Ошибки в продвижении концертов в социальных сетях
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Документ представляет собой анализ ошибок в продвижении концертов в социальных сетях. Основные проблемы включают отсутствие четких целей, неправильно определенную целевую аудиторию и недостаточную подготовку промо материалов. Авторы предлагают использовать более эффективные стратегии маркетинга, включая аналитику и ретаргетинг.
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Ошибки в продвижении концертов в социальных сетях
- 1. Антонина Дворецкая Музыкальный менеджер, организатор, SMM agency TONIS 15 февраля 2017 года Музыкальная среда ZAYCEV.PRO ОШИБКИ В ПРОДВИЖЕНИИ КОНЦЕРТОВ В СОЦИАЛЬНЫХ СЕТЯХ
- 2. 2 МАРКЕТИНГ АНАЛИТИКА КОНЦЕПЦИЯ ДИЗАЙН СТРАТЕГИЯ СОБЛЮДЕНИЕ СРОКОВ ОСНОВЫ ОШИБКИ В ПРОДВИЖЕНИИ КОНЦЕРТОВ В СОЦИАЛЬНЫХ СЕТЯХ
- 3. 3 - не определена цель концерта (промо, имидж, стандарт, закрытый, презентация…) - не определено УТП (уникальное торговое предложение) концерта, нет отстройки от конкурентов - не определена ЦА концерта (3-7 сегментов) - не определена стратегия продвижения - нет промо и контент планов продвижения - продажа продукта, а не результата его использования (эмоции, ощущения, переживания, новый опыт…) Чаще всего: ОШИБКИ В ПРОДВИЖЕНИИ КОНЦЕРТОВ В СОЦИАЛЬНЫХ СЕТЯХ
- 4. 4 - не готовы заранее промо материалы - не учитывается рекламная слепота аудитории (использование афиш, структура и оформление текста…) - неверно оформлена и ведется встреча ВКонтакте (9 мест для ссылки на продажи билетов, контакты, схема как дойти, все виды контента, вдохновляющий дизайн…) - при рекламе концерта нет сегментации ЦА - не используются при тестировании все виды плейсмента (способа размещения рекламы) Чаще всего: ОШИБКИ В ПРОДВИЖЕНИИ КОНЦЕРТОВ В СОЦИАЛЬНЫХ СЕТЯХ
- 5. 5 - слабое использование ретаргетинга (с сайта, со страницы продаж, свои аудитории по парсингу, по фан- базе…) Парсинг Вконтакте: TargetHunter. При регистрации на сайте парсера targethunter.ru по коду musman вы получите сразу 2 дня в подарок максимального тарифа "Автоматизация" + второй месяц в подарок при оплате сервиса. Группа парсера ТХ: https:// vk.com/targethunter - поверхностный анализ сообществ для посева - не используется нативная форма рекламного контента - не используется аналитика (UTM-метки, сокращатели типа goo.gl, Яндекс метрика, Google Analytics) Чаще всего: ОШИБКИ В ПРОДВИЖЕНИИ КОНЦЕРТОВ В СОЦИАЛЬНЫХ СЕТЯХ
- 6. Спасибо за внимание! Мои контакты: https://vk.com/antonina_music antonina@dvoretski.ru Мой паблик «Музыкальный менеджмент. Бизнес. Образование» https://vk.com/music_management