Jake Weatherly - Startup Weekend Presentation
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The document provides advice for starting a business from Jake Weatherly, CEO of SheerID. It discusses evaluating the total addressable market and timing of product adoption. Traditional business functions like marketing, sales, development, and finance are also addressed. The importance of hiring the right team is emphasized. Additional tips include leveraging existing platforms, incubators, contractors and being wary of overestimating market potential or celebrating success too early. SheerID is introduced as a solution for verifying customer eligibility for discounts across different industries.
Jake Weatherly - Startup Weekend Presentation
- 1. April 19, 2013 1 Jake Weatherly CEO & Co-Founder, SheerID, Inc.
- 2. My Story 2
- 3. Idea vs. Opportunity Total Addressable Market Market Size x Value of Product/Service = Opportunity Beware the $1 from Everyone in China Assumption Timing Product/Service Adoption Apple Newton vs. Apple iPad BEWARE of the If you build it, they will come trap Tests Get Pitch-ready Is the Team Forming? Are Advisors Joining? Are you Getting (Potential) Investors/Partners/Prospects Excited? BONUS 3
- 4. Dont Lose Sight of Tradition Functional Areas of Business Marketing Sales Ecommerce: Funnel, Platform, Processing, Fulfillment, Service/Support Direct Sales Model: Prospecting, Network, Tools, Style Channels, Partners, Resellers, JVs, Affiliates Development Subscribe to the Agile Manifesto Architecture/Design, Engineering, Testing Improvements, Project Management Service Never Lose Customers Finance 4 Bring in Accounting Early
- 5. Marketing Phase 1: Research Planning & Getting Pitch-Ready Focus Groups & Surveys Go Old-School, Guerilla Tactics Phase 2: Test Marketing/Sales Create Value with Contracts, LOIs, Quotes Phase 3: Launch Multi-variant Test EVERYTHING Rinse & Repeat Phase 4: Leveraging Success/Validation Develop Content for Validation Expertise, Testimonials, White Papers Phase 5: Exit Theres an Art to Marketing for Exit BONUS 5
- 6. Its ALL About the Team Be a Co-Founder, not a Founder Collaborate Start-up Team Math is Multiples (1+1=3) Hire Right Your Network Team, Advisors, Family, Friends YOU CAN BUY TIME Fire Fast! BONUS 1. 2. 6 3.
- 7. Piggyback Whats Out There? Incubators Founders Seeking Co-Founders Seasoned Executives Investors & Advisors Contractors VAs Outsourcing JVs Partnerships APIs OpenSource Projects 7 AWS/EC2
- 8. Piggyback Whats Out There? MarketPlaces Amazon eBay BestBuy AppStore SalesForce AppExchange FaceBook GroupOn/LivingSocial Etsy Magento/Xcommerce/eBay/PayPal BrainTree/PayPal BONUS 8
- 9. Beware of the Sexy Factor Investment is Dangerous Dont Celebrate Early, but Definitely Celebrate Often Pass Break-Even & Build 24 Hours in Vegas, 12 Hours in San Francisco 24 Hours in Malibu On the Beach? Spend Money like Youre Homeless BONUS 9
- 10. The Plan is ALWAYS Wrong! Banks want Business Plans Start-up Funding from Banks is Dead Pitch Deck is the New Plan Forecast your Financials Constantly .And be Religious about Planned vs Actual Analysis BONUS 10
- 11. SheerID Verifies Student Discounts Coupon Codes Customer Loyalty Programs Active-Duty Military Teacher/Faculty Government Employees Travel Agencies Discounts for Corporate Partners Membership Groups Discounts for Non-Profits Military Veterans Employee Discounts New Customer Discounts Small Businesses 11 First Responders SheerID, Inc. Confidential and Proprietary Information
- 12. Hosted Solution--PGA 12 Go To Site SheerID, Inc. Confidential and Proprietary Information
- 13. Integrated SolutionTableau 13 Go To Site SheerID, Inc. Confidential and Proprietary Information
- 14. Reseller SolutionAmazon Go To Site 14 SheerID, Inc. Confidential and Proprietary Information
- 15. Now GO START YOUR BUSINESS!! Jake Weatherly 15 Jake@SheerID.com 541.221.9504 SheerID, Inc. Confidential and Proprietary Information
Editor's Notes
- #16: Action steps/ Qualifier questions: