Work with startups is an unexpected road with unknown result that usually requires many course corrections, or pivots to find a successful formula.
Wrongly, many entrepreneurs use the word pivot to refer a change on the whole idea, the whole product, the project or the team. Pivot is NOT a restart.
Pivot is a course correction in the definition of an startups, this corrections are focused on validate your customer, their needs, your product, your business model and your engine of growth.
There are 2 important questions to improve your startup: How speed you can learn and pivot? and Based on what?
The decision of pivot is very difficult in the entrepreneurs mindset because a pivot means change, fail or sometimes the end. But at the end is not optional, is based on reality, facts and evidence that show you the true.
Well, the pivots are common and part of the process, the point is be honest with yourself and measure everything, the numbers are your best counsellor!
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Startup Pivots vs Anti Pivots
1. S TA R T U P
P I V O T S V S A N T I P I V O T S
@ L M A L M A N Z A
2. T H E L E A N S TA R T U P
We missed the need to pivot even as it stared us
in the face.
3. Pivot is a course correction in
the definition of an startup, this
corrections are focused on
validate your customer, their
needs, your product,your
business modeland your
engine of growth.
4. H O W FA S T I C A N L E A R N
A N D P I V O T ?
P I V O T B A S E D O N
W H AT ?