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MENU
# INTRODUCTION
# HISTORY
# MISSION
# PRINCIPLES
#HOWARD SCULTZ
# MOTIVATION
# LEADERSHIP
# CONCLUSION

INTRODUCTION
? Starbucks Corporation �CAmerican based
global coffee company based in Seattle,
Washington.
? Largest coffee-house company in the world
with 20,891 stores in 62 countries.
? President and CEO �C Howard Schultz.
? Offers espresso ,tea ,spices , merchandise,
books, brewing accessories.

Jerry
Baldwin
Ziv Siegl
First Seattle store
Gordon Bowker

MISSION
TO INSPIRE AND NUTURE HUMAN
SKILLS, ONE PERSON,ONE CUP AND
ONE NEIGHBOURHOOD AT A TIME.

PRINCIPLES
? Starbucks coffee is all about the quality.
? They select the finest coffee and roast it with great care.
? Improves the life of people who grows them.
? They call each other partners because its not their job
,they work because its their passion.
? They get fully engaged, connect and uplift the lives of their
customers.
? They say ��its all about human connection.

PRINCIPLES
? Stores are break from outside worries.
? Enjoyment at the speed of life.
? Every Starbucks store is a part of a
community.

VISIT TO STARBUCKS
? PICTURE OF STQARBUCKS

HOWARD SCHULTZ
? Born on 19th july 1953.
? Education from Northern
Michigan University.
? Worked as sales manager for 3
years at xerox company.
? Worked for a swedish home
appliance company.

MOTIVATION
? The way Starbucks works motivated Howard to join the
business of coffee selling.
? His idea was to bring the Italian coffee house tradition back to
the United States
? He motivated the CEO��s of Starbucks to open more store .
? He found great potential in this business.
? He brought recipes from Milan and sales tripled next year.
? In 1987 the CEO��s stepped down and Howard became the new
CEO.
? He was fascinated by the local coffee shops in Italy .

MOTIVATION
? He wanted Starbucks to be a socializing people.
? He wanted to change the mindset of Americans for
coffee.
? He made sure the marketing team makes
advertisements realistic.
? He offered a democratic coffee house(self-service)
? No refreshing drinks offered by Starbucks lessened
their sales.
? In 1995 Frappuccino's added to the menu.

MASLOW HEIRARCHY MODEL
OF STARBUCKS

LEADERSHIP
? It revolves around gaining the trust and admiration of employees.
? He connects with his employees on more human basis.
? He conveys his policies and ideas with motivational speeches and
training programs.
? He is a more relatable ,accessible and a transparent leader.
? His concept was to understand that, he's creating an experience not
selling a product.
? He offered medical insurance, tuition reimbursement and financial
support for employees.

LEADERSHIP
? He relies on interpersonal communication with
both the levels of departments.
? If an employee works for more than 20 hours a
week heshe is rewarded with bonus or stock
purchases.
? They call their employees as their partners.
? His style of leadership is democratic.

ENACTMENT
? (FALL OF STARBUCKS)

? VIDEO ( BOY CHOOSES BETWEEN TWO GIRLS
(CCDAND STARBUCKS)

COFFEE SPEAKS
COFFEE SPEAKS (RECORDING)

STARBUCKS AS A LEADER
? COFFEE SPEAKS (RECORDING WITH COFFEE
PICTURE)

STARBUCKS IN 2015
? VIDEO ( DESCRIBE STARBUCKS IN ONE WORD)

THANK YOU !
HOPE YOU ENJOYED
IT..

�ݺ�ߣ

Starbucks

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