Starbucks seminar
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Starbucks provides a unique customer experience that creates value beyond just coffee. They focus on human connection and engagement by offering comfortable seating and amenities like WiFi. Customers are encouraged to spend hours enjoying their coffee in a relaxing environment. Starbucks also places great importance on their service process, retraining all employees regularly to ensure a perfect customer experience. When expanding to India through a joint venture with Tata, Starbucks adapted some offerings to suit local tastes while maintaining their focus on creating special "coffee moments" for customers.
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Starbucks seminar
- 1. PRESENTED BY: MOHD. AAMIR(PM/2014/406) DEPT OF PHARMACEUTICAL MANAGEMENT NIPER HYDERABAD
- 3. VALUEDELIVERY:CRUX OFMARKETING It is benefits that transfer into value. Benefits : Utilities, and several other things. Total customer benefits: It represents monetary worth he finds in the product by assigning credits to the various benefits NOTE:All customer value is perceived value
- 5. STARBUCKS:ASEXPERIENCE BRAND Experience brand: A brand that provides unique value to customers through experience. Experience is the reason why customer pay for such a high price coffee.
- 6. Achieving SuperiorEngagementwith customer Howard Schultz said We are in the business of human connection and engagement, creating communities in the third place between home and work. Starbucks does not vote for quick service strategy for serving coffee in two minutes and sending the customer fast. You can sit for 5 hrs with single cup of coffee.
- 7. Continuation. Starbucks cafe provides comfortable and reasonably private seats. Offer free laptop service and Wi-fi facility. Bigger outlets even host mini concerts. IDEA is to let the customer rejoice in a comfortable environment, relish their coffee, chit chat with friends. Want to be left alone; you can choose your corner. Cup carries a sticker also with your name on it.
- 8. MeticulousAttentiontotheProcess . Service process is the trump card for Starbucks. Service Process: Arrangement by which the service is actually produced and delivered to the customer. Ex : For a training session, it closed all its outlets on a chosen day. Retrain its 1,35,000 employees. Open next day, urging customer to complaint if their drink was not perfect
- 9. TryingtocreateCoffeemomentsin INDIA January 2012 Starbucks finally announced a 50:50 joint venture withTata Global Beverages, calledTata Starbucks Ltd. WHYTATA ? 1. BrandValue 2. Starbucks know that supply chain is difficult part in India .
- 10. 遺看稼岳庄稼顎温岳庄看稼. First store was opened in Horniman Circle area of South Mumbai, and have espresso sourced and roasted locally from India, through the coffee sourcing and roasting agreement withTata coffee. Starbucks in India has some Indian style product offerings such asTandoori Paneer Roll, Elaichi Mawa Croissant and MurgTikka Panini to suit Indian customers.
- 11. Enhancingtheexperience:Exampleof PaymentbymobileFacility Customers now can pay by waving their mobile phones instead of cash or credit cards. Hold phones in front of scanner at Starbucks cash registers. Payment is effected from Starbucks account. Owners of Blackberrys, iPhones or iPod touches can use this facility to pay by downloading free Starbucks card app.
- 12. 遺看稼岳庄稼顎温岳庄看稼.
- 13. The choice of furniture and fixtures, the names of its drinks, the messages on the cups, the graphics, it's all been studiously crafted. A little tray at the register with the business cards of the manager and the assistant manager. Makes them feel good, and it lets customers know that someone is in charge and accountable no less. The best part about starbucks is the coffee customization.