際際滷

際際滷Share a Scribd company logo
From Solution to Value
Bridging the death valley
Startups : Bridging the death valley from solution to value
Generic problem - Digital Deadlock
80%
Yes to
Social
media
85%
Community driven-networked-Social
Media Concepts
4
Connect once with your supplier
The pleasure of your personal
administration
Startups : Bridging the death valley from solution to value
Find a business model designed for
sustainable revenue and viral
adoption
If the business model is not found in
a single-stakeholder model,
Think ecosystem where multiple
stakeholders create network effects
Startups : Bridging the death valley from solution to value
Innovation & Ecosystem
Cooperative mission : engage companies and communities in digital interaction
Innovation & catalyst
Adapt the solution to fit the
business model
Adapt the solution to fit the business model
and not the other way around
Marketing : Brand visibility
Product management :
service improvement
Finance : cost savings &
finance digitisation
Build & Align our organization
designed for value delivery and
low cost
Doccle
Community
Customer
Interaction
Agents
Communica
tion Agents
Managemen
t
IT
Senders
-
Ambassador
Technology
partners 
Social Media designed Network
organisation
Revenue is not relevant. Relevance comes from
the sustainable value we bring into the network.
Our community will only participate when they feel
part of the solution and experience simplicity
Cocreation : lean startup low cost &
guaranteed value delivery
Wisdom of the crowd
 Before the experiment
After the experiment
Our community is the most fantastic
designer and product thinker, impossible
to replace by one expensive hired person
Cosourcing the sales proces
 Impact of the community before Doccle
Cosourcing the sales proces
 Impact of the community with Doccle
Our sales funnel
The road so far.
21
Key figures (launch february 2014):
 477.000 active users
 534.000 clients of members linked
 3,6 Mio  turnover Y1
 40.000 app installs
 Switch from paper to digital + 50%
 I suggest you google
doccle today, because
you will probably doccle
google tomorrow 
Carl Tilkin-Franssens (CIO Acerta)
Startups : Bridging the death valley from solution to value

More Related Content

Startups : Bridging the death valley from solution to value

Editor's Notes

  • #3: I will tell you To find your business model Adapt the solution to fit the business model Build & align your organization
  • #4: Question : Who thinks it is easy to connect with people through social media like facebook, twitter, linkedin Who thinks it is that easy to connect with your personal suppliers to receive all your administrative documents like contracts, loandocuments, invoices, 85% van de mensen zeggen nee tegen de systemen die bedrijven ontwikkelen om hun klanten digitaal te laten werken. 80% van de mensen gebruiken wel sociale media om zichzelf uit te drukken en schrikken er niet voor terug actief dingen te delen. Dit betekent dat de technologie geen probleem is. Het probleem zit hem bij de toegankelijkheid. Daar wil Doccle het verschil maken. Where companies are creating digital solutions on their platform to support their administrative proces Which that people like you and are confronted with an administration that is scattered around multiple platforms Elke organisatie cre谷ert zijn eigen manier van digitalisering. Er wordt weinig rekening gehouden met de klant/gebruiker. Doccle centraliseert het administratieproces en maakt het zo funcamenteel eenvoudiger voor individuen om over te stappen naar het digitaal afhandelen en beheren van documenten.
  • #5: Doccle is really about solving the Digital Deadlock problem We wanted to create a solution where you can allow suppliers to your network, receive your important documents and you can share them with others It is a community and network driven solution
  • #6: Connect with your suppliers once like connecting on linked in. Once you are following your supplier he puts your important documents directly into your digital archive
  • #7: Turn your administration into a very simple, one click mobile and online administration Evernote like labeling gamification
  • #8: We had a major issue in how we would finance the model It is not an option to let the User pay because he thinks suppliers benefit most It is not an option to use a Freemium model : users know where this ends It is not an option to regard the User as the product : privacy is extremely important in the trust model So how do we finance the model :
  • #10: Back to the drawing board : from one stakeholder to two stakeholders We had the invididual user as only stakeholder who was not willing to pay for the product, so we added companies as a stakeholder and created a cooperative model where value is generated for companies as well as for users Ecosystem : If the business model is not found in a single stakeholder model, Think ecosystem where multiple stakeholders attract eachother
  • #11: Story of visa We applied this to doccle We know there are still companies not on doccle were working on it
  • #12: Focus on companies : reduce cost for delivering digital solution to their clients Focus on individuals : simplicity and user experience Push-pull
  • #14: oplossing aanpassen om bedrijven in het netwerk op te nemen : we adding features to create value for companies : For marketing : it creates brand visibility Branding, subbranding For finance : it creates cost savings and finance digitization For productmanagement : it improves the service
  • #16: Build a network organisation in which every stakeholder feels part of the solution and is willing to cocreate
  • #17: We do leanstartup experiment to give the community a voice on how they want to work We started our first experiment with 600 people , our latest experiment was done with 20.000 people We have an activated community of 41000 people
  • #18: It is cheaper to work with the community than to try to hire the best person in town
  • #21: At this moment students are working on Vb taarten
  • #24: Boodschap : project doccle is een samenwerking van heel veel mensen