Staying ahead of the curve (Digital Corporate Communications)
Download as PPTX, PDF
2 likes882 views
Presentation from Webranking event in Madrid January 15, 2015 on the topic of trends and how to stay ahead of the curve of change in corporate communications.
Staying ahead of the curve (Digital Corporate Communications)
- 1. Staying ahead of the curve Staffan Lindgren, Managing Partner Madrid Januari 15, 2015
- 2. A general direction in which something is developing or changing A TREND IS Definition of trend in Oxford dictionairy
- 3. T
- 4. Understand the landscape Research Big data Explore Try and fail Stop doing things Shifts & movements preceeds trends
- 5. Where do we want to go?
- 8. Our world
- 9. Our world is digital
- 10. Budgets for marketing and communication have increased since 2007
- 11. happensShift
- 12. from media purchase to more resources for content production, distribution and engagement budgetShift
- 13. IF OUR WORLD IS DIGITAL How would you change your communication activities tomorrow?
- 14. Content becomes interactive CHANGING HOW WE COMMUNICATE
- 15. Interactivity and engagement Interaction integrated into the story Navigation and content works together to enhance the user experience New York Times Interactive Storytellinghttp://www.nytimes.com/newsgraphics/2013/12/30/year-in-interactive-storytelling/
- 16. Interactivity and engagement Interaction integrated into the story Navigation and content works together to enhance the user experience Content creation and planning requires storyboard development as well as new skills working together http://www.nytimes.com/newsgraphics/2013/12/30/year-in-interactive-storytelling/
- 18. How is your content looking?
- 20. Stop doing things because you always have Dare to fail use prototypes to test and to ensure success Invest in new skills and resources
- 21. Reality check
- 22. How far behind are we?
- 23. 74 % of sites do not work on mobile or tablets
- 24. 74 % of sites do not work on mobile or tablets 40 % mobile traffic
- 25. 86 % does not provide full documentation from AGM
- 26. 86 % does not provide full documentation from AGM 84 %Full AGM information is important part of corp governance
- 27. 95 % does not provide information about who their competitors are or which industry they belong to
- 28. 95 % does not provide information about who their competitors are or which industry they belong to 95 %Expect to find the information on the corporate site
- 29. 24 % have search engines that simply do not work
- 30. 24 % have search engines that simply do not workYou are joking, right?
- 31. Time to get moving!
- 32. Time to get moving!Mind the gap
- 33. Time to get moving!Mind the gap Mend the gap