This document proposes a new multimedia platform and television channel called StartUp.TV that will focus on science, technology, IT, programming, startups, and innovations. It will provide news, programs, workshops, films and cartoons about these topics to appeal to scientists, programmers, students, children and others interested in science and new technologies. The goal is to reach 100,000 viewers in 2014, 1,000,000 in 2015, and 5,000,000 in 2016, starting in cities like Novosibirsk, Kazan and Skolkovo. It will be managed by a team of journalists, editors and project managers experienced in media and technology parks.
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Startuptv
2. *
*New multimedia platform (online and
television) for IT-specialists, scientists,
programmers, technoparks, universities and
startups for communicating, PR and providing
the ideas of new scientific economy
*New media (TV, site) about technoparks, IT,
science for children and adults, for everybody,
who likes science and tired from news about
crimes and violence.
*New Russian TV-channel with international
overclocking capability
3. *
*Scientific and IT-news and TV-programs
*TV-workshops about startups and IT-products
*Films and cartoons about science and scientists
*Interviews with managers of technoparks,
universities, IT-companies
*Contemporary music and art
4. *
*The target market of the project is the sum of the target
audience and targeted partners of the TV channel.
*Audience: scientists, programmers, staff of start-UPS, young
people, adolescents, children, and all people interested in
science and new technologies. Partners: technoparks in Russia
and abroad, state corporations, scientific production,
universities, research institutes).
5. *
Today the Russian television has political, gender,
religion character, but there is no specific
science, startup and IT-TV. On the other hand,
there is a large community of people, which are
interested in this content and PR-resource.
Except this, the new generation (children,
teenagers) is need in new good media about
science and new technology, without news about
crimes and violence
6. *
The new interesting channel about new products
in new sphere - IT, nanotechnologies, science,
technoparks. These areas are on the foreground
of the economy of Russia and other countries,
but informing about them today is done through
non-proprietary and incompetent media.
StartUp.TV is going to be a channel with good
creative personal and professional supervisors
from IT-sphere.