This document analyzes industries along the SR 429 corridor to identify economic clusters. It finds the largest number of firms are in building and real estate, while nursery and floriculture appears the most mature cluster. Tourism support and health care show solid industry agglomerations. Emerging clusters with potential include information technology and metallurgy. The document recommends further study of industry linkages to develop an economic strategy for the corridor.
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State Road 429 Cluster Study
1. Luis Nieves-Ruiz, AICP
Principal Planner
Orange County Planning Division
September 14, 2011
4. SR 429 Group
Partnership between
Orange County,
Apopka, Ocoee, and
Winter Garden
Use the expansion of
SR 429 as a catalyst
to create economic
development
opportunities in the
area
5. Achievements/Projects
Jurisdictions assets presentations
Established contact with University of Florida for
assistance with economic impact projects
EDA Grant Application
Economic Cluster Study
7. Economic Structure Analysis
There are two types of businesses:
Basic Industries (export)
Drive economic growth
High multiplier effect
Link between local companies
Non-Basic Industries (local consumption)
Regional economies specialize in products and
services they are most competitive
8. Location Quotient
Regional employment
Ratio between the LQ < 1 proportion is less
local economy and than national
reference economy proportion
Measures regional
economic LQ = 1 Regional employment
specialization proportion is same as
Easy to understand national proportion
Regional employment
LQ > 1 proportion is greater
than national
proportion
9. LQ Assumptions
A high location quotient implies economic
competitiveness
The excess capacity in a particular industry translates
into export potential
Not meant to put a value on specific industries
Should not discourage economic diversification
efforts
10. Economic Data Structure
NAICS Industry Natural Resources and Mining
classification 11 Agriculture, Forestry, Fishing
system & Hunting
20 industrial 114 Fishing, Hunting, and
sectors Trapping
6-digit level of 1141 Fishing
complexity 114111 Finfish Fishing
11. Highest Location Quotients in Orange County
NAICS Code Industry and Description Location Quotient
713110 Amusement and Theme Parks 60.12
711190 Other Performing Arts Companies 14.48
561590 Other Travel Arrangement Services 13.04
561520 Tour Operators 8.42
111310 Orange Groves 8.19
561920 Convention and Trade Show Organizers 7.58
33331 Commercial and Service Industry Machinery 6.42
485510 Charter Bus Industry 5.93
448320 Luggage and Leather Goods Stores 5.68
238192 Other Nonresidential Exterior Contractors 5.59
721110 Hotels and Motels, Except Casino Hotels 5.30
485999 All Other Ground Passenger Transportation 5.07
Source: BLS Location Quotient Calculator (2009 employment data)
12. Economic Geography
Leisure and Hospitality agglomerations
Firms often agglomerate
within an area to increase
competitiveness
These agglomerations are
often called clusters
Not every agglomeration is a
cluster
A cluster is comprised of
interrelated exporting firms,
as well as a network of
materials and services Red = Main Establishments Purple= Supporting Industries
suppliers
13. State Road 429 Industry Study
State Road 429 Initiative
Economic Structure Analysis
Cluster Study
14. Definition of Study Area
SR 429 interchanges were used
as central points to define study
area
Created 3 mile buffers from
most of the interchanges
Buffers were combined to create
one polygon
Study area also includes 2
additional buffers north of the
last interchange
15. Technology and Data Sources
ArcGIS Software
Produce buffers
Query Establishments
by Location and Type
InfoUSA Data Layer
BLS Location Quotient
Calculator
Google searches
16. Preliminary Study Findings
Total of 3,990 businesses
within the study area
Comprised of 471 industry
classifications
Over 60 percent of all
establishments have less
than 5 employees
Most businesses are non-
basic industries
17. Number of Establishments by Industry
NAICS Industry Number of
Code Description Establishments
722110 Full-Service Restaurants 193
813110 Religious Organizations 160
621111 Offices Of Physicians Except Mental Health 105
236115 New Single Family General Contractors 103
531210 Offices Of Real Estate Agents & Brokers 94
444220 Nursery Garden & Farm Supply Stores 77
424930 Nursery & Florist Merchant Whls 73
812112 Beauty Salons 68
561730 Landscaping Svcs 64
524210 Insurance Agencies & Brokerages 59
Source: INFOUSA, 2010
18. Industry Agglomeration Characteristics
There are six significant industry agglomerations
High location quotients (LQ)
High number of establishments
- Unrelated establishments were taken off the list
Relative proximity between establishments
Presence of supporting firms such as suppliers and
other related industries
19. Building and Real Estate
NAICS #
Industry Description LQ
Code Firms
New Single-Family General
236115 99 0.5
Contractors
Offices Of Real Estate Agents &
531210 92 2.53
Brokers
236220 Commercial Building Construction 41 0.7
238220 Plumbing & Hvac Contractors 39 0.83
238320 Paint & Wall Covering Contractors 29 0.94
444190 Other Building Material Dealers 28 0.59
238910 Site Preparation Contractors 22 0.58
238210 Electrical Contractors 22 0.85
236118 Residential Remodelers 21 0.5
21. Tourism Support and Entertainment
NAICS #
Code Industry Description Firms LQ
Motion Picture & Video
512110 11 0.61
Production
Independent Artists,
711510 10 1.4
Writers & Performers
561520 Tour Operators 7 8.42
Other Performing Arts
711190 5 14.48
Companies
485510 Charter Bus Industry 2 5.93
Automatic Environmental
334512 1 0.63
Control Manufacturing
22. Information Technology
NAICS #
Code Industry Description Firms LQ
518210 Data Processing & Related Services 9 1.78
541512 Computer Systems Design Services 9 0.8
Custom Computer Programming
541511 8 0.93
Services
443120 Computer & Software Stores 5 0.87
Process & Logistics Consulting
541614 2 0.67
Services
541330 Engineering Services 1 1.34
23. Health Care
NAICS #
Code Industry Description Firms LQ
Offices Of Physicians Except
621111 104 0.95
Mental Health
621210 Offices Of Dentists 36 0.54
621310 Offices Of Chiropractors 21 0.83
Offices Of Misc Health
621399 12 1.62
Practitioners
621340 Offices Of Specialty Therapists 12 0.71
Freestanding Emergency Medical
621493 10 1.36
Centers
Miscellaneous Ambulatory
621999 9 ND
Health Care Services
423450 Medical Equip Merchant Whls 7 0.91
621511 Medical Laboratories 6 0.99
24. Metallurgy and Die Tools
NAICS #
Code Industry Description Firms LQ
332212 Hand & Edge Tool Manufacturing 6 ND
423510 Metal Merchant Wholesalers 4 0.47
Industrial Supplies Merchant
423840 4 0.28
Wholesalers
Fabricated Structural Metal
332312 3 0.44
Manufacturing
311421 Fruit & Vegetable Canning 2 ND
332710 Machine Shops 2 ND
Metal Coating & Non-Precious
332812 2 0.03
Engraving
Prefabricated Metal Buildings &
332311 1 0.62
Components
332322 Sheet Metal Work Manufacturing 1 0.48
25. Conclusions
Largest Number of Firms - Building and Real Estate
Most Mature - Nursery and Floriculture
Solid Agglomerations - Tourism Support and Health Care
Promising Agglomerations - IT and Metallurgy
Industry linkages need further study to devise an
economic strategy for the SR 429 Corridor
26. For more information, check the Planning Divisions
Economic Outlook publications or contact Luis Nieves-
Ruiz at Luis.Nieves-Ruiz@ocfl.net