This role oversees all communications and social media for a Catholic parish. Responsibilities include managing a team that creates content for print, web, video and social media ensuring it aligns with the parish's mission and brand. Key duties are serving as brand manager, developing an inbound marketing plan to engage more people in the parish's activities, and providing communications support and training. The ideal candidate has a bachelor's degree in a relevant field, at least 3 years of team management experience, is an excellent writer and creative thinker proficient in various software, and has a strong understanding of Catholic theology and communications.
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St. Monica Director of Communications and Social Media:
1. Director of Communications / Social Media
Overview
A person who wants to use his or her marketing/communications skills to impact the local and
wider - community for the Gospel. The ideal candidate thinks strategically and has experience in
forming, training, coordinating and leading a team in a time/deadline-sensitive work
environment. This role will require a firm understanding of a Catholic parishs mission and vision
and how the position supports that vision and mission.
Responsibilities
Effectively manage a team (staff, freelance, volunteers, content creators, content
managers) in print, web, video, social media, etc. in a manner that aligns the various
parish communications media. This would primarily include:
o Ultimate responsibility for allpiecesof church content, including print, email,social
media, web, mobile app, etc.
o Assurance that every piece of content is technically effective, grammatically
correct, doctrinally accurate, and within the churchs brand framework.
o Creation of a system of quality control for all church-produced communication.
from the web copy to emails to printed projects to videos.
o Recruiting, developing, and deployment parish volunteers for support in
communication/media/technology functions of the church.
Serve as the parishs brand manager, responsible for safeguarding how the parish brand
is portrayed in all communications pieces.
Work with local media outlets to share the stories about how our parish is impacting the
local and wider community.
Work with the parish staff to ensure all signage throughout the campus communicates
effectively within the brand framework.
Assist in providing technological support for the regular worship services of the church
and all other church events.
Eventually, develop a mobile-first inbound evangelization-based marketing and
communications plan that will attract new people into our communications channels,
deepen their engagement, and strategically bring them into the life of the church.
Serve as part of Parish Staff to help inform decisions with an understanding of social
media/communications needs and opportunities.
Provide training opportunities for staff and volunteer team members.
Participate in all staff meetings and retreats.
2. Requirements
Mature spiritual life, daily prayer and regular reception of the Sacraments.
A commitment to the mission of the parish.
Ability to annunciate and explain the Parish Mission and the role of the Director of
Communications/Social Media in that mission.
Demonstrated understanding of communications to a Christian church community.
Bachelors degree in marketing, communications, journalism, or equivalent work
experience. Masters degree preferred. Some academic work in theology preferred.
At least 3 years experience leading a team of communications/marketing professionals.
Excellent communicator (both written and verbal) and creative thinker with the ability to
use data to inform strategy.
A mobile-first mindset that consistently incorporates innovation within a
communication strategy.
An ability to manage the different seasons of the church, to lean in to work when
periods are particularly busy and to lean in to family and other responsibilities during the
rest of the year.
Familiarity with the inbound marketing methodology.
Keen understanding of modern branding techniques.
A demonstrated proficiency in marketing automation software (WordPress, Twitter,
Facebook, Instagram, among others) .as well as online advertising platforms (Facebook)
Skills in HTML/CSS, Adobe Creative Suite, WordPress.
Willing to learn, gain proficiency and use new media platforms as needed.
Strong attention to detail.
Ability to proofread content and check for both theological and grammatical errors as
needed.
Interestedpersons shouldsendresume andother informationto
clevine@sintmonicachurch.org.