【ホームページやブログに使える】お申し込みが入る言叶がつくれるワーク

Aug 29, 20170 likes155 views

工

工房惹句

电车の中吊り広告を例に、どんなキャッチコピーがあれば、お客様の心を掴めるのか？その一例をご绍介しています。

この電車の中吊り広告は、いわゆるターゲットが広いため、
刺さりにくい（＝３年前に流行ったキャッチコピースタイル）
それを、伝わるカタチ（UVP）にするには？

ここに入れるべきポイントは、たった１つ。
「お約束」なのですヽ(^o^)丿
「お約束」が「ある」と「ない」とで、
その場でシゴトが取れる可能性も大きく変わってきます

UVP =(Unique Valuable Phrase)
(意)独自の価値の売り文句と言います。
あなた自身が心からお役に立ちたいと思う
お客様を設定した上で、
?どうしても「あなたの商品を買わなけれないけない理由」
?を約束した事実に基づく根拠付け
?あなたやあなたの商品価値に人を惹きつける明確で強力な
?インパクトのある断り切れない「独自の価値の売り文句」
のことです。
UVPとは???

無料会員登録は、ページ下の
「友達登録する」ボタンを押してね
UVPのつくり方を、LINE@で
配信中！！

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