Start-Up Techniques for Journalists and Newsrooms
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The document discusses strategies for pioneering new approaches to journalism and news delivery at VRT, the Belgian public broadcaster. It describes using design thinking techniques like empathy, insights, prototyping and validation to develop new news products, formats and concepts aimed at younger audiences. Examples mentioned include 6Things, a daily digest of the 6 most interesting things, and Sambal, an alternative brand focused on creating rather than just aggregating content. The goal is to give VRT an essential place in the lives of digital natives and disrupt legacy media through innovation.
Start-Up Techniques for Journalists and Newsrooms
- 1. email@nextgeneration.com Contact: 123 456 789 www.nextgeneration.com PERUGIA JOURNALISM FESTIVAL 2016 @ezraeeman Start-Up Thinking for Journalists & Newsrooms
- 2. email@nextgeneration.com Contact: 123 456 789 www.nextgeneration.com by @ezraeeman VRT
- 3. email@nextgeneration.com Contact: 123 456 789 www.nextgeneration.com by @ezraeeman
- 4. email@nextgeneration.com Contact: 123 456 789 www.nextgeneration.com by @ezraeeman Pioneering for tomorrows VRT
- 5. email@nextgeneration.com Contact: 123 456 789 www.nextgeneration.com @ezraeeman Pioneering for tomorrows VRT
- 6. email@nextgeneration.com Contact: 123 456 789 www.nextgeneration.com @ezraeeman A new way of making new news products, formats & concepts
- 7. email@nextgeneration.com Contact: 123 456 789 www.nextgeneration.com empathy insights ideas prototyping validation Design Thinking/Lean
- 8. email@nextgeneration.com Contact: 123 456 789 www.nextgeneration.com EMPATHY
- 9. email@nextgeneration.com Contact: 123 456 789 www.nextgeneration.com INSIGHTS
- 10. email@nextgeneration.com Contact: 123 456 789 www.nextgeneration.com IDEA
- 11. email@nextgeneration.com Contact: 123 456 789 www.nextgeneration.com IDEA
- 12. email@nextgeneration.com Contact: 123 456 789 www.nextgeneration.com PROTOTYPE
- 13. email@nextgeneration.com Contact: 123 456 789 www.nextgeneration.com VALIDATE
- 14. email@nextgeneration.com Contact: 123 456 789 www.nextgeneration.com empathy insights ideas prototyping validation Design Thinking/Lean Measure Learn Build Understand/Explore/Develop
- 15. email@nextgeneration.com Contact: 123 456 789 www.nextgeneration.com Design Thinking/Lean Stories Processes Product/ Format Culture
- 16. email@nextgeneration.com Contact: 123 456 789 www.nextgeneration.com @ezraeeman Examples.
- 17. email@nextgeneration.com Contact: 123 456 789 www.nextgeneration.com @ezraeeman Give VRT an essential place in the life of the Youtube generation #news, #digital
- 18. email@nextgeneration.com Contact: 123 456 789 www.nextgeneration.com by @ezraeeman 6Things A daily edition - the 6 most interesting things for young people in a digestible format
- 19. email@nextgeneration.com Contact: 123 456 789 www.nextgeneration.com by @ezraeeman 6Things A daily edition - the 6 most interesting things for young people in a digestible format6Things6Things
- 20. email@nextgeneration.com Contact: 123 456 789 www.nextgeneration.com by @ezraeeman 6Things A daily edition - the 6 most interesting things for young people in a digestible format6Things6Things but, But
- 21. email@nextgeneration.com Contact: 123 456 789 www.nextgeneration.com @ezraeeman 4 PIVOTS publication label content - formats
- 22. email@nextgeneration.com Contact: 123 456 789 www.nextgeneration.com @ezraeeman 4 PIVOTS publication label content - formats
- 23. email@nextgeneration.com Contact: 123 456 789 www.nextgeneration.com by @ezraeeman 6Things A daily edition - the 6 most interesting things for young people in a digestible format6Things6Things but, From editions to 鍖ow
- 24. email@nextgeneration.com Contact: 123 456 789 www.nextgeneration.com by @ezraeeman 6Things A daily edition - the 6 most interesting things for young people in a digestible format6Things6Things but, From editions to 鍖owwebsite - facebook - youtube - snapchat publication website - facebook - youtube - snapchat publication
