Startup vs Big Company Marketing
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What Startup and Big Company Marketers can learn from each other. Originally presented at Slovenia's PODIM conference by Mike Bott.
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Startup vs Big Company Marketing
- 1. W H AT B I G C O M PA N Y & S TA R T U P M A R K E T E R S C A N L E A R N F R O M E A C H O T H E R W O R L D S C O L L I D E : PODIM May 14, 2015 Mike Bott @mcbott
- 2. A B O U T M E @mcbott
- 3. C M O - N O W H E N Y O U M I G H T N O T H A V E T H E R I G H T M A R K E T I N G L E A D E R @mcbott
- 4. C M O - N O Marketing is for the non-tech founders. @mcbott
- 5. C M O - N O Well figure out the branding stuff later. @mcbott
- 6. C M O - N O If we build it, they will come. @mcbott
- 7. C M O - N O Well figure out the marketing stuff later. @mcbott
- 8. C M O - N O Ugh, numbersmath @mcbott
- 9. C M O - N O I need more budget to acquire users. @mcbott
- 10. C M O - N O Lets just adjust what we did last year @mcbott
- 11. C M O - N O Our target audience is women between the ages of 20 and 65. @mcbott
- 12. C M O - N O While we figure things out, lets just outsource marketing. @mcbott
- 13. B I G C O M PA N Y M A R K E T E R S W H A T S TA R T U P S C A N L E A R N F R O M @mcbott
- 14. S T R AT E G I E S V S TA C T I C S They are not the same thing! Write out the plan Building blocks Hold yourself accountable @mcbott
- 16. B R A N D M AT T E R S Guaranteed to make you more resource efficient Objective guide to new employees Make the right decisions more frequently @mcbott
- 17. K N O W Y O U R C O N S U M E R Talk to them a lot! Build profiles Zero in on your prime prospect Build the product for them! Do you know 5 people personally that will buy what youre selling? @mcbott
- 18. S C A L E M AT T E R S Not all channels/vehicles are equal Assess resource input/ outcome ratio Working vs Non-Working $ @mcbott
- 19. PAT H T O P U R C H A S E Your product is not as amazing as you think She has an alternative Interact with the consumer according to where they are on the P2P Understand friction points @mcbott
- 20. 5 T H I N G S W E C A N L E A R N F R O M B I G C O M A R K E T E R S Strategies vs Tactics Brand Matters Know Your Consumer Scale Matters Funnel & P2P @mcbott
- 21. S TA R T U P S W H A T B I G C O M PA N I E S C A N L E A R N F R O M @mcbott
- 22. C R E AT E C O N T E N T Add value first Find someone to share it Produce more content Add more value to your consumer Why do they care, why do they share? @mcbott
- 23. W O R K T H E N U M B E R S Leverage Analytics Platforms Life Time Value User Acquisition Cost Identify Friction Points @mcbott
- 24. E X P L O I T I N E F F I C I E N C I E S Dabble in a number of channels Find the cheap user acquisition opportunities Pour resources in until the market corrects the inefficiency Burn the village down @mcbott
- 25. FA I L E A R LY & O F T E N A/B Test Constantly Optimize Understand and Share Failures Reward creative risk taking Occasionally do things that dont scale @mcbott
- 26. D O I T Y O U R S E L F Iterative marketing cannot be outsourced Own the relationship with your consumer Build internal capability @mcbott
- 27. 5 T H I N G S W E C A N L E A R N F R O M S TA R T U P S Embrace all the numbers Add value first: Content Exploit Inefficiencies Fail Early & Often: A/B Test Your digital presence cant be outsourced @mcbott
- 28. 1 0 WAY S W E C A N A L L B E B E T T E R M A R K E T E R S 1.Embrace the numbers 2.Exploit Inefficiencies 3.Add value first: Content 4.Fail Early & Often 5.Your digital presence cant be outsourced 6.Strategies vs Tactics 7.Brand Matters 8.Know Your Consumer 9.Scale Matters 10.Path to Purchase @mcbott
- 30. M I K E B O T T M I K E @ E - B O T T. C O M @ M C B O T T