This document proposes a new multimedia platform and television channel called StartUp.TV that will focus on science, technology, IT, programming, startups, and innovations. It will provide news, programs, workshops, films and cartoons about these topics to appeal to scientists, programmers, students, children and others interested in science and new technologies. The goal is to reach 100,000 viewers in 2014, 1,000,000 in 2015, and 5,000,000 in 2016, starting in cities like Novosibirsk, Kazan and Skolkovo. It will be managed by a team of journalists, editors and project managers experienced in media and technology parks.