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17 §·§ñ§ä§Ñ§Õ§í§ß E-Commerce 17 §­§Ú§º§Ú §ã§Ñ§Û§ä §ß§î §Ù?§Ó§ç?§ß Snack §Ò§å§ð§å §ç?§ß§Ô?§ß §Ù§å§å§ê §Ò§à§â§Ý§å§å§Ý§Õ§Ñ§Ô §Ó§Ö§Ò§ã§Ñ§Û§ä §ð§Þ §­§Ú§º§Ú §ã§Ñ§Û§ä§ß§í §ã§Ñ§ß§ç??§Ô§Ú§Û§ß §Þ§ï§Õ§ï§ï§Ý§ï§Ý §­§Ú§º§Ú §ã§Ñ§Û§ä§ß§í ?§Û§Ý §Ñ§Ø§Ú§Ý§Ý§Ñ§Ô§Ñ§Ñ§ß§í §Þ§ï§Õ§ï§ï§Ý§ï ? 2014 §à§ß§í §£§Ö§Ò §Ò§à§â§Ý§å§å§Ý§Ñ§Ý§ä: $84,582,570 (?520,343,510) ? 2013 §à§ß§í §£§Ö§Ò §Ò§à§â§Ý§å§å§Ý§Ñ§Ý§ä: $41,118,530 (?252,957,085) ? 2012 §à§ß§í §£§Ö§Ò §Ò§à§â§Ý§å§å§Ý§Ñ§Ý§ä: $18,264,590 (?112,361,931) ? 2011 §à§ß§í §£§Ö§Ò §Ò§à§â§Ý§å§å§Ý§Ñ§Ý§ä: $10,249,640 (?63,054,760) ? ?§ã?§Ý§ä: 105% ? 2014 §à§ß§í 1 §ã§Ñ§â§Õ §Ù§à§é§Ú§Ý§ã§à§ß §ä§à§à: 6,330,652 ? 2014 §à§ß§í 1 §ã§Ñ§â§í§ß Unique IP: 4,180,584 ? Sina Weibo §Õ§ï§ï§â§ç §Õ§Ñ§Ô§Ñ§Ô§é§Ú§Õ: 264,577 ? ?§Û§Ý §Ñ§Ø§Ú§Ý§Ý§Ñ§Ô§Ñ§Ñ §ï§ç§ï§Ý§ã§ï§ß: 2009 §à§ß ? §´?§â?§Ý: §Ù?§Ó§ç?§ß §Ó§Ö§Ò-§â §Ò§à§â§Ý§å§å§Ý§Ñ§Ý§ä §ç§Ú§Û§ß§ï
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19 §¥?§Ô§ß§ï§Ý§ä 19 §·§Ñ§Þ§Ô§Ú§Û§ß §ç§ñ§Þ§Õ ?§â§ä?§Ô??§â §Ù§Ñ§ç §Ù§ï§ï§Ý§Õ §Ô§Ñ§â§Ñ§ç §Ò§à§Ý§à§Þ§Ø §ß§ï§ï§Ô§Õ§ï§Ø §Ò§Ñ§Û§ç§Ñ§Õ §®§à§ß§Ô§à§Ý§é§å§å§Õ §Ò§Ú§Õ §Þ§Ñ§ê §å§ç§Ñ§Ñ§Ý§Ñ§Ô§Ñ§Ñ§â, §Ñ§Ý§ç§Ñ§Þ §Ñ§Ý§ç§Ñ§Þ§Ñ§Ñ§â §ï§ß§ï§ç?? §Ò§à§Ý§à§Þ§Ø§Ú§Û§Ô §Ñ§ê§Ú§Ô§Ý§Ñ§ç §×§ã§ä§à§Û. §¯§ï§Ô §ç?§ß§Õ §ß§à§Ô§Õ§à§ç §¥§¯§¢: §·§ñ§ä§Ñ§Õ vs §®§à§ß§Ô§à§Ý §·§ñ§ä§Ñ§Õ§í§ß §¥§¯§¢ vs §®§à§ß§Ô§à§Ý§í§ß §¥§¯§¢ (%) §·§ñ§ä§Ñ§Õ§í§ß §¦-commerce §è§Ñ§Ñ§ê§Ú§Õ §ç?§Ô§Ø§Ú§ß? ? Urban vs Rural: 50+ §ç§å§Ó§î §ç§à§ä§à§Ø§ã§à§ß ? §·§ñ§ä§Ñ§Õ§Ñ§Õ §à§Õ§à§à §¦-commerce 36% ? §ª§â§ï§ï§Õ?§Û§Õ 74-85% §Ò§à§Ý§ß§à ? §¿§ß§ï ?§Ö§Õ §Ò§Ú §ñ§Ñ§Ø §Ñ§ê§Ú§Ô§Ý§Ñ§ç §Ó§ï? §·§ñ§ä§Ñ§Õ, §Á§á§à§ß, §¡§¯§µ-§ß §ç§ï§â§ï§Ô§Ý§ï§Ô§é§Õ§Ú§Û§ß §ç§å§Ó§î
