Sse strategy unibet_2011.ppt
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Unibet's strategy is to create moneytainment by reliably delivering a wide range of entertaining and diversified gambling products. They will pursue organic growth and enter new European markets dominated by monopolies. Unibet aims to offer better odds on major sporting events and reduce reliance on sports betting by expanding their product portfolio and developing mobile applications.
Sse strategy unibet_2011.ppt
- 1. What is Strategy?Individual Assignment 230421 janFredrik Kihlberg
- 2. What is strategy?A plan describing how to reach a specific goal. (Casadesus-Masanell & Ricart, 2010)A management tool for aligning the work within the organization. Tells employees how to work to reach the goal.Something communicated by top-management, but how do you spread it further?
- 3. From vision to tacticsVisionMissionStrategyBusiness modelTacticsGeneral and imaginativeConcrete and down-to-earth
- 4. AboutFounded in 1997Gaming products - sports betting, live betting, casino, poker, bingo and soft games. 4.1 million registered customers in 100 countries.VisionThe thrill of putting money at stake for the chance to win more is at the heart of Unibet’s vision – it’s moneytainment®. Mission To provide reliable online gaming and build value by delivering entertaining products.(Annual Report 2009)
- 5. Strategies and Business ModelPrioritize  organic growth.Enter markets historically characterized by monopolies and a strong gambling culture.Offer better odds on major events, particularly within domestic sports.Offer a wide range of new gambling products, reducing dependence on sports betting.Develop new distribution methods, for example mobile applications. (Annual Report 2009)
- 6. Strategy StatementUnibet will create moneytainment® by delivering a wide range of reliable, entertaining and diversified products.Unibet will grow organically and crush the European monopolies by offering better products in new distribution channels.