Starting

Jul 29, 20140 likes316 views

DongHo Lee

We have to operate our company with right way this is how to run our company with people and pivot.

Business

Votizen
최초 MVP
등록 5%
액티베이션 17%
유지 너무낮음
추천 너무낮음

서비스 최적화 후
최초 MVP 최적화 후
등록 5% 17%
액티베이션 17% 90%
유지 너무낮음 5%
추천 너무낮음 4%

더 열심히 최적화
최적화 전 최적화 후
등록 17% 20%
액티베이션 90% 90%
유지 5% 9%
추천 4% 7%
팀원 또한 힘들어 > 지친다

PIVOT!
방향전환 전 방향전화 후
성장 엔진 재방문 유료
등록률 17% 42%
액티베이션 90% 83%
유지 9% 21%
추천 7% 54%
매출 없음 1%
LTV 없음 최저

또 PIVOT
방향전환 전 방햔전환 후
성장 엔진 유료 입소문
등록률 42% 51%
액티베이션 83% 92%
유지 21% 28%
추천 54% 64%
매출 1% 11%
LTV 최저 메세지당 20C

결국엔 검증 필요
• 첫 MVP 준비 4개월
• 2nd MVP 준비 2개월 멋진 제품을 만들었지만
• 3rd MVP 준비 2주 아무도 사지 않는 제품이라는 것 발견
• 4th MVP 준비 1주

그렇다면 품질은 개나 줘버리나?
• 검증 완료 > 품질 = 기술 = 必
낮은 품질은 이후에 고객이 떠나는 이유가 됨

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Starting

1. 진행 과정 실패, 두려움

2. 성공 엔진 • 실패의 가능성 / 두려움 / TEAM

3. Lean

4. Votizen 최초 MVP 등록 5% 액티베이션 17% 유지 너무낮음 추천 너무낮음

5. 서비스 최적화 후 최초 MVP 최적화 후 등록 5% 17% 액티베이션 17% 90% 유지 너무낮음 5% 추천 너무낮음 4%

6. 더 열심히 최적화 최적화 전 최적화 후 등록 17% 20% 액티베이션 90% 90% 유지 5% 9% 추천 4% 7% 팀원 또한 힘들어 > 지친다

7. PIVOT! 방향전환 전 방향전화 후 성장 엔진 재방문 유료 등록률 17% 42% 액티베이션 90% 83% 유지 9% 21% 추천 7% 54% 매출 없음 1% LTV 없음 최저

8. 또 PIVOT 방향전환 전 방햔전환 후 성장 엔진 유료 입소문 등록률 42% 51% 액티베이션 83% 92% 유지 21% 28% 추천 54% 64% 매출 1% 11% LTV 최저 메세지당 20C

9. 결국엔 검증 필요 • 첫 MVP 준비 4개월 • 2nd MVP 준비 2개월 멋진 제품을 만들었지만 • 3rd MVP 준비 2주 아무도 사지 않는 제품이라는 것 발견 • 4th MVP 준비 1주

10. 그렇다면 품질은 개나 줘버리나? • 검증 완료 > 품질 = 기술 = 必 낮은 품질은 이후에 고객이 떠나는 이유가 됨

11. 감사합니다. 이동호 emforhs3492@naver.com

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