The Power of Email
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The Stearns County Sheriff's Office increased citizen engagement and crime tip submissions by 533% through improved communication strategies, particularly using email. By making it easier for the public to submit tips and increasing the visibility of their messages, the office saw a significant rise in community awareness and participation in crime prevention efforts. Results indicated that messages with personal officer names had much higher engagement rates compared to other topics.
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The Power of Email
- 1. HOW THE STEARNS COUNTY SHERIFFS OFFICE ENGAGED CITIZENS TO SUBMIT TIPS AND DETER CRIMEINCREASE CRIME TIP SUBMISSIONS FROM THE PUBLIC.1INCREASE # OF CITIZENS RECEIVING & ENGAGING WITH INFORMATION FROM THE SHERIFFS OFFICE.2OBJECTIVESStearns County Sheriffs Office sought to communicate, educate, and receive information back from the community to reduce crime and increase quality of life in the county. RESULTSBEFOREAFTER957Email was the easiest and most popular way to submit tips. CLICK BELOW TO SUBMIT A TIP VIA: TIP SUBMISSIONS Using GovDelivery, Stearns County greatly increased the total number of tips submitted by 533%.* Residents downloaded 143% more crime prevention and awareness documents than in the previous year. Sheriffs Office Messages with an Officer's name in the subject line will have over 175% higher average "total clicks rate" and over 200% average "open-to-click rate." 143% MORE6PER MONTH(AVERAGE) 95PER MONTH(AVERAGE) SHERIFFS OFFICEMESSAGE FROMVSOTHER TOP 10SUBSCRIPTION TOPICSCOMMUNITY RESPONSEResidents are twice as likely to open a message from the Sheriffs Office than the other top ten Stearns County subscription topics. Sheriffs Office Messages about crime events have over 25% higher average "total open rate." When combining all crime tips submitted via Phone, Email or Online, Stearns Countys Sheriffs Office saw aCONCLUSIONin crime tips submitted from the previous year. * GROWTHgovdelivery.comMY EMAILThe easier it is for the public to engage with the Sheriffs Office, the more often they will take action, change their behaviors and increase their awareness around crime prevention. 59%EMAIL 息 2014 GOVDELIVERY 23%CRIME STOPPERS16%PHONESOCIAL MEDIASource: Stearns County Sheriffs OfficeSource: TipSoft Account of Tri County Crime Stoppers of Minnesota, Inc. For more information on how your law enforcement organization can increase citizen engagement and promote safer communities, contact us at *Total Tips does not account for tips submitted directly to detectives or submitted via phone to a source that was not tracked. FROM: TO: STEARNS COUNTY SHERIFFMESUBJECT:Officer Jones regarding theftsFROM: TO: STEARNS COUNTY SHERIFFMESUBJECT:Officer Jones regarding theftsSHERIFFS OFFICESTEARNS COUNTYSHERIFFS OFFICESTEARNS COUNTYCLICK BELOW TO SUBMIT A TIP VIAPlease remember to lock your doors and windows, especially at night. And report any suspicious activity in your neighborhood. There have been a number of thefts near you recently. Always: Keep lights onClose garage doorsBring in valuables at nightRECENT THEFTS2% TACTICSWith the help of GovDelivery, Stearns County identified several key strategies for reaching their goals. OUTLINING THE STRATEGYOutreach by Leveraging EmailEXPANDAudience through OverlayENLARGEMetrics and Weave in Lessons LearnedANALYZEVisibility and Improve User ExperienceINCREASECitizens with Action Oriented Mobile Friendly TemplateEMPOWERStearns County partnered with GovDelivery to design email templates for the Sheriff's Office regular public updates that enabled the public to submit tips right from the email. STREAMLINING THE PROCESSSTEARNS COUNTYSHERIFF STATE OF MINNESOTASTEARNS COUNTYSHERIFFS OFFICE