![Event Tracking in the Background
To track this CTA as an event,
this is happening in the background
$( "body" ).on( "mousedown",
'[href="http://www.pitchnight.uy"]',
function(e) {
if( e.which <= 2 ) {
ga('send', 'event', 'PitchNight',
'click', 'button')
}
});
});](https://image.slidesharecdn.com/b6-tallerdemetricas-170907120019/85/Startup-Metrics-Incubadora-Sinergia-40-320.jpg)
![Event Tracking in the Background
To track this CTA as an event,
this is happening in the background
$( "body" ).on( "mousedown",
'[href="http://www.pitchnight.uy"]',
function(e) {
if( e.which <= 2 ) {
ga('send', 'event', 'PitchNight',
'click', 'button')
}
});
});
Command to Google Analytics to
send an event
The information we want to attach
to the event (defined by us)](https://image.slidesharecdn.com/b6-tallerdemetricas-170907120019/85/Startup-Metrics-Incubadora-Sinergia-41-320.jpg)
Startup Metrics - Incubadora Sinergia
- 4. competition Market Determines which Products win
- 5. Before After Goal Get to After Scalable, Repeatable, Predictable Growth Experiments Pivots (Product, Customer, Messaging) Optimization and Expansion Process Hustling, Not Scalable Work Growth / Channel Analysis and Automation Data Qualitative, Quantitative Quantitative, Qualitative Metric Engagement and Retention Growth Rate Focus Fast Learning Fast Learning https://drive.google.com/file/d/0B8AOwcvjck76ekZsZS1LaG5jeDQ/view?usp=sharing
- 6. Before After Goal Get to After Scalable, Repeatable, Predictable Growth Experiments Pivots (Product, Customer, Messaging) Optimization and Expansion Process Hustling, Not Scalable Work Growth / Channel Analysis and Automation Data Qualitative, Quantitative Quantitative, Qualitative Metric Engagement and Retention Growth Rate Focus Fast Learning Fast Learning https://drive.google.com/file/d/0B8AOwcvjck76ekZsZS1LaG5jeDQ/view?usp=sharing
- 7. The customers started ripping it out of our hands Almost every metric in the business goes nuts. -Peter Reinhard (Segment.io) https://www.youtube.com/watch?v=_6pl5GG8RQ4
- 8. If you have to ask if you have found it, you haven't. -Eric Reis https://blog.chartmogul.com/reaching-product-market-fit/
- 10. Taking Metrics Seriously (or Not) Not seriously enough Too seriously
- 11. Taking Metrics Seriously (or Not) Not seriously enough Too seriously
- 12. KPIs What is or isnt working? Is something great / terrible going on? They will ALWAYS ask for numbers and traction 5. What patterns exist? http://www.slideshare.net/andyjy/analytics-for-startups-500-startups-accelerator-marketing-hell-week-61589197
- 13. The Goal: Top Level KPIs The Only Metric that Matters (OMTM) The North Star http://www.slideshare.net/andyjy/analytics-for-startups-500-startups-accelerator-marketing-hell-week-61589197
- 24. What kind of retention do you need?
- 25. Magic Moment Ask your first users Look for correlations https://www.youtube.com/watch?v=URiIsrdplbo
- 27. What is the Only Metric that Matters for this business? Brainstorm
- 28. What is the Only Metric that Matters for this business? What is the Only Metric that Matters now? Brainstorm
- 29. A lot of diversity across different sectors http://www.startuplessonslearned.com/2013/03/lean-analytics.html
- 31. Drivers Top Level Fast Learning
- 32. Measureable every day https://docs.google.com/presentation/d/10wgLWDs-zJN9q5KYHKCRGEE9HPPh1lfX59fX-b5vsPI/edit#slide=id.g11c06a071b_1_265 Fast Learning Drivers Top Level
- 33. Clear OMTM Lagging Metrics Drivers These are the metrics this team can control and optimize with https://docs.google.com/spreadsheets/d/1X2CHlelofACLGh3kn54042h_8jpzyWkM7OU8TR12M8A/edit#gid=0 (Another Example)
- 37. No excuse We arent going to do it for you
- 39. Pages / URLs When a user gets to X page or URL, they have converted Events When a user takes X action on a page or mobile app, they have converted
- 40. Event Tracking in the Background To track this CTA as an event, this is happening in the background $( "body" ).on( "mousedown", '[href="http://www.pitchnight.uy"]', function(e) { if( e.which <= 2 ) { ga('send', 'event', 'PitchNight', 'click', 'button') } }); });
- 41. Event Tracking in the Background To track this CTA as an event, this is happening in the background $( "body" ).on( "mousedown", '[href="http://www.pitchnight.uy"]', function(e) { if( e.which <= 2 ) { ga('send', 'event', 'PitchNight', 'click', 'button') } }); }); Command to Google Analytics to send an event The information we want to attach to the event (defined by us)
- 42. you need to define the goal or conversion in the metrics platform If my account in GA detects an event with ... 'PitchNight', 'click', 'button' it is marked as a Goal or Conversion
- 43. most volume most impact least / most resources