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- 1. TRENDWHATCHING -§ª§À§§¾, 2016 §ª§³§¬§µ§±§§¦§¯§ª§¦ §¤§²§¦§·§°§£ §£§³§¦§®§ª§²§¯§½§· §¢§²§¦§¯§¥§°§£ §¹§ä§à §Ö§ã§Ý§Ú §Ò§í §Ó§í §á§à§Ó§Ö§â§Ú§Ý§Ú, §é§ä§à §Ü§â§å§á§ß§í§Ö §Ò§â§Ö§ß§Õ§í §ñ§Ó§Ý§ñ§ð§ä§ã§ñ §á§â§Ö§Ô§â§Ñ§Õ§à§Û §Ü §Ò§à§Ý§Ö§Ö §å§ã§ä§à§Û§é§Ú§Ó§à§Þ§å, §ï§ä§Ú§é§Ö§ã§Ü§à§Þ§å, §ã§Ó§Ö§ä§Ý§à§Þ§å §Ò§å§Õ§å§ë§Ö§Þ§å §Õ§Ý§ñ §Ó§ã§Ö§ç §ß§Ñ§ã?
- 2. §°§Ô§â§à§Þ§ß§í§Ö §Ò§â§Ö§ß§Õ§í ¨C §ï§ä§à §à§Ô§â§à§Þ§ß§Ñ§ñ §±§²§°§¢§§¦§®§ª§»§¡.
- 3. §¬§â§å§á§ß§í§Ö (§Ô§Ú§Ô§Ñ§ß§ä§ã§Ü§Ú§Ö) §Ò§â§Ö§ß§Õ§í ¨C §ï§ä§à §à§Ô§â§à§Þ§ß§Ñ§ñ §±§²§°§¢§§¦§®§ª§»§¡. §°§ß§Ú §Ù§Ñ§Ô§â§ñ§Ù§ß§ñ§ð§ä §Ó§à§Ù§Õ§å§ç, §á§Ú§é§Ü§Ñ§ð§ä §ß§Ñ§ã §ã§Ñ§ç§Ñ§â§à§Þ, §Ú§ã§á§à§Ý§î§Ù§å§ð§ä §Ó §Ü§Ñ§é§Ö§ã§ä§Ó§Ö §Ó§î§ð§é§ß§à§Û §â§Ñ§Ò§à§é§Ö§Û §ã§Ú§Ý§í, §Ó§ä§à§â§Ô§Ñ§ð§ä§ã§ñ §Ó §ß§Ñ§ê§å §é§Ñ§ã§ä§ß§å§ð §Ø§Ú§Ù§ß§î §Ú §Õ§Ñ§Ø§Ö §Ý§Ô§å§ä §ß§Ñ§Þ, §é§ä§à§Ò§í §á§à§Ó§í§ã§Ú§ä§î §á§â§à§Õ§Ñ§Ø§Ú (§Õ§Ñ, §Þ§í §Ô§à§Ó§à§â§Ú§Þ §à §Ó§Ñ§ã, Volkswagen). §£§ã§ñ §Ú§ç §â§Ñ§Ò§à§ä§Ñ, §Ú§ß§æ§â§Ñ§ã§ä§â§å§Ü§ä§å§â§Ñ §Ú §Þ§í§ê§Ý§Ö§ß§Ú§Ö §Ó§Ö§Õ§å§ä §Ü §ä§à§Þ§å, §é§ä§à§Ò§í §á§â§Ú§é§Ú§ß§Ú§ä§î §Þ§Ñ§ã§ã§à§Ó§í§Û §Ú §é§Ñ§ã§ä§à §ß§Ö§á§â§Ö§Õ§à§ä§Ó§â§Ñ§ä§Ú§Þ§í§Û §å§ë§Ö§â§Ò §Þ§Ú§â§å, §Ú §Ó§ã§Ö §ï§ä§à §Ó§à §Ú§Þ§ñ §á§â§Ú§Ò§í§Ý§Ú.?§±§à§ã§Ý§Ö§Õ§ã§ä§Ó§Ú§ñ? §®§Ú§Ý§Ý§Ú§à§ß§í §á§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§Ö§Û §é§å§Ó§ã§ä§Ó§å§ð§ä §ß§Ö§Õ§à§Ó§Ö§â§Ú§Ö, §ß§Ö§á§â§Ú§ñ§Ù§ß§î, §Õ§Ñ§Ø§Ö §ß§Ö§ß§Ñ§Ó§Ú§ã§ä§î §Ü §Ü§â§å§á§ß§í§Þ §Ò§â§Ö§ß§Õ§Ñ§Þ, §Ü§à§ä§à§â§í§Ö §à§Ü§â§å§Ø§Ñ§ð§ä §Ú§ç. §ª §ï§ä§à §ß§Ö §Ú§Ù§Þ§Ö§ß§Ú§ä§ã§ñ §Ó §Ò§Ý§Ú§Ø§Ñ§Û§ê§Ö§Ö §Ó§â§Ö§Þ§ñ...