20 §¥?§Ô§ß§ï§Ý§ä 20 §·§ñ§Þ§â§Ñ§Ý §Ô§ï§Ø §ñ§â§Ú§Ø §Ò§Ñ§Û§Ô§Ñ§Ñ §Ò§à§Ý§à§Ó§é §ç§ñ§Þ§â§Ñ§Ý§í§ß §è§Ñ§Ñ§ß§Ñ §Þ§Ñ§ê §Ú§ç §Ò§à§Ý§à§Þ§Ø §ß§å§å§Ô§Õ§Ñ§Ø §Ò§Ñ§Û§Õ§Ñ§Ô Σ»ú »ú»áΣëU DANGER §¡§À§µ§­ OPPORTUNITY §¢§°§­§°§®§¨
21 §¡§ß§ç§Ñ§Ñ§â§Ñ§Ý §ç§Ñ§ß§Õ§å§å§Ý§ã§Ñ§ß§Õ §Ò§Ñ§ñ§â§Ý§Ñ§Ý§Ñ§Ñ. 21

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  • 2. 22 §¡§Ô§å§å§Ý§Ô§Ñ ? §·§ñ§ä§Ñ§Õ§Ñ§Õ §Ô§Ñ§â§é §Ò§å§Û 6 §ä§à§Þ ??§â§é§Ý?§Ý§ä1 ? §·§ñ§ä§Ñ§Õ§í§ß §Ú§ß§ä§Ö§â§ß§ï§ä §ç§ï§â§ï§Ô§Ý§ï§ï2 ? §·§ñ§ä§Ñ§Õ§í§ß E-Commerce3 ? §¥?§Ô§ß§ï§Ý§ä4
  • 3. 3 §·§ñ§ä§Ñ§Õ§Ñ§Õ §Ô§Ñ§â§é §Ò§å§Û 6 §ä§à§Þ ??§â§é§Ý?§Ý§ä 3 §·§ñ§ä§Ñ§Õ §å§Ý§ã§í§ß §¢??§®, §®§à§ß§Ô§à§Ý§í§ß §¢??§®-§Ô §Ò§Ú§Û §Ò§à§Ý§Ô§à§ã§à§ß. §·§ñ§ä§Ñ§Õ§í ??§â§é§Ý?§Ý§ä §Ò§Ú§Õ§ï§ß§Õ §Ú§ç §ß?§Ý??§ä§ï§Û 26% 59% 84% 38% 17% 11% 7% 74% 41% 100% 16% 62% 83% 89% 93% 100% 0% 50% 100% §³?? §¤§å§â§Ú§Ý, §Ô§å§â§Ú§Ý§Ñ§ß¡­ §¿§Ý§ã§ï§ß §é§Ú§ç§ï§â §µ§ß§Õ§Ñ§Ñ, §ã§à§Ô§ä§å§å§â§å§å§Ý§Ñ§ç¡­ §¯§ï§ç§Þ§ï§Ý, §ç§å§Ó§è§Ñ§ã §®§à§Õ§à§ß §ï§Õ§Ý§ï§Ý §·§Ú§Þ§Ú§Û§ß §Ò?§ä§ï§ï§Ô§Õ§ï§ç??§ß §´?§Þ§â§Ú§Û§ß ?§Û§Ý§Õ§Ó§ï§â§Ý§ï§Ý §¢§Ö§ß§Ù§Ú§ß §¥§à§ä§à§à§Õ§à§à§ã §¤§Ñ§Õ§Ñ§Ñ§Õ§Ñ§Ñ§ã §ª§Þ§á§à§â§ä, §¿§Ü§ã§á§à§â§ä§í§ß §ç§ï§Þ§Ø§ï§ï 2009-2014 §ª§Þ§á§à§â§ä & §¿§Ü§ã§á§à§â§ä ¨C §·§ñ§ä§Ñ§Õ 2009-2014 §¤§Ñ§Õ§Ñ§Ñ§Õ§í§ß §º§·§° §ã§Ñ§Ý§Ò§Ñ§â§Ñ§Ñ§â -2009-2014 §ª§Þ§á§à§â§ä§í§ß §ç§ï§â§ï§Ô§Ý§ï§ï 2013 2,138 3,200 6,598 