
Give your sponsors some idea of how big this thing is (1, 3, or 6 monther).
Before you can complete this slide you and the team should create and estimate a high-level story list for the project.
This isn’t a commitment (too many unknowns). It’s just a really rough guess. Don’t treat it as anything else.
![パークマップ広島とは
製品
? [車で街中へ出かけ] たい
? [広島の自動車ユーザ] 向けの、
? [パークマップ広島] というプロダクトは、
? [駐車場検索サービス] です。
? これは [簡単な操作で目的地付近の駐車場を検索]
ができ、
? [既存の検索エンジン?地図サービス?カーナビ]
とは違って、
? [駐車場の料金がすぐわかる機能] が備わっている。](https://image.slidesharecdn.com/ver0-160315045129/85/-9-320.jpg)
