In 2010, popular social media keywords included "What are you doing?" and "Where are you from?". New keywords emerged in 2011 such as "Where are you, and what are you doing?". The biggest social networks at the time were Facebook, Twitter, YouTube, and the Russian equivalents VKontakte and Odnoklassniki. In 2011, the social media landscape saw increased competition and consolidation between platforms. Gaming also grew popular on social networks, with all types of games from simulations to role-playing games being well-received.