6,738 6,358 5,237 1,885 2,909 4,817 4,385 4,269 5,775 0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 2009 2010 2011 2012 2013 2014 25% 30% 30% 27% 28% 33% 74% 84% 91% 92% 87% 88% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2009 2010 2011 2012 2013 2014 Source: NSO, National Report 2009-2014 Source: NSO, National Report 2009-2014 Source: Z.Enkhbold Presentation AMCHAM Source: N.Altankhuyag Presentation 2014
  • 4. 4 §·§ñ§ä§Ñ§Õ§Ñ§Õ §Ô§Ñ§â§é §Ò§å§Û 6 §ä§à§Þ ??§â§é§Ý?§Ý§ä 4 §·§ñ§ä§Ñ§Õ§í§ß §ß§Ú§Û§Ô§ï§Þ §ï§Õ§Ú§Û§ß §Ù§Ñ§ã§Ñ§Ô§ä §à§Ý§à§ß ??§â§é§Ý?§Ý§ä §Ô§Ñ§â§é §Ò§Ñ§Û§Ô§Ñ§Ñ§Ô§Ú§Û§ß §Õ§å§ß§Õ §ç§Ñ§Þ§Ô§Ú§Û§ß §é§å§ç§Ñ§Ý 6 §ç§Ñ§ß§Õ§Ý§Ñ§Ô§Ñ
  • 5. 55 §·§ñ§ä§Ñ§Õ§Ñ§Õ §Ô§Ñ§â§é §Ò§å§Û 6 §ä§à§Þ ??§â§é§Ý?§Ý§ä §®§à§ß§Ô§à§Ý§í§ß §ã??§Ý§Ú§Û§ß 8 §Ø§Ú§Ý§Õ §Ò§Ñ§â§î§ã§Ñ§ß §à§â§à§ß §ã§å§å§è§í§Ô 1 §Ü§à§Þ§á§Ñ§ß§Ú §Õ§Ñ§ß§Ô§Ñ§Ñ§â§Ñ§Ñ 1 §Ø§Ú§Ý§Õ §Ò§Ñ§â§î§Õ§Ñ§Ô §¹§Ñ§Û§ß§Ñ §£§Ñ§ß§Ü§Ö §Õ§Ñ§ß§Ô§Ñ§Ñ§â§Ñ§Ñ 2012 §à§ß§Õ 80 §Þ§ñ§ß§Ô§Ñ§ß §à§â§à§ß §ã§å§å§è §Ò§Ñ§â§î§Ø §Ò§Ñ§Û§Ô§å§å§Ý§Ø§ï§ï. §®§à§ß§Ô§à§Ý§Õ 2014 §à§ß§Õ m§Ñ§ç 20,000
  • 6. 6 §·§ñ§ä§Ñ§Õ§Ñ§Õ §Ô§Ñ§â§é §Ò§å§Û 6 §ä§à§Þ ??§â§é§Ý?§Ý§ä 6 72/66 43/11 §·§ñ§ä§Ñ§Õ§í§ß §Ò§Ñ§â§Ú§Ý§Ô§í§ß §ã§Ñ§Ý§Ò§Ñ§â§ä §Ô§Ñ§â§é §Ò§å§Û ??§â§é§Ý?§Ý§ä §Õ§ï§Ý§ç§Ú§Û§ß §ä??§ç§Ú§Û §ï§Õ§Ú§Û§ß ?§ß§ï§Õ §ß?§Ý??§Ý§Õ?§Ô ? 2005-2025 §à§ß§í §ç§à§à§â§à§ß§Õ §·§ñ§ä§Ñ§Õ§Ñ§Õ 5 §ã§Ñ§ñ §Ò§Ñ§â§Ú§Ý§Ô§Ñ §Ò§Ñ§â§Ú§ß§Ñ. §¿§ß§ï §ß§î 50 §Þ§ñ§ß§Ô§Ñ§ß ?§ß§Õ?§â §Ò§Ñ§â§Ú§Ý§Ô§Ñ§ä§Ñ§Û §ä§ï§ß§è§ï§ß§ï §ï§ã§Ó§ï§Ý §¯§î§ð §«§à§â§Ü §ê§Ú§Ô §ä§à§Þ§à§à§ç§à§ß §Ò§Ñ§â§Ú§Ý§Ô§å§å§Õ§ä§Ñ§Û 10 §ê§Ú§ß§ï §ç§à§ä§ä§à§Û §ä§ï§ß§è§ï§ß§ï Source: Market RealistSource: Economist §ã§ï§ä§Ô??§Ý §©§ï§ã§Ú§Û§ß §ç§Ñ§ß§ê 2014Q1-2015Q1
