STEM Dream Workshop

May 16, 2014Download as ppt, pdf

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STEM Dream is a hands-on 3D technology workshop for middle school students that aims to reignite interest in STEM fields. It offers services like 3D modeling, printing, designing video games, and bilingual programs. While many students lack STEM interest, STEM Dream hopes to provide engaging activities to nurture early learning. It plans to target over 180,000 middle schoolers in New York City through marketing and expects to reach 13% of the market in its first five years.

STEM Dream
A hand-on 3D
technology focused
workshop for students
from 6-8 grade

2
Mission Statement
 STEM Dream’s mission is to bring the
excitement of learning and exploring
science, technology, engineering and
math back to students via 3D
technology related activities

3
The Challenges
 73% of students lack an interest in science,
technology, engineering and
math(Microsoft Survey in 2013)
 85% of students who like STEM seldom get
hands-on activities that match their
interests from their schools
 The need for nurturing early STEM learning

4
The Solution
Welcome to STEM Dream
It have never been so easy to pursuit an STEM
dream

5
STEM Dream’s Service
 3D modeling objects
& characters
 3D printing
prototypes
 Website access
3D designing video
games
Bilingual programs

Market Size
 Target market:182,243 middle school
students and their parents in New York City
 Potential market: program coordinators in
473 middle schools in New York City
 Total market size:182,243+473=182,716,
we estimate to reach 13% of them
 Reach: social media, word of mouth,
guerilla marketing, community events

Business Model
Unit-Based
Monthly, quarterly and yearly premium
workshop membership
Advertisement-Based
Advertising for organizational sponsors
Transaction Fee
Affiliated programs or events

Financial Projection
STTEM Dream Year 1 Year 2 Year 3 Year 4 Year 5
Membership 15,600 54,673 109,346 164,019 236,916
Sponsorship - 2,500 5,000 7,500 10,000
Affiliate Marketing - - 1,000 2,000 4,000
Total Revenue 15,600 57,173 115,346 173,519 250,916
Expense
Rent & Space 10,400 24,000 24,000 48,000 48,000
Tutor &
Programmer Salary
62,480 62,480 62,480 74,960 74,960
Advertisement
fees
9,200 9,500 10,000 10,500 11,000
Equipment 2,500 5,000 10,000 12,000 12,000
Supplies 1,000 2,000 4,000 5,000 5,000
Total Expense 85,580 102,980 110,480 100,460 100,960
Profit/(Loss) Before
Tax
(69,980) (45,807) 4,866 23,059 99,956

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STEM Dream Workshop

1. STEM Dream A hand-on 3D technology focused workshop for students from 6-8 grade

2. 2 Mission Statement  STEM Dream’s mission is to bring the excitement of learning and exploring science, technology, engineering and math back to students via 3D technology related activities

3. 3 The Challenges  73% of students lack an interest in science, technology, engineering and math(Microsoft Survey in 2013)  85% of students who like STEM seldom get hands-on activities that match their interests from their schools  The need for nurturing early STEM learning

4. 4 The Solution Welcome to STEM Dream It have never been so easy to pursuit an STEM dream

5. 5 STEM Dream’s Service  3D modeling objects & characters  3D printing prototypes  Website access 3D designing video games Bilingual programs

6. Market Size  Target market:182,243 middle school students and their parents in New York City  Potential market: program coordinators in 473 middle schools in New York City  Total market size:182,243+473=182,716, we estimate to reach 13% of them  Reach: social media, word of mouth, guerilla marketing, community events

7. Business Model Unit-Based Monthly, quarterly and yearly premium workshop membership Advertisement-Based Advertising for organizational sponsors Transaction Fee Affiliated programs or events

8. Financial Projection STTEM Dream Year 1 Year 2 Year 3 Year 4 Year 5 Membership 15,600 54,673 109,346 164,019 236,916 Sponsorship - 2,500 5,000 7,500 10,000 Affiliate Marketing - - 1,000 2,000 4,000 Total Revenue 15,600 57,173 115,346 173,519 250,916 Expense Rent & Space 10,400 24,000 24,000 48,000 48,000 Tutor & Programmer Salary 62,480 62,480 62,480 74,960 74,960 Advertisement fees 9,200 9,500 10,000 10,500 11,000 Equipment 2,500 5,000 10,000 12,000 12,000 Supplies 1,000 2,000 4,000 5,000 5,000 Total Expense 85,580 102,980 110,480 100,460 100,960 Profit/(Loss) Before Tax (69,980) (45,807) 4,866 23,059 99,956

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STEM Dream Workshop

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