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- 1. HOW TO NAIL YOUR PITCH IN 5 MINUTES A quick guide to help you organize your presentation for the final pitch at Startup Weekend By: Nezar Kadhem Tomas Paulauskas
- 2. In todays competitive and fierce funding climate, entrepreneurs must stand out, and pitch their ideas in a convincing & compelling manner. At startup conferences & Angel / VC meetings, all you have is 5 minutes, yes, 5 minutes to step on stage and convince your potential investors, partners, and customers to pick you. Getting this presentation right is crucial as it can lead to financing, buzz, and growth; AND getting it wrong: doesnt.
- 3. YOUR 1ST SEXY LOGO SLIDE On your first slide, you will need nothing but a logo. Plaster your slick & attractive logo that you created during the weekend Introduce yourself.
- 4. PROBLEM STATEMENT Nothing sounds better than starting your pitch with a problem statement. And want your listeners to believe it? Start it off with a story. How big is the problem? Can you relate it to someone who has the pain? How many of people are like this person?
- 5. SOLUTION The Solution is Your Product / Service Right after name it, state your mantra A Mantra is a tagline that summarizes your business in clear and concise framing of 2 sentences, not more. Clearly explain how you alleviate the pain Ensure that the audience clearly understands what you sell, and what is your value proposition to your customer.
- 6. HOW DOES IT WORK? Clearly explain in steps how your product of service works Users Open the app / webpage Users login How do they pick the service? How do they pay? Users use your service And are satisfied. Give examples. Showing off your prototype is extremely useful.
- 7. HOW DO YOU MAKE MONEY? Clearly describe your business model Show the monetary inflow and outflow between your company and relevant stakeholders in exchange for value proposition. Create a diagram that demonstrates the process between you, the customers, and key partners. Example: Groupon.com
- 8. THE FACTS! As convincing as your business might sound to you, its important to recognize that it is still largely untested guesses & hypothesizes that will almost certainly change - Ash Maurya Prove that your customers want you! Go out to the field. Conduct surveys (Quantitative) Interview / Talk to your customers (Qualitative) Talk to your key partners Want to impress? Great to add quotes from people you spoke with I would definitely pay Even better? Tell us how much they said they are willing to pay.
- 9. YOUR MARKET Who is your customer? Specify your target customer persona How big is your market? Give concrete numbers Explain how you got them Who is your competitor? How are you better? Differentiation strategy? Low-cost strategy? Diversification strategy?
- 10. MARKETING What is your market-entry strategy? How are your going to reach your early adopters? What is your customer acquisition plan? Be creative. Most investors dislike ideas that have a high burn rate for marketing Even though your business idea is promising and scalable, you must elaborate on the small steps you will execute to successfully enter the market.
- 11. BUSINESS ECONOMICS Dont confuse the judges with excel tables! Investors are looking for key numbers: What is the initial required investment to start your business? What is your pricing strategy? Can you back it with your customer surveys? When do you forecast to breakeven? How many products / services do you need to sell to breakeven? Show a graph of where / when your Costs (customer acquisition costs) are going to decline. Be ready to explain why. Cash flows are positive
- 12. KILLER SLIDE! Give a reason for us to believe that you are ready to ROCK! End your presentation by mentioning: That you have successfully identified a customer pain point That you have a prototype (landing page) that you created over the weekend. That you found a clear market entry strategy, and that you need (x) amount of money to begin your venture. And of course Thank you!
- 13. WE WISH YOU THE BEST OF LUCK ! If you have any questions Nezar Kadhem nezar@champagnemeplease.com Tomas Paulauskas tomas@champagnemeplease.com
Editor's Notes
- #8: The most significant goal of a startup is finding a scalable and repeatable business model Check out the 10 business models that rocked 2010: http://techcrunch.com/2011/01/07/10-business-models-that-rocked-2010/ The best business models are the clear and concise ones that explain exactly how you will make money. You really dont need text on this slide
- #9: Note: For quantitative surveys to be convincing, you must have a minimum number of 65 completed surveys. www.surveymonkey.com is a great online survey tool.You will start by documenting a set of business model hypotheses, then systematically validate those assumptions against reality and make course-corrections, or pivots, along the way Steve Blank