  • 7. 7 §·§ñ§ä§Ñ§Õ§Ñ§Õ §Ô§Ñ§â§é §Ò§å§Û 6 §ä§à§Þ ??§â§é§Ý?§Ý§ä 7 1980 §à§ß§Õ §à§Õ§à§à§Ô§Ú§Û§ß §º§Ö§ß§Ô§Ö§ß §ç§à§ä§í§ß §ä?§Ó§Õ
  • 8. 8 §·§ñ§ä§Ñ§Õ§Ñ§Õ §Ô§Ñ§â§é §Ò§å§Û 6 §ä§à§Þ ??§â§é§Ý?§Ý§ä 8 2014 §à§ß§í §º§Ö§ß§Ô§Ö§ß §Ú§ß§Ô§ï§Ø ??§â§é§Ý?§Ô§Õ§ã?§ß §Ò§Ñ§Û§ß§Ñ
  • 9. 9 §·§ñ§ä§Ñ§Õ§Ñ§Õ §Ô§Ñ§â§é §Ò§å§Û 6 §ä§à§Þ ??§â§é§Ý?§Ý§ä 9 §ª§ß§ä§Ö§â§ß§ï§ä§ï§Õ §Ô§Ñ§â§é §Ò§å§Û ??§â§é§Ý?§Ý§ä §Ò§Ñ§â§Ú§Ý§Ô§Ñ §ê§Ú§Ô §ç§Ñ§â§Ñ§Ô§Õ§Ñ§ç§Ô?§Û, §Ô§ï§ç§Õ§ï§ï §¡§¤§µ§µ ??§â§é§Ý?§Ý§ä §Ô§Ñ§â§ã§Ñ§ß §´§ï§Ô§Ó§ï§Ý §·§ñ§ä§Ñ§Õ§í§ß §ª§ß§ä§Ö§â§ß§ï§ä-§ß §à§â§é§Ú§ß§Õ §ñ§Þ§Ñ§â ??§â§é§Ý?§Ý§ä §Ô§Ñ§â§ã§Ñ§ß §Ò§ï? §·§ñ§ä§Ñ§Õ§í§Ô 1 §è§Ñ§Ô§ä §ß§à§Þ§Õ §ï§ß§ï §ä§å§ç§Ñ§Û §Õ§ï§Ý§Ô§ï§â§ï§ß§Ô?§Û ?§Ô??§Ý§ã§ï§ß
  • 10. 1010 §¡§Ô§å§å§Ý§Ô§Ñ ? §·§ñ§ä§Ñ§Õ§Ñ§Õ §Ô§Ñ§â§é §Ò§å§Û 6 §ä§à§Þ ??§â§é§Ý?§Ý§ä1 ? §·§ñ§ä§Ñ§Õ§í§ß §Ú§ß§ä§Ö§â§ß§ï§ä §ç§ï§â§ï§Ô§Ý§ï§ï2 ? §·§ñ§ä§Ñ§Õ§í§ß E-Commerce3 ? §¥?§Ô§ß§ï§Ý§ä4
  • 11. 11 §·§ñ§ä§Ñ§Õ§í§ß §Ú§ß§ä§Ö§â§ß§ï§ä §ç§ï§â§ï§Ô§Ý§ï§ï 11 §³??§Ý§Ú§Û§ß 5 §Ø§Ú§Ý§Õ 300 §ã§Ñ§ñ §Ô§Ñ§â§å§Û §ç?§ß §·§ñ§ä§Ñ§Õ§Ñ§Õ §Ú§ß§ä§Ö§â§ß§ï§ä §ç§ï§â§ï§Ô§Ý§ï§Õ§ï§Ô §Ò§à§Ý§ã§à§ß §¥§ï§Ý§ç§Ú§Û§ß §Ú§ß§ä§Ö§â§ß§ï§ä §ç§ï§â§ï§Ô§Ý§ï§Ô§é§Õ§Ú§Û§ß §ä§à§à §·§ñ§ä§Ñ§Õ§í§ß §Ú§ß§ä§Ö§â§ß§ï§ä §ç§ï§â§ï§Ô§Ý§ï§Ô§é§Õ§Ú§Û§ß §ä§à§à, (pop.%) §·§ñ§ä§Ñ§Õ§í§ß §ã§Ñ§Û§ä§å§å§Õ §Õ§ï§Ý§ç§Ú§Û§Õ §ä§ï§â§Ô??