ST Slim Brand Awards
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LAUGFS Gas, a Sri Lankan energy company, won awards at the 2015 SLIM Brand Excellence Awards for their Yellow Yellow 5kg product and as a local brand. They received a silver for Product Brand of the Year and a bronze for Local Brand of the Year. LAUGFS Gas pioneered consumer choice and convenience in the LPG market in Sri Lanka with products like the Yellow Yellow 5kg cylinder. The success of LAUGFS Gas stems from their customer-centric strategies and focus on reliability, quality customer service, and expanding access to energy.
ST Slim Brand Awards
- 1. 5 LAUGFS Gas solidified its clout within the energy industry, at the recently conclud- ed SLIM Brand Excellence Awards 2015, by attaining a silver award in the highly acclaimed Product Brand of the Year cate- gory and complementing this win with a bronze in the category of Local Brand of the Year. Hosted by The National Institute of Marketing in Sri Lanka, the SLIM Brand Excellence Award celebrates brand perfor- mance at a national level and recognises the unique efforts undertaken by resourceful business entities to build and communicate their brand to the masses. LAUGFS Gas is the most rapidly pro- gressing homegrown energy company in Sri Lanka. Over a period of 14 years, the energy giant has embodied strategic core values in order to differentiate itself from the monopoly that existed in the country. These values include customer centricity, innovativeness, safety-consciousness, qual- ity and consistency. LAUGFS Gas pio- neered the factor of consumer power of choice and convenience in the LPG market. The Yellow Yellow 5 kg is a product which best suits novice house- holds. The unique yellow hue is now a symbol of a trendy, must-have feature in every home. The Yellow Yellow 5 kg, aptly named for its memorable trait, high- lights customer benefits rather than product features. The SLS certification on each yel- low cylinder, the convenience of online ordering and doorstop delivery and a rapidly growing Gas Shop Franchise are some of the few unique markers that LAUGFS Gas brings forth. Furthermore, it is noteworthy, that the winning Yellow Yellow 5 kg has become the category represent- ative for the domestic LPG market. The suc- cess of LAUGFS Gas stems from the cus- tomized brand strate- gies that are imple- mented for each dis- tinct sales channel. LAUGFS Gas PLC was established in 2001 and is a subsidiary of LAUGFS Holdings Limited. The company became a public quoted company listed under the Colombo Stock Exchange in 2010. Initially involved in LPG down-streaming to the local market, the company has now expanded its capacity to carry out regional trading. LAUGFS Gas prides itself in offering reliable, convenient and quality products as well as outstanding customer service. In addition to expanding our market reach, we aim to place significance on safe and efficient LPG use, which will in turn con- tribute to the future of sustainable energy use in Sri Lanka said Mr. Murad Rahimdeen, the Chief Operating Officer of LAUGFS Gas PLC. This novel attempt by the company to par- ticipate at the SLIM Brand Excellence 2015 was a momentous instance where LAUGFS Gas revealed itself as an entity capable of holistic excellence. Having won two eminent awards, LAUGFS Gas remains one of the few local brands at SLIM Brand Excellence to triumph in fields of Local Brand of the Year and Product Brand of the Year. LAUGFSGasprospersatSLIM BrandExcellenceAwards2015 LAUGFS Corporate Logo LAUGFS Gas @ SLIM Brand awards Yellow Yellow 5kg logo Local Brand of the Year - LAUGFS Gas Product Brand of the Year - Yellow Yellow 5 kg