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State of the Net
September 2011
www.amas.ie
www.amas.ie
State of the Net issue 22, Autumn 2011
Published by online consultancy AMAS,
www.amas.ie in association with the Irish
Internet Association (www.iia.ie)
www.amas.ie
Contents
1. Where are you on planet Google?
2. Broadband
3. Internet use
4. Privacy online
5. Localisation
6. Online cookies
7. Email
8. Online deals
9. AMAS: what we do
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Planet Google
Sources:
1 IAB Ireland/PwC Adspend study 2010
2 Ipsos MRBI study of SMEs, November 2010
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Broadband
Source: OECD, Communications Outlook 2011
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Internet use
Source: European Commission,
Digital Agenda for Europe, June
2011
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Privacy online
Source: Eurobarometer, June 2011
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Localisation  user language preference online
Source: Flash Eurobarometer, User Language Preferences Online,
May 2011. (Data January 2011)
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Online cookies
Source: AMAS survey, August 2011
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Email
Source: Newsweaver and Marketing Institute of Ireland,
Email Marketing Insight 2011
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Online deals
Source: Sift.ie
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AMAS: what we do
AMAS is an internet consultancy with a simple goal  help our clients to exploit the
internet. Large corporates, government bodies and, increasingly, high potential
businesses retain us to develop and help implement internet strategies.
We cut through the clutter and the complexity to allow our clients to capitalise on
the unlimited opportunities offered by the internet.
Services:
 Strategy
 Research
 User experience
 Content
 Training
 Marketing
 Project management
Contact Aileen OToole, Managing Director on +353 1 6610499 or info@amas.ie
Follow us:
For digital research and insights, follow AMAS on Twitter@AMASinternet

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