- 4. §®§Ö§Ø§Õ§å §ä§Ö§Þ §Ó§à§Ý§ß§Ñ §ã§ä§Ñ§â§ä§Ñ§á§à§Ó §Ó§í§Þ§í§Ý§Ñ §ß§à§Ó§í§Û §á§å§ä§î §Ó§á§Ö§â§Ö§Õ. §±§à§Õ§å§Þ§Ñ§Û§ä§Ö §à§Ò §ï§ä§à§Þ, §á§à§Ü§å§á§Ñ§ñ §à§Ò§å§Ó§î TOMS §Ó§í §ä§Ñ§Ü§Ø§Ö §á§à§Ü§å§á§Ñ§Ö§ä§Ö §á§Ñ§â§å §à§Ò§å§Ó§Ú §Õ§Ý§ñ §Þ§Ñ§Ý§à§Ú§Þ§å§ë§Ú§ç §ã§Ö§Þ§Ö§Û. §ª§Ý§Ú §Ñ§Ó§ä§à§Þ§à§Ò§Ú§Ý§î Tesla. §¬§à§Þ§á§Ñ§Ü§ä§ß§í§Û, §Ô§Ú§Ò§Ü§Ú§Û §Ú §Ü§â§Ñ§ã§Ú§Ó§í§Û §Ñ§Ó§ä§à§Þ§à§Ò§Ú§Ý§î §Ó §ã§à§ã§ä§à§ñ§ß§Ú§Ú §â§Ñ§Ù§å§Þ§ß§à §ã§Ó§Ö§ã§ä§Ú §Ü §Þ§Ú§ß§Ú§Þ§å§Þ§å §Ó§â§Ö§Õ§ß§à§Ö §Ó§à§Ù§Õ§Ö§Û§ã§ä§Ó§Ú§Ö §±§à§ã§Ý§Ö§Õ§ã§ä§Ó§Ú§ñ? §®§Ú§Ý§Ý§Ú§à§ß§í §á§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§Ö§Û §Ñ§Ü§ä§Ú§Ó§ß§à §ç§à§ä§ñ§ä §á§à§å§é§Ñ§ã§ä§Ó§à§Ó§Ñ§ä§î §Ú §á§à§â§Ñ§Ò§à§ä§Ñ§ä§î! §®§ß§à§Ø§Ö§ã§ä§Ó§à §ã§ä§Ñ§â§ä§Ñ§á§à§Ó §á§à§ã§Ó§ñ§ë§Ö§ß§à §ã§Ý§å§Ø§Ö§ß§Ú§ð §á§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§ñ§Þ §Ú §ã§à§Ù§Õ§Ñ§ß§Ú§ð §Ý§å§é§ê§Ö§Ô§à §Þ§Ú§â§Ñ.
- 5. §¹§ä§à §Ö§ã§Ý§Ú §Ü§â§å§á§ß§í§Ö §Ò§â§Ö§ß§Õ§í §á§Ö§â§Ö§ã§ä§Ñ§ß§å§ä §Ò§í§ä§î §á§â§à§Ò§Ý§Ö§Þ§à§Û §Ú §ã§ä§Ñ§ß§å§ä §â§Ö§ê§Ö§ß§Ú§Ö§Þ?