§Ý§Õ§ï§Ô §·§ñ§ä§Ñ§Õ§å§å§Õ §Ú§ß§ä§Ö§â§ß§ï§ä§ï§Õ §ð§å §ç§Ú§Û§Ø §Ò§Ñ§Û§ß§Ñ §Ó§ï? 0 100 200 300 400 500 600 700 800 Millions §ª§ß§ä§Ö§â§ß§ï§ä §·§ï§â§ï§Ô§Ý§ï§Ô§é§Ú§Õ # Source: CNNIC report 2015Source: World Internet Stats ? QQ-§Ô 700 §ã§Ñ§ñ §ç?§ß §Ñ§ê§Ú§Ô§Ý§Ñ§Õ§Ñ§Ô ? Skype-§ß §Ú§Õ§ï§Ó§ç§ä§ï§Û §ç§ï§â§ï§Ô§Ý§ï§Ô§é§Ú§Õ: 40 §ã§Ñ§ñ ? QQ-§ß §Ú§Õ§ï§Ó§ç§ä§ï§Û §ç§ï§â§ï§Ô§Ý§ï§Ô§é§Ú§Õ: 120 §ã§Ñ§ñ ? Global rank ? Twitter 9-§â §Ò§Ñ§Û§â§Ñ§ß§Õ ? QQ 8-§â §Ò§Ñ§Û§â§Ñ§ß§Õ ? §·§ñ§ä§Ñ§Õ§Õ§Ñ§Ñ 2-§â §Ò§Ñ§Û§â§Ñ§ß§Õ 0 20 40 60 80 100 US Japan India China
  • 12. 12 1 1.3 1.6 2.1 3.3 0.3 0.5 0.9 1.3 2.1 0.8 0.9 0.9 0.9 1.1 3 0.3 0.7 0.8 0.9 1.9 §±§â§à§Ô§â§Ñ§Þ §¦-§ß§à§Þ §¥§å§å §´§à§Ô§Ý§à§à§Þ §£§Ú§Õ§Ö§à §¡§ä§Ý§Ñ§ã §¯§Ñ§Ó§Ú§Ô§Ñ§è§Ú §¦-§ã§å§â§Ô§Ñ§Ý§ä §·§Ñ§Û§Ý§ä §®§ï§Õ§ï§ï §£§Ö§Û§Ò§à §¯§Ö§ä§Ó§à§â§Ü §¢?§Ý§Ý§Ö§ä§Ú§ß §Ò§à§à§â§Õ §¢§Ý§à§Ô §¦-§Þ§Ö§Û§Ý §®§Ö§ã§ã§Ö§ß§Ø§Ú§â §¡§ñ§Ý§Ñ§Ý §Ù§Ñ§ç§Ú§Ñ§Ý§Ñ§ç §´?§Ý§Ò?§â §ä?§Ý?§ç §¢§Ñ§ß§Ü §·§å§Ó§î§è§Ñ§Ñ §ª§ß§ä§Ö§â§ß§ï§ä §ç§å§Õ§Ñ§Ý§Õ§Ñ§Ñ §·§ñ§ä§Ñ§Õ§í§ß §Ú§ß§ä§Ö§â§ß§ï§ä §ç§ï§â§ï§Ô§Ý§ï§ï 12 §³??§Ý§Ú§Û§ß 4 §Ø§Ú§Ý§Õ §Ú§ß§ä§Ö§â§ß§ï§ä §ç§ï§â§ï§Ô§Ý§ï§ï §ß§ï§Þ§ï§Ô§Õ§ï§Ø §Ù§Ñ§â§è§å§å§Ý§Ñ§ç §è§Ñ§Ô §ß§ï§Þ§ï§Ô§Õ§ã§ï§ß E-Commerce §¯§Ú§Û§Ô§Þ§Ú§Û§ß §é§Ú§Ô§Ý§ï§Ý§Ú§Û§ß §®§ï§Õ§ï§ï §Þ§ï§Õ§ï§ï§Ý§ï§Ý §©§å§Ô§Ñ§Ñ §è§ï§ß§Ô§ï§Ý 7 §ç§à§ß§à§Ô§ä §à§ß§Ý§Ñ§Û§ß §Ù§Ñ§â§è§å§å§Ý§Ñ§ç §è§Ñ§Ô 2008 §à§ß§ä§à§Û §ç§Ñ§â§î§è§å§å§Ý§Ñ§ç§Ñ§Õ
  • 13. 13 §·§ñ§ä§Ñ§Õ§í§ß §Ú§ß§ä§Ö§â§ß§ï§ä §ç§ï§â§ï§Ô§Ý§ï§ï 13 §¢?§ç §ß§Ñ§ã§ß§í §ç?§Þ??