This document discusses best practices for writing multiple choice questions (MCQs). It outlines principles of objective assessment and the value of MCQs. Guidelines are provided for writing valid MCQ items, including keeping the item focused, having only one correct answer, using consistent grammar, and avoiding flaws. Different types of MCQ items are described along with terminology. The document also covers analyzing items based on difficulty level, discrimination index, and effectiveness of distractors. Good practices for developing high quality MCQ items are recommended.
The document provides an overview of doing business in China, focusing on keeping up with the needs of foreign investors. It discusses China's rise as a major world economy and opportunities for investment. It also examines China's changing political and economic landscape, including new leadership, and outlines expertise needed for foreign businesses, such as understanding cultural, language and relationship ("guanxi") differences.
New Subscription Revenue Opportunities for Book PublishersTed Hill
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The document discusses new subscription revenue opportunities for book publishers, presented at a business conference on September 24, 2013, in NYC. It highlights the subscription business model, which allows recurring sales through access rather than ownership, and features a panel of industry leaders discussing its implementation. The speaker, a business development consultant with 30 years of experience, emphasizes the rise of a subscription economy in digital media.