Отношения пользователя и приложения
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Документ описывает идеальные отношения между пользователем и приложением, подчеркивая необходимость индивидуализации, удобства и автоматизации взаимодействия. Он выделяет ключевые этапы формирования этих отношений, включая настройку хранения контента, синхронизацию с другими приложениями и анализ поведения пользователя. Также обсуждаются возможности монетизации, основанные на вовлеченности пользователей и анализе их предпочтений.
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Отношения пользователя и приложения
- 1. Идиллия отношений пользователя и приложения Пользователь хочет Продукт реализует возможность 1 Продукт должен отражать уникальность личности Экономия личного времени на поиск и анализ информации Свобода выбора в средствах, методах и скорости коммуникации с социумом Продукт должен быть удобным конкретно для уникального пользователя Быть в курсе обновления только интересного контента Менять наполнение под личные потребности самостоятельно Самостоятельно сохранять и структурировать информацию Синхронизировать работу с другими важными средствами коммуникации Автоматизировать анализ поведения и предложение интересного контента Самостоятельно регулировать настройки анализа и интересного контента Работать на удобном языке и в рамках понятной терминологии Мкервалидзе Теона Гурамовна e-mail: mkervalidze@inbox.ru тел.: 8 (916) 852-69-27
- 2. Идиллия отношений пользователя и приложения Пользователь хочет Продукт реализует возможность 2 Продукт должен отражать уникальность личности Экономия личного времени на поиск и анализ информации Свобода выбора в средствах, методах и скорости коммуникации с социумом Продукт должен быть удобным конкретно для уникального пользователя Быть в курсе обновления только интересного контента Менять наполнение под личные потребности самостоятельно Самостоятельно сохранять и структурировать информацию Синхронизировать работу с другими важными средствами коммуникации Автоматизировать анализ поведения и предложение интересного контента Самостоятельно регулировать настройки анализа и интересного контента Работать на удобном языке и в рамках понятной терминологии Мкервалидзе Теона Гурамовна e-mail: mkervalidze@inbox.ru тел.: 8 (916) 852-69-27
- 3. Этапы формирования идеальных отношений Пользователь Продукт 3 1 ЭТАП Дать возможность пользователю влиять на организацию хранения интересного контента так, чтобы он был всегда под рукой и его в любой момент можно было бы поменять в соответствии с изменениями потребностей 2 ЭТАП Дать возможность настраивать синхронизацию с любыми другими важными приложениями или устройствами для пользователя 1 ЭТАП Я хочу организовать личное пространство, которое мне интересно и удобно 2 ЭТАП Я хочу поделиться контентом и получить обратную связь там, где мне удобно Мкервалидзе Теона Гурамовна e-mail: mkervalidze@inbox.ru тел.: 8 (916) 852-69-27
- 4. ПродуктПользователь 4 3 ЭТАП Анализировать поведение и предлагать интересный контент 4 ЭТАП Запоминать язык и терминологию, на котором общается пользователь, давать подсказки как его запросы могут формулироваться в общепринятой терминологии или на другом языке 5 ЭТАП Открыть доступ к настройкам анализа, конфиденциальности и кастомизации 3 ЭТАП Я хочу, чтобы меня понимали и принимали таким, какой я есть 4 ЭТАП Я хочу, чтобы мне было легко общаться на понятном всем языке и терминологии 5 ЭТАП Я хочу понимать и контролировать свою коммуникацию с приложением Мкервалидзе Теона Гурамовна e-mail: mkervalidze@inbox.ru тел.: 8 (916) 852-69-27 Этапы формирования идеальных отношений
- 5. В любых отношениях нужен первый шаг 1 ЭТАП Монетизация результатов 5 1. Увеличение популярности продукта, так как пользователь охотней возвращается и советует приложение, в создании которого принимал непосредственное участие 2. У компании появится больше информации для анализа поведения пользователя 3. Компания сможет предложить более кастомизированный контент 4. Благодаря первым 3 пунктам компания сможет проводить более эффективные рекламные компании и привлекать новый поток клиентов Как только отношения выйдут на этап зрелости (4-5 ЭТАП), продавать пользователю расширенные пакеты «конфиденциальность», «синхронизация», «безопасность», «языки» Дать возможность пользователю влиять на организацию хранения интересного контента так, чтобы он был всегда под рукой и его в любой момент можно было бы поменять в соответствии с изменениями потребностей Дополнительные способы монетизации по всем этапам Мкервалидзе Теона Гурамовна e-mail: mkervalidze@inbox.ru тел.: 8 (916) 852-69-27