Журналистика и новые медиа (англ.)
Download as PPT, PDF1 like303 views
The document discusses changes in media structures between traditional and new media. Traditional media followed a strict vertical hierarchy with defined roles like editor-in-chief and journalists reporting upwards. New media structures are flatter with an emphasis on satisfying individual audience needs through more collaboration and open sharing of information. New media companies try to engage audiences through social media to crowdsource ideas and solutions to generate profit and content.
More Related Content
Similar to Журналистика и новые медиа (англ.) (8)
Recently uploaded (20)
Журналистика и новые медиа (англ.)
- 1. Journalism and the new media Ivan Patchko, 417
- 2. Lost in translation What it's all about?
- 3. The structure of the traditional media office Editor-in-chief ↔ Owner ↓ Chief editor ↓ Executive secretary ↓ Journalists, editors , etc . Thus : Vertical hierarchy – classic for any enterprise in the traditional economics
- 4. The structure of the new media office Editor-in-chief Owner Journalists Editors Chief editor Executive secretary Complete ecosystem Individual satisfaction of the audience` needs "You are great, we love you, you're interesting, we need to know w hat you like and how you live", say the creators of the famous Russian internet media «Look at me» , « Dozgd » and «The Village» that built their unique and innovative media brands
- 5. What is Wikinomics M ass collaboration; T he interaction of equal (peer collaboration); O pen source; Crowdsource .
- 6. How it works in a real life Gold mine exhausted Publishing maps on the Internet Calling the crowd to help and s etting awards Profit! via Twitter and Facebook
- 8. Thank you!