SSMX, 13 social media trends 23.2
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13 most discussed social media trends now! Presented @ SSMX 2013 in Stockholm 23.2.2013 @Hilton by @M-Brain
SSMX, 13 social media trends 23.2
- 1. 13 social media megatrends SSMX 23.2.2013 Susanna Tirkkonen 2/24/2013 Copyright 息 M-Brain 2012 1
- 2. TOP 13 Social Media trends 2013 2/24/2013 Copyright 息 M-Brain 2012 2
- 3. The audience is changing 20% of kids under 6 years old knows how to use apps on a smartphone 10% of kids under 6 years old knows how to tie their shoes strings Source: Google 2/24/2013 Copyright 息 M-Brain 2012 3
- 4. http://www.silverpop.com/blogs/email- marketing/social-media-trends-2013.html http://video.cnbc.com/gallery/?video=3000137861 http://www.rohitbhargava.com/15trends 2/24/2013 Copyright 息 M-Brain 2012 4
- 5. 1. Social media moves beyond engagement #Engagement #Relationship Era #Relevance Copyright 息 M-Brain 2012 5
- 6. 2/24/2013 Copyright 息 M-Brain 2012 6
- 7. Do you dear to be open and discuss/engage?
- 8. 2. Influence Find the Influencers and engage with them!
- 10. 3. Augmented reality/touchscreens http://www.youtube.com/watch?v=vxP0TsvcBNI&list=PLABB11A882BDE2977 http://www.youtube.com/watch?v=ypQEHNDayRk&list=PLABB11A882BDE2977 http://www.youtube.com/watch?NR=1&v=jZkHpNnXLB0&feature=endscreen 2/24/2013 Copyright 息 M-Brain 2012 10
- 11. 4. Sensory Intelligence 2/24/2013 Copyright 息 M-Brain 2012 11
- 12. 5. Mobility More mobile social media usage The Smobile web SoLoMo becomes stronger On-line shopping FourSquare Case: Bonnier Publications (shortcut application): Custome magazine 2/24/2013 Copyright 息 M-Brain 2012 12
- 13. 6. Gamification drives customer engagement Mobile payments Healthcare 2/24/2013 Copyright 息 M-Brain 2012 13
- 14. 7. Online and offline connection Print (case Bonnier Publications) Shops 2/24/2013 Copyright 息 M-Brain 2012 14
- 15. 8. BIG DATA Number crunching Various sources Qualitatative data 2/24/2013 Copyright 息 M-Brain 2012 15
- 16. 9. Do or Die Yahoo Google+ MySpace 2/24/2013 Copyright 息 M-Brain 2012 16
- 17. 10. More and varied social networks MindMixer NextDoor App.net Yammer Social apps for business (Google Play, Facebook app center) Pinterest Instagram 2/24/2013 Copyright 息 M-Brain 2012 17
- 18. 11. Hyper-Local commerce Small businesses Local investors Support local initiatives 2/24/2013 Copyright 息 M-Brain 2012 18
- 19. 12. Collaborative Consumption From enormous marketplaces such as eBay and Craigslist, to emerging sectors such as social lending (Zopa), peer-to-peer travel (Airbnb) and car sharing (Zipcar or peer-to-peer RelayRides), Collaborative Consumption is disrupting outdated modes of business and reinventing not just what we consume but how we consume. New marketplaces such as TaskRabbit, ParkatmyHouse, Zimride, Swap.com, Zilok,Bartercardand thre dUP are enabling peer-to-peer to become the default way people exchange whether its unused space, goods, skills, money, or services and sites like these are appearing everyday, all over the world. Source: http://www.collaborativeconsumption.com 2/24/2013 Copyright 息 M-Brain 2012 19
- 20. 13. Evolution of the marketing team Social media moves beyond the marketing team 2/24/2013 Copyright 息 M-Brain 2012 20
- 21. Valuable sources to follow... http://mashable.com/2011/11/18/follow-mashable/ http://socialmediatoday.com/ http://www.adweek.com/ http://www.forrester.com/home http://www.salesforce.com/socialmarketing/ http://thenextweb.com/ COMPANY CONFIDENTIAL | Copyright 息 M-Brain 2012 21
- 22. Your experience of Colleagues social media? Friends Media You Clients Ask more! susanna.tirkkonen@m-brain.com twitter: @susannatirkkone