§ã§Ú§Û§ß §ç§å§Ó§î§Õ §Ú§ß§ä§Ö§â§ß§ï§ä §Ò§à§Ý §Þ§ï§Õ§ï§ï§Ý§ï§Ý §Ñ§Ó§Ñ§ç §Ô§à§Ý §ç§ï§â§ï§Ô§ã§ï§Ý §Ò§à§Ý§ã§à§ß BCG-§ß §ã§å§Õ§Ñ§Ý§Ô§Ñ§ÑBCG-§ß §ã§å§Õ§Ñ§Ý§Ô§Ñ§Ñ Source: https://www.bcgperspectives.com ? §¢§Ú§³§Ú§¨§Ú-§ß §ã§å§Õ§Ñ§Ý§Ô§Ñ§Ñ§Ô§Ñ§Ñ§â §Ò§à§Ý 2010 §à§ß§Õ §ß§Ú§Û§ä §Ú§ß§ä§Ö§â§ß§ï§ä §ç§ï§â§ï§Ô§Ý§ï§Ô§é§Ú§Û§ß §ä§à§à 380 §ã§Ñ§ñ, §ç§Ñ§â§Ú§ß §à§ß§Ý§Ñ§Û§ß §ç§å§Õ§Ñ§Ý§Õ§Ñ§Ñ §ï§â§ç§Ý§ï§Ô§é§Õ§Ú§Û§ß §ä§à§à 145 §ã§Ñ§ñ §Ò§Ñ§Û§Ø§ï§ï. ? 2016 §à§ß §Ô§ï§ç§ï§Õ §·§ñ§ä§Ñ§Õ §å§Ý§ã §ß§Ú§Û§ä 730 §ã§Ñ§ñ §Ú§ß§ä§Ö§â§ß§ï§ä §ç§ï§â§ï§Ô§Ý§ï§Ô§é§ä§ï§Û §Ò§à§Ý§Ø, 380 §ã§Ñ§ñ §ç?§ß §à§ß§Ý§Ñ§Û§ß§Ñ§Ñ§â §ç§å§Õ§Ñ§Ý§Õ§Ñ§Ñ §ç§Ú§Û§ç §Ñ§Ø. ? §³§å§Õ§Ñ§Ý§Ô§Ñ§Ñ§ß§Ñ§Ñ§ã §ç§Ñ§â§Ñ§ç§Ñ§Õ §Ú§ß§ä§Ö§â§ß§ï§ä §ç§ï§â§ï§Ô§Ý§ï§Ô§é§Ú§Õ ??§â§ã§Õ§Ú§Û§ß §Ù§Ñ§â§è§å§å§Ý§Ø §Ò§å§Û §è§Ñ§Ô§Ú§Û§ß 40%-§Ô §Ó§Ú§Õ§Ö§à§ß§í §ã§Ñ§Û§ä §Ò§à§Ý§à§ç Youku, §Þ§ï§Õ§ï§ï§Ý§Ý§Ú§Û§ß §ã§Ñ§Û§ä §Ò§à§Ý§à§ç Sina.com, §Þ§Ö§ã§ã§Ö§ß§Ø§Ö§â §Ò§à§Ý§à§ç QQ, §ç§å§Õ§Ñ§Ý§Õ§Ñ§Ñ§ß§í Taobao, §ç§Ñ§Û§Ý§ä§í§ß Baidu §Ù§ï§â§ï§Ô §´§à§á-5 §ã§Ñ§Û§ä§Ñ§Õ §Ù§Ñ§â§è§å§å§Ý§Õ§Ñ§Ô §Ñ§Ø. §·§ñ§ä§Ñ§Õ §Ú§â§Ô§ï§Õ§Ú§Û§ß §Þ§ï§Õ§ï§ï§Ý§ï§Ý §Ñ§Ó§Ñ§ç §ï§ç ??§ã§Ó§ï§â ? §©§Ñ§Ý§å§å§ã§í§ß 70 §Ô§Ñ§â§å§Û §ç§å§Ó§î §ß§î §Ú§ß§ä§Ö§â§ß§ï§ä§ï§ï§ã §Þ§ï§Õ§ï§ï§Ý§ï§Ý §Ñ§Ó§Õ§Ñ§Ô ? §·§Ñ§Þ§Ô§Ú§Û§ß §Ò§Ñ§Ô§Ñ §Ù§å§â§Ñ§Ô§ä ?§Ù§Õ§ï§Ô ? §ª§ß§ä§Ö§â§ß§ï§ä§ï§Õ §Ú§ä§Ô§ï§Ý ?§Ù??§Ý§Õ§ï§Ô
  • 14. 1414 §¡§Ô§å§å§Ý§Ô§Ñ ? §·§ñ§ä§Ñ§Õ§Ñ§Õ §Ô§Ñ§â§é §Ò§å§Û 6 §ä§à§Þ ??§â§é§Ý?§Ý§ä1 ? §·§ñ§ä§Ñ§Õ§í§ß §Ú§ß§ä§Ö§â§ß§ï§ä §ç§ï§â§ï§Ô§Ý§ï§ï2 ? §·§ñ§ä§Ñ§Õ§í§ß E-Commerce3 ? §¥?§Ô§ß§ï§Ý§ä4
