Starover: концепции промосайта
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Документ содержит концепцию сайта для привлечения состоятельных клиентов, предлагая уникальную технологию строительства домов из эксклюзивного материала. Основное внимание уделяется созданию образа жизни, соответствующего барским традициям, с элементами русского фольклора и высокими ценами. Три предлагаемые концепции фокусируются на уникальности материалов и желании клиентов приобщиться к русским традициям и образу жизни.
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Starover: концепции промосайта
- 2. Цели сайта и аудитори Предложить поставить сруб по уникальной технологии и из эксклюзивного материала. Создать легенду и отстроиться от конкурентов. Заинтересовать посетителя сайта нашим методом, подходом к строительству и образом жизни. Аудитория: Потенцильные покупатели — люди с высоким достатком, успешные и обеспеченные, в возрасте от 40 лет, инвесторы, топ-менеджеры и бизнесмены.
- 3. ТРЕБОВ НИЯ К КОНЦЕПЦИИ С ЙТ Концепция сайта должна учитывать: Необычную форму подачи материала Уникальные отличия от конкурентов Обоснование высокой цены Соответствие с ценностями и образом жизни аудитории
- 4. Жизнь успешного человека — мучительная скука. Когда уже не надо зарабатывать ни на кусок хлеба с маслом, ни даже на новый Bentley, то приходится думать чем еще себя развлечь. Отсюда и вытекает, так называемый, барский образ жизни, полный развлечений и забав. Ну а какой же барин без собственного аутентичного дома? Б РСКИЕ З Б ВЫ КОНЦЕПЦИЯ 1
- 5. ЭСКИЗ
- 6. На сайте объекты и сценки из образа жизни современного барина. Гламур с патриотическим оттенком. Ностальгия по временам, когда можно было согнать армию крепостных просто ради забавы. Русская охота, застолье, домострой, самодержавие.
- 7. ЭСКИЗ
- 8. ЭСКИЗ
- 9. Слоган: Прелести барской жизни Месседж: Приобщиться к русским барским традициям можно только в соответствующем доме, построенном по специфичной технологии. Все прочие варианты — недостойная подделка. Триггер: Желание разнообразить свою жизнь и продолжить традиции русского барского сословия. Заявить о собственной успешности, посоревноваться в сибаритстве не только с соотечественниками, но и с предками.
- 10. Где-то посреди сказочного леса стоит великолепный бревенчатый дом. Всякому ясно, что в этом доме живет достойнейший из мужей, человек яркого ума и безмерного благородства. Он и богатырь, и самодержец, и хранитель земли русской. ХОЗЯИН СК ЗКИ КОНЦЕПЦИЯ 2
- 11. ЭСКИЗ
- 12. На сайте сказочные персонажи, былинные рассказы о русских традициях строительства и жизненного уклада. Русский дух и сказочный простор.
- 13. Слоган: Ставишь сруб — живешь как в сказке Месседж: В период засилия всего западного, пора возвращать русские традиции. Но обычно все русское ассоциируется с чем-то бюджетным. У нас же и дорого, и по-русски! Триггер: Желание приобщиться к русскому духу, построить не просто дом, а живую легенду. Стать героем собственной сказки, а не персонажем. Заявить о себе как о продолжателе русских традиций
- 14. Вот молодая сосна. Она растет и вместе с ростом идет ее время. Сосна становится свидетелем исторических событий, ненастий и благоденствия. С ней разговаривает князь Балконский, рядом с ней строит свою берлогу медведь, советские туристы разбивают рядом с живописной сосной свой лагерь. Сосна словно впитывает в себя всю жизнь и историю России. И в завершении истории эта сосна перерождается в прекрасный дом. НГ РСК Я СОСН КОНЦЕПЦИЯ 3
- 15. ЭСКИЗ
- 16. В основе сайта — сосна фантастических размеров. Информация о дереве, материале, лесозаготовке. Староверы на лесозагатовке.
- 17. Слоган: Под сенью ангарской сосны Месседж: Можно стать частью истории, взяв часть истории себе (в виде ангарской сосны). Уникальность дома — это в первую очеред уникальность материала. Триггер: Желание выделиться перед остальными, возвыситься, приобщиться к чему-то сакральному и величественному
- 18. Если вы согласны с предложенной концепцией, мы готовы перейти к созданию дизайна страниц сайта.