Sharing of experiences about how Doccle as a startup created an organization with an innovative business model creating sustainable value for its community. The model was created to support viral adoption and the product an organization where built to support the model.
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Startups : Bridging the death valley from solution to value
13. Adapt the solution to fit the business model
and not the other way around
Marketing : Brand visibility
Product management :
service improvement
Finance : cost savings &
finance digitisation
14. Build & Align our organization
designed for value delivery and
low cost
17. Wisdom of the crowd
Before the experiment
After the experiment
Our community is the most fantastic
designer and product thinker, impossible
to replace by one expensive hired person
21. The road so far.
21
Key figures (launch february 2014):
477.000 active users
534.000 clients of members linked
3,6 Mio turnover Y1
40.000 app installs
Switch from paper to digital + 50%
22. I suggest you google
doccle today, because
you will probably doccle
google tomorrow
Carl Tilkin-Franssens (CIO Acerta)
Editor's Notes
#3: I will tell you
To find your business model
Adapt the solution to fit the business model
Build & align your organization
#4: Question :
Who thinks it is easy to connect with people through social media like facebook, twitter, linkedin
Who thinks it is that easy to connect with your personal suppliers to receive all your administrative documents like contracts, loandocuments, invoices,
85% van de mensen zeggen nee tegen de systemen die bedrijven ontwikkelen om hun klanten digitaal te laten werken. 80% van de mensen gebruiken wel sociale media om zichzelf uit te drukken en schrikken er niet voor terug actief dingen te delen. Dit betekent dat de technologie geen probleem is. Het probleem zit hem bij de toegankelijkheid. Daar wil Doccle het verschil maken.
Where companies are creating digital solutions on their platform to support their administrative proces
Which that people like you and are confronted with an administration that is scattered around multiple platforms
Elke organisatie cre谷ert zijn eigen manier van digitalisering. Er wordt weinig rekening gehouden met de klant/gebruiker. Doccle centraliseert het administratieproces en maakt het zo funcamenteel eenvoudiger voor individuen om over te stappen naar het digitaal afhandelen en beheren van documenten.
#5: Doccle is really about solving the Digital Deadlock problem
We wanted to create a solution where you can allow suppliers to your network, receive your important documents and you can share them with others
It is a community and network driven solution
#6: Connect with your suppliers once like connecting on linked in.
Once you are following your supplier he puts your important documents directly into your digital archive
#7: Turn your administration into a very simple, one click mobile and online administration
Evernote like labeling
gamification
#8: We had a major issue in how we would finance the model
It is not an option to let the User pay because he thinks suppliers benefit most
It is not an option to use a Freemium model : users know where this ends
It is not an option to regard the User as the product : privacy is extremely important in the trust model
So how do we finance the model :
#10: Back to the drawing board : from one stakeholder to two stakeholders
We had the invididual user as only stakeholder who was not willing to pay for the product, so we added companies as a stakeholder and created a cooperative model where value is generated for companies as well as for users
Ecosystem : If the business model is not found in a single stakeholder model, Think ecosystem where multiple stakeholders attract eachother
#11: Story of visa
We applied this to doccle
We know there are still companies not on doccle were working on it
#12: Focus on companies : reduce cost for delivering digital solution to their clients
Focus on individuals : simplicity and user experience
Push-pull
#14: oplossing aanpassen om bedrijven in het netwerk op te nemen : we adding features to create value for companies :
For marketing : it creates brand visibility Branding, subbranding
For finance : it creates cost savings and finance digitization
For productmanagement : it improves the service
#16: Build a network organisation in which every stakeholder feels part of the solution and is willing to cocreate
#17: We do leanstartup experiment to give the community a voice on how they want to work
We started our first experiment with 600 people , our latest experiment was done with 20.000 people
We have an activated community of 41000 people
#18: It is cheaper to work with the community than to try to hire the best person in town
#21: At this moment students are working on Vb taarten
#24: Boodschap : project doccle is een samenwerking van heel veel mensen