  • 15. 15 §·§ñ§ä§Ñ§Õ §¡§¯§µ §·§ï§â§ï§Ô§Ý§ï§Ô§é§Ú§Û§ß§ç§å§Ó§î§Õ §ª§ß§ä§Ö§â§ß§ï§ä §ç§ï§â§ï§Ô§Ý§ï§ï §·§ï§â§ï§Ô§Ý§ï§Ô§é§Ú§Õ 674 §ã§Ñ§ñ (2014) 281 §ã§Ñ§ñ (2014) §·?§ß §Ñ§Þ§Õ §ï§Ù§Ý§ï§ç % 49.50% (2014) 87.40% (2014) §ª-§ç§å§Õ§Ñ§Ý§Õ§Ñ§Ñ §·§ï§Þ§Ø§ï§ï $295 §ä§ï§â§Ò§å§Þ $270 §ä§ï§â§Ò§å§Þ §¯§Ú§Û§ä §ç§å§Õ§Ñ§Ý§Õ§Ñ§Ñ§ß§Õ §ï§Ù§Ý§ï§ç % 7-8% 6% E-Commerce Taobao/Tmall eBay §¢§Ñ§â§Ñ§Ñ§ß§í §ä§à§à §ê 800 §ã§Ñ§ñ 550 §ã§Ñ§ñ §ª§Õ§ï§Ó§ç§ä§ï§Û §ç§å§Õ§Ñ§Ý§Õ§Ñ§ß §Ñ§Ó§Ñ§Ô§é 231 §ã§Ñ§ñ 128 §ã§Ñ§ñ §³§Þ§Ñ§â§ä §å§ä§Ñ§ã§ß§í §ï§Ù§Ý§ï§ç % 54% 69% §¯§Ú§Û§Ô§Þ§Ú§Û§ß §ã?§Ý§Ø§ï§ï§ß§Õ §à§â§à§Ý§è§à§Ô§é 60% 73% §¨§¥? §¢§Ñ§Û§Ô§å§å§Ý§Ý§Ñ§Ô§í§ß §¬§­§¡§µ§¥ ?§Û§Ý§é§Ú§Ý§Ô§ï§ï§ß§Ú§Û % 21% 55-63% §¨§¥?-§ß §Ú§ß§ä§Ö§â§ß§ï§ä §Ñ§ê§Ú§Ô§Ý§Ñ§ç §ç§Ñ§â§î§è§Ñ§Ñ 20-25% 72-85% §·§ñ§ä§Ñ§Õ§í§ß E-Commerce 15 McKinsey §Ü§à§Þ§á§Ñ§ß§Ú§Û 2014 §à§ß§í §ï§è§ã§Ú§Û§ß §ã§å§Õ§Ñ§Ý§Ô§Ñ§Ñ§Ô§Ñ§Ñ§â §·§ñ§ä§Ñ§Õ §¡§¯§µ-§Ô §Õ§Ñ§Ó§ã§Ñ§ß §Ò§Ñ§Û§ß§Ñ
  • 16. 16 §·§ñ§ä§Ñ§Õ§í§ß E-Commerce 16 §¡§Ù§Ú§Û§ß §´§°§±-500-§Õ §à§â§Õ§à§Ô §­§Ú§º§Ú §ã§Ñ§Û§ä§ß§í §Ò§à§â§Ý§å§å§Ý§Ñ§Ý§ä 2014 §à§ß§Õ 85 §ã§Ñ§ñ §Ò§à§Ý§à§Ó§é §Õ?§ß§Ô?§Ø 160-§Õ §Ø§Ñ§Ô§ã§ã§Ñ§ß §¥§ï§Ý§ç§Ú§Û§ß §Ú§ß§ä§Ö§â§ß§ï§ä §ç§ï§â§ï§Ô§Ý§ï§Ô§é§Õ§Ú§Û§ß §ä§à§à
  • 17. 17 §·§ñ§ä§Ñ§Õ§í§ß E-Commerce 17 §­§Ú§º§Ú §ã§Ñ§Û§ä §ß§î §Ù?§Ó§ç?§ß Snack §Ò§å§ð§å §ç?§ß§Ô?§ß §Ù§å§å§ê §Ò§à§â§Ý§å§å§Ý§Õ§Ñ§Ô §Ó§Ö§Ò§ã§Ñ§Û§ä §ð§Þ §­§Ú§º§Ú §ã§Ñ§Û§ä§ß§í §ã§Ñ§ß§ç??§Ô§Ú§Û§ß §Þ§ï§Õ§ï§ï§Ý§ï§Ý §­§Ú§º§Ú §ã§Ñ§Û§ä§ß§í ?§Û§Ý §Ñ§Ø§Ú§Ý§Ý§Ñ§Ô§Ñ§Ñ§ß§í §Þ§ï§Õ§ï§ï§Ý§ï ? 2014 §à§ß§í §£§Ö§Ò §Ò§à§â§Ý§å§å§Ý§Ñ§Ý§ä: $84,582,570 (?520,343,510) ? 2013 §à§ß§í §£§Ö§Ò §Ò§à§â§Ý§å§å§Ý§Ñ§Ý§ä: $41,118,530 (?252,957,085) ? 2012 §à§ß§í §£§Ö§Ò §Ò§à§â§Ý§å§å§Ý§Ñ§Ý§ä: $18,264,590 (?112,361,931) ? 