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Morgan Boon
Morgan Boon

The document summarizes the process of designing a logo for a film production company called "The Eye Productions". Key steps included: selecting Adobe Photoshop as the design tool, finding a free eye image online to edit, experimenting with effects like reducing opacity and adding an outer glow to make the eye image look scary and emphasize it is watching, and changing the image to black and white to connect it with horror themes. The edited eye image with various effects was intended to appeal to audiences and represent the horror genre of the films.

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The obvious first stage was deciding on the workshop we was going to use to create our production logo. We decided on Adobe Photoshop as this allows us to work with different effects and we are familiar with this procedure. I then got a free image of an eye, as our production company is called ‘the eye productions’ from google and copied it to Photoshop so I could begin to edit it. This particular image stood out to us.
I then went to 'blending options' so I could begin to edit the image. This was an experimental process where I tested ways to shock and show horror so it could appeal to our film even more. I first of all reduced the opacity level of the image to create a distant and unusual look/ feeling to the image. I then maximized the opacity level of the drop shadow, and then reduced the distance, spread and size of the drop shadow. This further emphasises the scary feel to ‘the eye’
I then created a outer glow to the logo to make it stand out more to audiences. This was done by maximizing the opacity level of the glow. Adding a glow to the eye emphasised the imagery by effect. This imposed a glow feel which shows somebody’s watching. I then made the image black and white which connects the image with horror. Connotations are held with these two colours of being spooky. The final thing I did was edit the Hue/ Saturation of the image as I felt to really emphasize our movies themes and the genre of the film, the image of the eye should stand out more.

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Stages

  • 1. The obvious first stage was deciding on the workshop we was going to use to create our production logo. We decided on Adobe Photoshop as this allows us to work with different effects and we are familiar with this procedure. I then got a free image of an eye, as our production company is called ‘the eye productions’ from google and copied it to Photoshop so I could begin to edit it. This particular image stood out to us.
  • 2. I then went to 'blending options' so I could begin to edit the image. This was an experimental process where I tested ways to shock and show horror so it could appeal to our film even more. I first of all reduced the opacity level of the image to create a distant and unusual look/ feeling to the image. I then maximized the opacity level of the drop shadow, and then reduced the distance, spread and size of the drop shadow. This further emphasises the scary feel to ‘the eye’
  • 3. I then created a outer glow to the logo to make it stand out more to audiences. This was done by maximizing the opacity level of the glow. Adding a glow to the eye emphasised the imagery by effect. This imposed a glow feel which shows somebody’s watching. I then made the image black and white which connects the image with horror. Connotations are held with these two colours of being spooky. The final thing I did was edit the Hue/ Saturation of the image as I felt to really emphasize our movies themes and the genre of the film, the image of the eye should stand out more.