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  Ryan Junee
    ryan@junee.org
 http://ryanjunee.com
My Background



    Mind            Idea           Execute


            Pitch          Exit



                                  Questions?
My Background



    Mind            Idea           Execute


            Pitch          Exit



                                  Questions?
Startups
Startups
Startups
Startups
Learned
  a Lot
2007: Started Omnisio
Funded by Y Combinator (Winter 2008)
9 months later...
Startups
1 year later...
2010: Quit YouTube, brainstorming (w/ Max Skibinsky)
2011: Founded Inporia
Raised $1.3M from top silicon valley investors
Epic Fails Pivots
Epic Fails Pivots


 12 months
Epic Fails Pivots


 12 months      3 months
Epic Fails Pivots


 12 months      3 months   2 months
Epic Fails Pivots


 12 months      3 months    2 months


                11 months
Epic Fails Pivots


 12 months      3 months    2 months


                11 months
We are still going (currently 200k users)
Mentoring:




Investing:
Mentoring:




Investing:
My Background



    Mind            Idea           Execute


            Pitch          Exit



                                  Questions?
Startups
Startups
Startups
Figure it out as you go...
My Background



    Mind            Idea           Execute


            Pitch          Exit



                                  Questions?
Your Idea:




             credit: Peter Thiel
What is
  your
passion?
Consumer           distribution,
                     distribution,
   Internet          distribution

  Enterprise       Build and manage
   Software          a sales team


Energy, Biotech,       Solve hard
     AI, ...       technical problems
Choose your
co-founder(s) carefully
Accelerator programs

networking       fundraising       mentorship




     http://www.seed-db.com/accelerators
My Background



    Mind            Idea           Execute


            Pitch          Exit



                                  Questions?
FOCUS
Use Surveys to Decide

  ? Google Docs Form + Amazon Mechanical Turk
  ? AYTM.com

                                        Inporia v1.0
Minimize Cycle Time




                 credit: Eric Reis
AARRR!




         credit: Dave McClure
Before Product-Market Fit:
 ? Retention (do they come back?)
 ? Engagement (time/actions on site)
 ? Mobile: reviews/ratings
Talk to customers!
Easiest

           Simple questions: Qualaroo
           ? ¡°What else would you like to see on this page?¡±
           ? ¡°How likely are you to recommend this? (NPS)¡±

           Video testing:
           usertesting.com


           In-person interviews
           ? Craigslist
           ? 45 mins / $20
Most Information
After Product-Market Fit:
 ? Growth in DAU



                        We are not quite
                          there yet!
My Background



    Mind            Idea           Execute


            Pitch          Exit



                                  Questions?
Single
Sentence


Elevator Pitch   30 seconds


¡®Demo Day¡¯       2 minutes


10-slide deck    20 minutes
Elements of a pitch

1. Single Sentence   6. Business Model
2. The Problem       7. Distribution
3. Your Solution     8. ¡®Secret Sauce¡¯
4. Product Demo      9. Team
5. Market Size       10. Milestones
                                   more...
Fundraising in Silicon Valley
  ? Seed Stage: (200K - 2M): Convertible Note
  ? Series A (2M - 5M): Equity
Seed Valuations Going Up




                           Source: Fenwick & West
                                    + my estimate
My Background



    Mind            Idea           Execute


            Pitch          Exit



                                  Questions?
Who would you rather be?




     ¡°Companies are bought, not sold¡±
Acqui-hires in Silicon Valley
             Seed Stage Funding

             Supply of Engineers

             Acqui-hires
? ¡®Soft landing¡¯ for failed startups
? $1M - $2M per engineer
? 2 - 4 years vesting
? Payback investors (sometimes)
My Background



    Mind            Idea           Execute


            Pitch          Exit



                                  Questions?
Questions?
   Ryan Junee
     ryan@junee.org
  http://ryanjunee.com

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