Jason Geyer shared concept art for unproduced Star Wars toys from 1998 made for the re-release of The Phantom Menace. While some concepts were approved, many were rejected before Lucasfilm or Pepsi could approve them. The rejected concepts showed creativity in designing toys with limited knowledge of the film, and some like the Han in Carbonite popsicle have since been produced. The article highlights some of the creative rejected toy concepts.
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1. http://www.comicsalliance.com/2012/02/27/rejected-star...
Rejected 'Star Wars' Toy Concepts
Were Totally Awesome
In honor of Coinciding with the 3-D re-release of Star Wars: Episode
One, The Phantom Menace Jason "ToyOtter" Geyer [1] has shared
some of the unproduced tie-in product concepts pitched to Pepsi
during his time spent working at a promotional merchandise
company circa 1998. Though a number of items Geyer and his
co-workers pitched made it to production, others were rejected at
lower levels before Lucasfilm or Pepsi got to take a look at them. The
practicality of some of the items is questionable, but the creativity and
care behind everything Geyer and company cooked up is clear --
especially considering they were imagined with limited information
about Episode One. Some, such as the Han in Carbonite popsicle mold
have even been produced (in one fashion or another [2]) in the 14
years since these products were dreamed up. Check out a few of our
favorite unmade merchandise concept after the cut.
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