This document discusses the idea of a "Start-up Box", a product that would interact with start-ups and fans in an engaging way. Market analysis found that 75% of start-ups surveyed would purchase it for under 150. The potential market size is around 40 million start-ups globally, with 500,000 in the tech sector representing 100 million in potential revenue. The document then lists potential revenue streams from product sales and additional features, and compares proprietary versus open source software options for customization before identifying key people involved in the project.