- 6. §¯§Ö, §ß§Ö, §â§Ö§Ò§ñ§ä, §Þ§í §ß§Ö §Ü§å§â§Ú§Þ §ß§Ú§é§Ö§Ô§à. ;) §®§Ñ§ã§ã§Ú§Ó§ß§í§Ö, §ã§ä§Ñ§Ò§Ú§Ý§î§ß§í§Ö §Ò§â§Ö§ß§Õ§í, §ä§Ñ§Ü§Ú§Ö §Ü§Ñ§Ü Co- ca-Cola, Ford, McDonald`s, Starbucks, §Ü§Ñ§Ü §ã§á§Ñ§ã§Ú§ä§Ö§Ý§Ú §á§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§î§ã§ä§Ó§Ñ §Ú §ß§Ñ§á§â§Ñ§Ó§Ý§ñ§ð§ë§Ñ§ñ §ã§Ú§Ý§Ñ §Õ§Ý§ñ §ã§à§Ù§Õ§Ñ§ß§Ú§ñ §Ý§å§é§ê§Ö§Ô§à §Þ§Ú§â§Ñ. §¥§¡, §Þ§í §ã§Ö§â§î§Ö§Ù§ß§à. §±§â§à§Õ§à§Ý§Ø§Ñ§Û§ä§Ö §é§Ú§ä§Ñ§ä§î...
- 7. §¬§â§å§á§ß§í§Ö §Ò§â§Ö§ß§Õ§í §Ü§Ñ§Ü §ã§Ñ§Þ§Ñ§ñ §Þ§à§ë§ß§Ñ§ñ §Ó §Þ§Ú§â§Ö §Õ§Ó§Ú§Ø§å§ë§Ñ§ñ §ã§Ú§Ý§Ñ §¿§ä§Ú §Ò§â§Ö§ß§Õ§í §Ú§Þ§Ö§ð§ä §Õ§Ö§Û§ã§ä§Ó§Ú§ä§Ö§Ý§î§ß§à §Ò§à§Ý§î§ê§à§Û §â§Ñ§Ù§Þ§Ñ§ç §Ú §å §ß§Ú§ç §Ö§ã§ä§î §à§Ô§â§à§Þ§ß§í§Ö §Þ§Ñ§ä§Ö§â§Ú§Ñ§Ý§î§ß§í§Ö §Ú §Ý§ð§Õ§ã§Ü§Ú§Ö §â§Ö§ã§å§â§ã§í. §¬§â§å§á§ß§í§Þ §Ò§â§Ö§ß§Õ§Ñ§Þ §ã§ä§à§Ú§ä §ã§á§â§à§ã§Ú§ä§î §ã§Ö§Ò§ñ: §á§à§é§Ö§Þ§å §ñ §ã§å§ë§Ö§ã§ä§Ó§å§ð? §®§à§Ø§Ö§Þ §Ý§Ú §Þ§í §á§à§Ù§Ó§à§Ý§Ú§ä§î §ã§Ö§Ò§Ö, §é§ä§à§Ò§í §à§â§Ô§Ñ§ß§Ú§Ù§Ñ§è§Ú§Ú §ã§å§ë§Ö§ã§ä§Ó§à§Ó§Ñ§Ý§Ú §Ú§ã§Ü§Ý§ð§é§Ú§ä§Ö§Ý§î§ß§à §Õ§Ý§ñ §ä§à§Ô§à, §é§ä§à§Ò§í §Ù§Ñ§â§Ñ§Ò§Ñ§ä§í§Ó§Ñ§ä§î §Õ§Ö§ß§î§Ô§Ú? §¯§Ñ§á§â§Ú§Þ§Ö§â, §Ö§ã§Ý§Ú §Ò§í Coca-Cola §ã§ä§Ñ§Ý§Ñ §Ü§â§å§á§ß§Ö§Û§ê§Ö§Û §Ó §Þ§Ú§â§Ö §Ô§å§Þ§Ñ§ß§Ú§ä§Ñ§â§ß§à§Û §â§Ñ§ã§á§â§Ö§Õ§Ö§Ý§Ú§ä§Ö§Ý§î§ß§à§Û §ã§Ö§ä§î§ð, §æ§Ú§ß§Ñ§ß§ã§Ú§â§å§Ö§Þ§à§Û §Ù§Ñ §ã§é§Ö§ä §á§â§à§Õ§Ñ§Ø §Ò§Ö§Ù§Ñ§Ý§Ü§à§Ô§à§Ý§î§ß§í§ç §ß§Ñ§á§Ú§ä§Ü§à§Ó (§Ò§Ö§Ù §ã§Ñ§ç§Ñ§â§Ñ)? §¯§Ñ§á§â§Ú§Þ§Ö§â, §Ö§ã§Ý§Ú §Ò§í Ford §ã§ä§Ñ§Ý §Ü§â§å§á§ß§Ö§Û§ê§Ö§Û §Ó §Þ§Ú§â§Ö §à§â§Ô§Ñ§ß§Ú§Ù§Ñ§è§Ú§Ö§Û §á§à §Ò§à§â§î§Ò§Ö §ã §Ú§Ù§Þ§Ö§ß§Ö§ß§Ú§ñ§Þ§Ú §Ü§Ý§Ú§Þ§Ñ§ä§Ñ? Unilever §ã§ä§Ñ§Ý§Ñ §Ü§â§å§á§ß§Ö§Û§ê§Ú§Þ §à§â§Ô§Ñ§ß§à§Þ §Ô§Ý§à§Ò§Ñ§Ý§î§ß§à§Ô§à §Ù§Õ§â§Ñ§Ó§à§à§ç§â§Ñ§ß§Ö§ß§Ú§ñ?
- 8. §±§°§¹§¦§®§µ §ª§³§¬§µ§±§§¦§¯§ª§¦? §®§à§ë§ß§Ñ§ñ §Ü§à§ß§Ó§Ö§â§Ô§Ö§ß§è§Ú§ñ §Ú§Ù§Þ§Ö§ß§Ö§ß§Ú§ñ §á§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§î§ã§Ü§à§Ô§à §å§Þ§à§ß§Ñ§ã§ä§â§à§Ö§ß§Ú§ñ §Ú §ã§Õ§Ó§Ú§Ô §ã§à§è§Ú§Ñ§Ý§î§ß§í§ç §Ú §ï§Ü§à§ß§à§Þ§Ú§é§Ö§ã§Ü§Ú§ç §â§Ö§Ñ§Ý§Ú§Û ¨C §Ó§à§ä, §é§ä§à §Õ§Ó§Ú§Ø§Ö§ä §ï§ä§Ú§Þ §ä§â§Ö§ß§Õ§à§Þ. §£§à§ã§Ö§Þ§î §Ú§Ù §Õ§Ö§ã§ñ§ä§Ú §é§Ö§Ý§à§Ó§Ö§Ü §ã§é§Ú§ä§Ñ§ð§ä, §é§ä§à §à§ä§Ó§Ö§ä§ã§ä§Ó§Ö§ß§ß§à§ã§ä§î §Ò§Ú§Ù§ß§Ö§ã§Ñ - §ï§ä§à §Ó§à§Ù§Ô§Ý§Ñ§Ó§Ý§Ö§ß§Ú§Ö §â§Ö§ê§Ö§ß§Ú§Û §ã§à§è§Ú§Ñ§Ý§î§ß§í§ç §á§â§à§Ò§Ý§Ö§Þ. EDELMAN TRUST BAROMETER, 2016
- 9. §¯§Ñ§Þ §ß§å§Ø§ß§í §â§Ñ§Õ§Ú§Ü§Ñ§Ý§î§ß§í§Ö §â§Ö§ê§Ö§ß§Ú§ñ §¤§Ý§à§Ò§Ñ§Ý§î§ß§à§Ö §ã§â§Ö§Õ§ß§Ö§Þ§Ö§ã§ñ§é§ß§à§Ö §Ü§à§Ý§Ú§é§Ö§ã§ä§Ó§à §å§Ô§Ý§Ö§â§à§Õ§Ñ §Ó §Ñ§ä§Þ§à§ã§æ§Ö§â§Ö §á§à§Õ§ß§ñ§Ý§à§ã§î §Ó§í§ê§Ö §à§â§Ú§Ö§ß§ä§Ú§â§Ñ §Ó §Þ§Ñ§â§ä§Ö 2015 §Ô§à§Õ§Ñ. §¤§Ö§â§Þ§Ñ§ß§Ú§ñ §á§à§Ý§å§é§Ú§Ý§Ñ 1 §Þ§Ú§Ý§Ý§Ú§à§ß §Ò§Ö§Ø§Ö§ß§è§Ö§Ó §Ó §á§â§à§ê§Ý§à§Þ §Ô§à§Õ§å, §Ó §à§ã§ß§à§Ó§ß§à§Þ §Ú§Ù §ã§ä§â§Ñ§ß §¢§Ý§Ú§Ø§ß§Ö§Ô§à §£§à§ã§ä§à§Ü§Ñ. §¡§Ó§ä§à§Þ§Ñ§ä§Ú§Ù§Ñ§è§Ú§ñ §å§Ô§â§à§Ø§Ñ§Ö§ä §å§ß§Ú§é§ä§à§Ø§Ú§ä§î §â§Ñ§Ò§à§é§Ú§Ö §Þ§Ö§ã§ä§Ñ §Ú §å§ç§å§Õ§ê§Ñ§Ö§ä §á§à§Ý§à§Ø§Ö§ß§Ú§Ö §Ü§Ý§Ñ§ã§ã§à§Ó§à§Ô§à §ß§Ö§â§Ñ§Ó§Ö§ß§ã§ä§Ó§Ñ
- 10. §¬§ä§à §Þ§à§Ø§Ö§ä §â§Ö§ê§Ú§ä§î §ï§ä§Ú §á§â§à§Ò§Ý§Ö§Þ§í?
- 11. §±§â§Ú§ä§Ó§à§â§Ú§ä§î§ã§ñ §ã§ä§Ñ§â§ä§Ñ§á§à§Þ §ß§Ö §ã§â§Ñ§Ò§à§ä§Ñ§Ö§ä. §¬§â§å§á§ß§í§Ö §Ò§â§Ö§ß§Õ§í §Ù§ß§Ñ§ð§ä, §é§ä§à §à§ß§Ú §á§â§à§Ú§Ô§â§í§Ó§Ñ§ð§ä §Ó§à§Û§ß§å §á§â§à§ä§Ú§Ó §ß§à§Ó§à§Ô§à §á§à§Ü§à§Ý§Ö§ß§Ú§ñ §ï§ä§Ú§é§Ö§ã§Ü§Ú§ç §Ú §å§ã§ä§à§Û§é§Ú§Ó§í§ç §ã§ä§Ñ§â§ä§Ñ§á§à§Ó. §¯§à §Ý§Ø§Ö§Õ§â§å§Ø§Ö§ã§ä§Ó§Ö§ß§ß§í§Ö (§ß§Ñ §ã§Ñ§Þ§à§Þ §Õ§Ö§Ý§Ö §Ù§Ý§í§Ö) Twitter-§Ñ§Ü§Ü§Ñ§å§ß§ä§í §Ú §Ò§Ö§ã§Ü§à§ß§Ö§é- §ß§í§Ö §Ú§Ô§â§í §Ò§Ö§Ù §á§â§Ñ§Ó§Ú§Ý §Ú Hackathon-§Õ§ß§Ú ¨C §Ó§ã§Ö §ï§ä§à §á§à§á§í§ä§Ü§Ú §á§à§ã§í§á§Ñ§ä§î §Ó§à§Ý§ê§Ö§Ò§ß§à§Û §á§í§Ý§î§ð §ã§Ó§à§Û §Ò§â§Ö§ß§Õ, §ß§à §ï§ä§à §ß§Ú§é§Ö§Ô§à §ß§Ö §Ú§Ù§Þ§Ö§ß§Ú§ä.
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