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Star profile- justin bieber

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Olivia Plumpton

This document provides an overview of Justin Bieber's career and music videos. It discusses how Bieber's image and music have matured as he has grown older, going from targeting pre-teen girls to older teenagers and young adults. His early videos like "Baby" portrayed him as innocent but cool, while more recent videos like "What Do You Mean" include sexual references and focus on his body through the female gaze. The document also summarizes Bieber's two documentary films and 67.5 million Twitter followers.

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Justin BieberBy Olivia Plumpton
Introduction  Justin Drew Bieber is a 21 year old singer and songwriter from Canada  His current manager Scooter Braun first discovered him from his YouTube videos in 2007  He has released four albums: My World 2.0, Under the Mistletoe, Journals and Believe  He has been on three tours: Urban Behaviour Tour (2009), My World Tour (2010-2011) and Believe Tour (2012-2013)  Bieber has also released two documentary films about his journey to fame  He has 67.5million followers on twitter
Image • His image has changed dramatically over the last five years. His hairstyle has been a major part of his persona with the ‘Justin Bieber flick’ becoming a trend with young boys all around the world. • The world has watched him grow from a young, innocent teenager into adulthood. Like most young pop stars reaching fame in such a short amount of time, he has shown some negative behaviour e.g. arrests for reckless driving / drugs, being rude to fans and also apparently egging his neighbours house.
Film  Released: 11 February 2011  Follows Justin Bieber with some footage of performances from his 2010 concert tour  Released: 25th December 2013  A backstage and on-stage look at Justin Bieber during his rise to super stardom Justin Bieber has released two films about himself (both documentary/music films.
Music Video Comparison What do you mean Baby Boyfriend Justin Bieber has changed his music genre as well as his image to fit with his audience. When his music career first began, his audience were young girls and so his music and videos were appropriate for a young age range. Since then he has grown up and so have his audience so his music and videos are now appropriate for older females. This is shown by the clothes worn in his videos. At the beginning of his career (e.g. ‘Baby’) the females are wearing layers and showing very little flesh whereas in his latest video, the girl is wearing just underwear for half of the video.
Baby  Released in 2010  Genre: Pop, R&B  Featured artist: Ludacris  Album: My Worlds Audience: I think this video is aimed at 10-14 year old girls. He comes across as quite innocent but slightly mischievous in the video. He is portrayed as confident and ‘cool’ as he is surrounded by a lot of friends. This video is a mixture of narrative and performance.
Boyfriend  Released: March 26th 2012  Genre: R&B  Album: Believe  This video is a mixture of narrative and performance  Audience: I think this is aimed at older teenage girls because this is who Bieber is desired by. There are scenes of urban dance and some shots have sexual references (groping) so this video is not suitable for young teenagers- the age of his fans at the beginning of his career.  This video involves the male gaze because there is a shot of the female’s behind as she is walking away from the camera.  Bieber is portrayed to be very ‘cool’ in the video due to driving a soft top car and wearing a leather jacket and sunglasses (all black). These possessions also make him look dominant, but also from the way his holding the girl in the video (which make it look like he owns her).
What Do You Mean  Released: August 28th, 2015  Genre: Pop and electronic dance (with tropical house influences)  This video is mostly ‘narrative’ but includes some ‘performance’ as well.  This video incorporates the female gaze because there are shots of his body (close ups) and the pace slows when he is taking off his top. There is also male gaze because the viewer does not really know what the girl in the video looks like because they are mostly body shots (not close ups of her face).  This video has sexual references so is not suitable for young teenagers (like who he used to produce his music/videos for) but instead his audience is now female young adults.  This is the lead single from upcoming fourth studio album, which is planned to be released in November of 2015. It became Bieber's first no.1 single on the Billboard Hot 100. He became the youngest male artist to debut at top of this chart, which earned him a Guinness Record.

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Star profile- justin bieber

  • 2. Introduction  Justin Drew Bieber is a 21 year old singer and songwriter from Canada  His current manager Scooter Braun first discovered him from his YouTube videos in 2007  He has released four albums: My World 2.0, Under the Mistletoe, Journals and Believe  He has been on three tours: Urban Behaviour Tour (2009), My World Tour (2010-2011) and Believe Tour (2012-2013)  Bieber has also released two documentary films about his journey to fame  He has 67.5million followers on twitter
  • 3. Image • His image has changed dramatically over the last five years. His hairstyle has been a major part of his persona with the ‘Justin Bieber flick’ becoming a trend with young boys all around the world. • The world has watched him grow from a young, innocent teenager into adulthood. Like most young pop stars reaching fame in such a short amount of time, he has shown some negative behaviour e.g. arrests for reckless driving / drugs, being rude to fans and also apparently egging his neighbours house.
  • 4. Film  Released: 11 February 2011  Follows Justin Bieber with some footage of performances from his 2010 concert tour  Released: 25th December 2013  A backstage and on-stage look at Justin Bieber during his rise to super stardom Justin Bieber has released two films about himself (both documentary/music films.
  • 5. Music Video Comparison What do you mean Baby Boyfriend Justin Bieber has changed his music genre as well as his image to fit with his audience. When his music career first began, his audience were young girls and so his music and videos were appropriate for a young age range. Since then he has grown up and so have his audience so his music and videos are now appropriate for older females. This is shown by the clothes worn in his videos. At the beginning of his career (e.g. ‘Baby’) the females are wearing layers and showing very little flesh whereas in his latest video, the girl is wearing just underwear for half of the video.
  • 6. Baby  Released in 2010  Genre: Pop, R&B  Featured artist: Ludacris  Album: My Worlds Audience: I think this video is aimed at 10-14 year old girls. He comes across as quite innocent but slightly mischievous in the video. He is portrayed as confident and ‘cool’ as he is surrounded by a lot of friends. This video is a mixture of narrative and performance.
  • 7. Boyfriend  Released: March 26th 2012  Genre: R&B  Album: Believe  This video is a mixture of narrative and performance  Audience: I think this is aimed at older teenage girls because this is who Bieber is desired by. There are scenes of urban dance and some shots have sexual references (groping) so this video is not suitable for young teenagers- the age of his fans at the beginning of his career.  This video involves the male gaze because there is a shot of the female’s behind as she is walking away from the camera.  Bieber is portrayed to be very ‘cool’ in the video due to driving a soft top car and wearing a leather jacket and sunglasses (all black). These possessions also make him look dominant, but also from the way his holding the girl in the video (which make it look like he owns her).
  • 8. What Do You Mean  Released: August 28th, 2015  Genre: Pop and electronic dance (with tropical house influences)  This video is mostly ‘narrative’ but includes some ‘performance’ as well.  This video incorporates the female gaze because there are shots of his body (close ups) and the pace slows when he is taking off his top. There is also male gaze because the viewer does not really know what the girl in the video looks like because they are mostly body shots (not close ups of her face).  This video has sexual references so is not suitable for young teenagers (like who he used to produce his music/videos for) but instead his audience is now female young adults.  This is the lead single from upcoming fourth studio album, which is planned to be released in November of 2015. It became Bieber's first no.1 single on the Billboard Hot 100. He became the youngest male artist to debut at top of this chart, which earned him a Guinness Record.