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State Traditions Audit

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Peyton Clark

State Traditions is a company that creates state and country-inspired apparel and accessories. Founded in 2007 and based in Birmingham, Alabama, State Traditions has found most of its success selling to colleges and over 300 stores nationwide. While competing against similar brands, State Traditions differentiates itself by offering state-inspired designs that build customer loyalty. Currently, the company focuses on social media marketing through Instagram, Twitter, Facebook and Snapchat to promote sales and build relationships with customers. Moving forward, State Traditions plans to continue its strong social media presence and personal marketing to further its success.

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State Traditions Alex Avery, Donnie Biggler, Peyton Clark, Daniel Morris
Overview of State Traditions State Traditions (ST) creates state and country-inspired apparel and accessories. ST was founded 2007 and has always been based out of Birmingham, Alabama.
Current Customers ST has had their most success with the college demographic, as well as stores buying their products. As of now, ST sells to over 300 stores around the nation, but they also sell heavily to individual online shoppers
Competitors STs biggest competition is the other popular Southern Marsh Southern Tide Vineyard Vines STs best asset is that they offer something more to customers that the competition cant. The state-inspired aspect creates a new sense of loyalty for customers. ST has the ability to expand into other markets other than apparel, such as furniture, if they promote the state-inspired factor
Current Marketing Activities ST has a strong social media presence, but focuses mostly on Instagram, Twitter, and Facebook They use these mostly to let the public about sales and promotions ST also utilizes Snapchat as a medium to let their Snapchat friends know about special sales centered specifically around Snapchat All of ST employees also have Linkedin profiles that they update regularly
State Traditions Audit
Marketing Plan Analysis We believe that State Traditions does a great job of keeping a strong social media presence They make a strong point of establishing relationships and letting the public know about anything going on within the company
Future Suggestions The best thing for ST to do is to continue on their strong social media presence, but also work on furthering their personal marketing. A quote from STs social media coordinator: We feel like one of the most beneficial things towards our success has been the way we handle our social media. We have cultivated relationships, which therefor promotes sales. Going forward we hope to continue this success.
Cost Google: $350,000 Three website lockouts: $7,500 Eight website searches by keyword targeting: $128,000 The left over money ($15,000) will go towards various events to engage with the public and continue to get STs name buzzing around.

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State Traditions Audit

  • 1. State Traditions Alex Avery, Donnie Biggler, Peyton Clark, Daniel Morris
  • 2. Overview of State Traditions State Traditions (ST) creates state and country-inspired apparel and accessories. ST was founded 2007 and has always been based out of Birmingham, Alabama.
  • 3. Current Customers ST has had their most success with the college demographic, as well as stores buying their products. As of now, ST sells to over 300 stores around the nation, but they also sell heavily to individual online shoppers
  • 4. Competitors STs biggest competition is the other popular Southern Marsh Southern Tide Vineyard Vines STs best asset is that they offer something more to customers that the competition cant. The state-inspired aspect creates a new sense of loyalty for customers. ST has the ability to expand into other markets other than apparel, such as furniture, if they promote the state-inspired factor
  • 5. Current Marketing Activities ST has a strong social media presence, but focuses mostly on Instagram, Twitter, and Facebook They use these mostly to let the public about sales and promotions ST also utilizes Snapchat as a medium to let their Snapchat friends know about special sales centered specifically around Snapchat All of ST employees also have Linkedin profiles that they update regularly
  • 7. Marketing Plan Analysis We believe that State Traditions does a great job of keeping a strong social media presence They make a strong point of establishing relationships and letting the public know about anything going on within the company
  • 8. Future Suggestions The best thing for ST to do is to continue on their strong social media presence, but also work on furthering their personal marketing. A quote from STs social media coordinator: We feel like one of the most beneficial things towards our success has been the way we handle our social media. We have cultivated relationships, which therefor promotes sales. Going forward we hope to continue this success.
  • 9. Cost Google: $350,000 Three website lockouts: $7,500 Eight website searches by keyword targeting: $128,000 The left over money ($15,000) will go towards various events to engage with the public and continue to get STs name buzzing around.