- 25. email@nextgeneration.com Contact: 123 456 789 www.nextgeneration.com @ezraeeman 4 PIVOTS publication label content - formats
- 26. email@nextgeneration.com Contact: 123 456 789 www.nextgeneration.com by @ezraeeman 6Things A daily edition - the 6 most interesting things for young people in a digestible format6Things6Things but, From 6things to Sambal
- 27. email@nextgeneration.com Contact: 123 456 789 www.nextgeneration.com by @ezraeeman 6Things A daily edition - the 6 most interesting things for young people in a digestible format6Things6Things but, From 6things to Sambal label
- 28. email@nextgeneration.com Contact: 123 456 789 www.nextgeneration.com @ezraeeman 4 PIVOTS publication label content - formats
- 29. email@nextgeneration.com Contact: 123 456 789 www.nextgeneration.com by @ezraeeman 6Things A daily edition - the 6 most interesting things for young people in a digestible format6Things6Things but, From aggregation to creation
- 30. email@nextgeneration.com Contact: 123 456 789 www.nextgeneration.com by @ezraeeman 6Things A daily edition - the 6 most interesting things for young people in a digestible format6Things6Things but, From aggregation to creation content
- 31. email@nextgeneration.com Contact: 123 456 789 www.nextgeneration.com by @ezraeeman 6Things A daily edition - the 6 most interesting things for young people in a digestible format6Things6Things but, From aggregation to creation contentcontent
- 32. email@nextgeneration.com Contact: 123 456 789 www.nextgeneration.com @ezraeeman Sambal B beautiful E entertaining S serious L LOL A amazing G geeky #news content
- 33. email@nextgeneration.com Contact: 123 456 789 www.nextgeneration.com @ezraeeman
- 34. email@nextgeneration.com Contact: 123 456 789 www.nextgeneration.com @ezraeeman 4 PIVOTS publication label content - formats
- 35. email@nextgeneration.com Contact: 123 456 789 www.nextgeneration.com @ezraeeman
- 36. email@nextgeneration.com Contact: 123 456 789 www.nextgeneration.com @ezraeeman Ninjanieuws
- 37. email@nextgeneration.com Contact: 123 456 789 www.nextgeneration.com @ezraeeman Ninjanieuws
- 38. email@nextgeneration.com Contact: 123 456 789 www.nextgeneration.com @ezraeeman
- 39. email@nextgeneration.com Contact: 123 456 789 www.nextgeneration.com @ezraeeman
- 40. email@nextgeneration.com Contact: 123 456 789 www.nextgeneration.com @ezraeeman ?
- 41. email@nextgeneration.com Contact: 123 456 789 www.nextgeneration.com level that 鍖lls the need of users. Time Performance legacy media disruptors Innovation at two speeds.
- 42. email@nextgeneration.com Contact: 123 456 789 www.nextgeneration.com News Lab News Impact Team Teamleader: Chief Creative Developer User Insights Visual Creative (Video) UX/Front-End Journalist Rotation News Next HUB Teamleader: ER Journalist Journalist Visual Creative (Gra鍖sch) Analytics Creative Dev Mixed Team
- 43. email@nextgeneration.com Contact: 123 456 789 www.nextgeneration.com Mixed Team 1/3 Newsroom 1/3 VRT Start-Up 1/3 Freelance
- 44. email@nextgeneration.com Contact: 123 456 789 www.nextgeneration.com Timing GO DC FASE 1 FASE 1 FASE 2 1/2/16 31/4/16 31/7/16 ≒ Recruting ≒ Location ≒ Practical ≒ Insights & Analytics ≒ Systems ≒ NL + NI: Maximal Impact ≒ NL: Long Term ≒ NI: Itterations EVALUATION S1 S2 S3 S4 S5 S6 S7 S8 S9 S10 S11 S12
- 45. email@nextgeneration.com Contact: 123 456 789 www.nextgeneration.com Assumptions Naam Owner Deadline Duur NieuwsHub stap 1: hypotese stap 2: test stap 3: meten stap 4: criteria We geloven dat We testen dit door We meten dit door We zijn juist als Testkaart Assumptions Build Test Measure Insights
