Starbucks coffee
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This document provides a buyer persona overview for "Need-A-Boost Brittany", a busy college student who works part-time and needs caffeine to stay focused and energized during long days. It describes her demographics, goals of finding time to socialize while balancing school and work, and how coffee from Starbucks can provide an afternoon pick-me-up or relaxing place to unwind with friends. Marketing should focus on coffee as a necessity as well as indulgence that provides personalized energy boosts.
Starbucks coffee
- 1. Starbucks Coffee Buyer Persona Overview Dani Chiong February, 2015
- 2. Need-A-Boost Brittany Background: College Student Full time student that works part-time or has an internship Demographics: Skews female 18-25 Dependent on parent income Urban (college-town) Identifiers: Busy balancing school/work/friends On the move
- 3. Need-A-Boost Brittany Goals: Stay focused on long days packed with classes. Find time to socialize with friends. Challenges: Managing time effectively. Staying motivated. How we can help: Great morning or afternoon pick- me-up to keep you going. Provide a relaxing atmosphere for unwinding and chatting with friends.
- 4. Need-A-Boost Brittany Quotes: Staying awake during an 8 a.m. class can be really difficult. By 3 p.m. I am ready for a long nap, but I still have so much to do. Sometimes I like a nice place to study that isnt as dead quiet as the library. Common Objections: Getting coffee often is expensive. The line is too long.
- 5. Need-A-Boost Brittany Marketing Message: High quality, personalized coffee that is both an indulgence and a necessity. Elevator Pitch: Every sip is a delicious, personalized pick-me-up that can help you make the most of your day.
- 6. Need-A-Boost Brittany Social Message: Instagram High prestige among younger internet users. Heavy visual focus inspires artistic creativity.