2011 §à§ß§í §£§Ö§Ò §Ò§à§â§Ý§å§å§Ý§Ñ§Ý§ä: $10,249,640 (?63,054,760) ? ?§ã?§Ý§ä: 105% ? 2014 §à§ß§í 1 §ã§Ñ§â§Õ §Ù§à§é§Ú§Ý§ã§à§ß §ä§à§à: 6,330,652 ? 2014 §à§ß§í 1 §ã§Ñ§â§í§ß Unique IP: 4,180,584 ? Sina Weibo §Õ§ï§ï§â§ç §Õ§Ñ§Ô§Ñ§Ô§é§Ú§Õ: 264,577 ? ?§Û§Ý §Ñ§Ø§Ú§Ý§Ý§Ñ§Ô§Ñ§Ñ §ï§ç§ï§Ý§ã§ï§ß: 2009 §à§ß ? §´?§â?§Ý: §Ù?§Ó§ç?§ß §Ó§Ö§Ò-§â §Ò§à§â§Ý§å§å§Ý§Ñ§Ý§ä §ç§Ú§Û§ß§ï
  • 18. 1818 §¡§Ô§å§å§Ý§Ô§Ñ ? §·§ñ§ä§Ñ§Õ§Ñ§Õ §Ô§Ñ§â§é §Ò§å§Û 6 §ä§à§Þ ??§â§é§Ý?§Ý§ä1 ? §·§ñ§ä§Ñ§Õ§í§ß §Ú§ß§ä§Ö§â§ß§ï§ä §ç§ï§â§ï§Ô§Ý§ï§ï2 ? §·§ñ§ä§Ñ§Õ§í§ß E-Commerce3 ? §¥?§Ô§ß§ï§Ý§ä4
  • 19. 19 §¥?§Ô§ß§ï§Ý§ä 19 §·§Ñ§Þ§Ô§Ú§Û§ß §ç§ñ§Þ§Õ ?§â§ä?§Ô??§â §Ù§Ñ§ç §Ù§ï§ï§Ý§Õ §Ô§Ñ§â§Ñ§ç §Ò§à§Ý§à§Þ§Ø §ß§ï§ï§Ô§Õ§ï§Ø §Ò§Ñ§Û§ç§Ñ§Õ §®§à§ß§Ô§à§Ý§é§å§å§Õ §Ò§Ú§Õ §Þ§Ñ§ê §å§ç§Ñ§Ñ§Ý§Ñ§Ô§Ñ§Ñ§â, §Ñ§Ý§ç§Ñ§Þ §Ñ§Ý§ç§Ñ§Þ§Ñ§Ñ§â §ï§ß§ï§ç?? §Ò§à§Ý§à§Þ§Ø§Ú§Û§Ô §Ñ§ê§Ú§Ô§Ý§Ñ§ç §×§ã§ä§à§Û. §¯§ï§Ô §ç?§ß§Õ §ß§à§Ô§Õ§à§ç §¥§¯§¢: §·§ñ§ä§Ñ§Õ vs §®§à§ß§Ô§à§Ý §·§ñ§ä§Ñ§Õ§í§ß §¥§¯§¢ vs §®§à§ß§Ô§à§Ý§í§ß §¥§¯§¢ (%) §·§ñ§ä§Ñ§Õ§í§ß §¦-commerce §è§Ñ§Ñ§ê§Ú§Õ §ç?§Ô§Ø§Ú§ß? ? Urban vs Rural: 50+ §ç§å§Ó§î §ç§à§ä§à§Ø§ã§à§ß ? §·§ñ§ä§Ñ§Õ§Ñ§Õ §à§Õ§à§à §¦-commerce 36% ? §ª§â§ï§ï§Õ?§Û§Õ 74-85% §Ò§à§Ý§ß§à ? §¿§ß§ï ?§Ö§Õ §Ò§Ú §ñ§Ñ§Ø §Ñ§ê§Ú§Ô§Ý§Ñ§ç §Ó§ï? §·§ñ§ä§Ñ§Õ, §Á§á§à§ß, §¡§¯§µ-§ß §ç§ï§â§ï§Ô§Ý§ï§Ô§é§Õ§Ú§Û§ß §ç§å§Ó§î
  • 20. 20 §¥?§Ô§ß§ï§Ý§ä 20 §·§ñ§Þ§â§Ñ§Ý §Ô§ï§Ø §ñ§â§Ú§Ø §Ò§Ñ§Û§Ô§Ñ§Ñ §Ò§à§Ý§à§Ó§é §ç§ñ§Þ§â§Ñ§Ý§í§ß §è§Ñ§Ñ§ß§Ñ §Þ§Ñ§ê §Ú§ç §Ò§à§Ý§à§Þ§Ø §ß§å§å§Ô§Õ§Ñ§Ø §Ò§Ñ§Û§Õ§Ñ§Ô Σ»ú »ú»áΣëU DANGER §¡§À§µ§­ OPPORTUNITY §¢§°§­§°§®§¨