- 46. email@nextgeneration.com Contact: 123 456 789 www.nextgeneration.com Mapping Priorities High Need Low Need Easy Difficult Naam Owner Deadline Duur NieuwsHub stap 1: hypotese stap 2: test stap 3: meten stap 4: criteria We geloven dat We testen dit door We meten dit door We zijn juist als Testkaart Naam Owner Deadline Duur NieuwsHub stap 1: hypotese stap 2: test stap 3: meten stap 4: criteria We geloven dat We testen dit door We meten dit door We zijn juist als Testkaart Naam Owner Deadline Duur NieuwsHub stap 1: hypotese stap 2: test stap 3: meten stap 4: criteria We geloven dat We testen dit door We meten dit door We zijn juist als Testkaart Naam Owner Deadline Duur NieuwsHub stap 1: hypotese stap 2: test stap 3: meten stap 4: criteria We geloven dat We testen dit door We meten dit door We zijn juist als Testkaart Naam Owner Deadline Duur NieuwsHub stap 1: hypotese stap 2: test stap 3: meten stap 4: criteria We geloven dat We testen dit door We meten dit door We zijn juist als Testkaart Naam Owner Deadline Duur NieuwsHub stap 1: hypotese stap 2: test stap 3: meten stap 4: criteria We geloven dat We testen dit door We meten dit door We zijn juist als Testkaart Naam Owner Deadline Duur NieuwsHub stap 1: hypotese stap 2: test stap 3: meten stap 4: criteria We geloven dat We testen dit door We meten dit door We zijn juist als Testkaart Naam Owner Deadline Duur NieuwsHub stap 1: hypotese stap 2: test stap 3: meten stap 4: criteria We geloven dat We testen dit door We meten dit door We zijn juist als Testkaart
- 47. email@nextgeneration.com Contact: 123 456 789 www.nextgeneration.com Formats & concepts
- 48. email@nextgeneration.com Contact: 123 456 789 www.nextgeneration.com Social Video
- 49. email@nextgeneration.com Contact: 123 456 789 www.nextgeneration.com Lab: Work鍖ow Process - Tooling
- 50. email@nextgeneration.com Contact: 123 456 789 www.nextgeneration.com
- 51. email@nextgeneration.com Contact: 123 456 789 www.nextgeneration.com Resultaten 2015 vs Hub REACH r r x6 LIKES COMMENTS SHARES c g q c g q x24 x14 x30
- 52. email@nextgeneration.com Contact: 123 456 789 www.nextgeneration.com 4 Quick Wins 7 A a2 Native Video = Unfair Advantage. Social Templates with #Hub Tools. Content Mix For Social. s FB Live.
- 53. email@nextgeneration.com Contact: 123 456 789 www.nextgeneration.com @ezraeeman A new way to asses stories
- 54. email@nextgeneration.com Contact: 123 456 789 www.nextgeneration.com 鍖le:///.鍖le/id=6571367.26661321 @ezraeeman
- 55. email@nextgeneration.com Contact: 123 456 789 www.nextgeneration.com 鍖le:///.鍖le/id=6571367.26661321 @ezraeeman
- 56. email@nextgeneration.com Contact: 123 456 789 www.nextgeneration.com @ezraeeman A new way of making stories
- 57. email@nextgeneration.com Contact: 123 456 789 www.nextgeneration.com @ezraeeman
- 58. email@nextgeneration.com Contact: 123 456 789 www.nextgeneration.com @ezraeeman
- 59. email@nextgeneration.com Contact: 123 456 789 www.nextgeneration.com @ezraeeman
- 60. email@nextgeneration.com Contact: 123 456 789 www.nextgeneration.com @ezraeeman
- 61. email@nextgeneration.com Contact: 123 456 789 www.nextgeneration.com @ezraeeman A new way of teaching journalism
- 62. email@nextgeneration.com Contact: 123 456 789 www.nextgeneration.com @ezraeeman
- 63. email@nextgeneration.com Contact: 123 456 789 www.nextgeneration.com @ezraeeman
- 64. email@nextgeneration.com Contact: 123 456 789 www.nextgeneration.com @ezraeeman A framework for newsroom change
- 65. email@nextgeneration.com Contact: 123 456 789 www.nextgeneration.com @ezraeeman
- 66. email@nextgeneration.com Contact: 123 456 789 www.nextgeneration.com @ezraeeman A new way to build a community.
- 67. email@nextgeneration.com Contact: 123 456 789 www.nextgeneration.com
- 68. email@nextgeneration.com Contact: 123 456 789 www.nextgeneration.com One More Thing!
- 69. email@nextgeneration.com Contact: 123 456 789 www.nextgeneration.com journalismtools.io
- 70. email@nextgeneration.com Contact: 123 456 789 www.nextgeneration.com
- 71. email@nextgeneration.com Contact: 123 456 789 www.nextgeneration.com
- 72. email@nextgeneration.com Contact: 123 456 789 www.nextgeneration.com Thank You @ezraeeman @Journalism2ls