This document discusses best practices for writing multiple choice questions (MCQs). It outlines principles of objective assessment and the value of MCQs. Guidelines are provided for writing valid MCQ items, including keeping the item focused, having only one correct answer, using consistent grammar, and avoiding flaws. Different types of MCQ items are described along with terminology. The document also covers analyzing items based on difficulty level, discrimination index, and effectiveness of distractors. Good practices for developing high quality MCQ items are recommended.
The document provides an overview of doing business in China, focusing on keeping up with the needs of foreign investors. It discusses China's rise as a major world economy and opportunities for investment. It also examines China's changing political and economic landscape, including new leadership, and outlines expertise needed for foreign businesses, such as understanding cultural, language and relationship ("guanxi") differences.
New Subscription Revenue Opportunities for Book PublishersTed Hill
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Digital subscription programs are well established in the world of journals, but less familiar to book publishers. Spotify and Netflix have demonstrated the power and attractiveness of the subscription model and in fact, some feel that we are becoming a “subscription economy.” Book publishers too can take advantage of this phenomenon, and in so doing recast their revenue model.
+ Which types of publishers have the greatest opportunities to provide successful subscription services?
+ How does a publisher define and execute a plan that results in launching new subscription services?
+ What challenges might be encountered along the way?
In this session you will learn how innovative book publishers and their partners are creating new and revenue streams through subscription services. Panelists representing an array of publishers (consumer, professional, academic) will separate the hope from the hype.
(The presentation is in Chinese. I will upload the English edition soon.)
达尔文信息云浏览器:自主进化式的信息云用户界面平台
对于IT(Information Technology,信息技术)产业而言,云代表的是普及化的T(Technology,技术),而浏览器式的易用用户界面代表的是普及化的I(Information,信息)。这两者相辅相成。云提供集中式的高效低成本的服务,而浏览器式客户端则在客户端提供个性化和社会化的用户体验。
The Cloud Computing China Congress (CCCC http://www.cloudcomputingchina.org ) is specially designed for senior IT and line of business executives evaluating and making purchasing decisions in the areas of on-demand infrastructure and software services.
(The presentation is in Chinese. I will upload the English edition soon.)
达尔文信息云浏览器:自主进化式的信息云用户界面平台
对于IT(Information Technology,信息技术)产业而言,云代表的是普及化的T(Technology,技术),而浏览器式的易用用户界面代表的是普及化的I(Information,信息)。这两者相辅相成。云提供集中式的高效低成本的服务,而浏览器式客户端则在客户端提供个性化和社会化的用户体验。
The Cloud Computing China Congress (CCCC http://www.cloudcomputingchina.org ) is specially designed for senior IT and line of business executives evaluating and making purchasing decisions in the areas of on-demand infrastructure and software services.