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Stephanie Brant
- 1. PERSONAL BRAND EXPLORATION Stephanie Brant Project & Portfolio I: Week 3 January 26, 2020
- 2. Growing up as an only child, Stephanie found ways to keep herself entertained. She always 鍖nd photography fascinating, taking pictures of everything in front of her. She also learned to socialize and be friendly with everyone because she had no siblings to bicker with. She was always determined and hard-working all throughout school and into her career. Shes utilized her past of hard work, customer service, photography, and determination to get to the career she is at today. IDENTITY
- 3. PROFESSION Potential Job Titles: Photographer Social Media Coordinator Advertising Manager Entertainment Archetype - producing brand stories that capture real life moments of fans enjoying their life. Adding elements that will make people smile and feel playful. Digital Marketing for Entertainment
- 4. DEMOGRAPHICS: 80% Female, 25-45 years old, Career Driven. Educated, Located in West Coast America PSYCHOGRAPHICS: Enjoys interacting with people, going and exploring, and doing activities that keep them young and active. IDEAL AUDIENCE MEMBERS: Jocelyn Hernandez, HR Coordinator (LA Kings), Patrick Donahue, Senior Director, Digital & Creative (LA Kings), Joanne Kwon, Talent Acquisition (Disney) Recruiters & Hiring Managers at NHL, WeddingWire, and Disney TARGET AUDIENCE
- 5. a299 GOALS Short Term: (Immediately After Graduation, 2020) Land an entry-level marketing position at NHL. I will start connecting with individuals on LinkedIn with relevant content to the NHL from my twitter and instagram page. Mid Term: (2025) Lead a successful digital marketing campaign aimed at expanding ticket sales, speci鍖cally for the Los Angeles Kings. Expand up to 40% of ticket sales directly through the Los Angeles Kings franchise. Long Term: (2040) Establish my own photography company to create my own marketing campaign. Work to making a pro鍖t and creating my own brand image.
- 6. SKILLS ANALYSIS Notable Skills & Current Pro鍖ciencies: Notable Skills REQUIRED in TRADE & Current Pro鍖ciencies: Social Media Marketing 50% Photoshop 80% Customer & Personal Skill 90% Speaking 80% SOFTHARD Graphic/Photo Imaging Software 60% Web Creation 40% Service Orientation 90% Speaking 80% SOFTHARD
- 7. I promise to capture meaningful moments to help promote sales or brand awareness. PROMISE
- 8. CREDENTIALS Work Experience: 10 years retail & customer service 5 years of portrait photography 5 years of technology troubleshooting Education: Digital Marketing, B.S. Full Sail University Leadership Roles: Scheduling and Management at Apple. Running my own photography business.
- 9. COMPETITION Melia Anguiano Industry Experience: ~2 years of Marketing Experience Education: Communication and Media Studies - B.S. Noteworthy Experience: Mac Technician - Worked for Apple for over 9 years. Marketing - Working as a Digital Marketer after an internship role. Skills and Pro鍖ciencies: Customer Service - 4 endorsements Technical Support - 2 endorsements Troubleshooting - 2 endorsements Fullie Salen Overall Online Presence: 200+ connections, banner image customized, polished headshot, detailed pro鍖le summaries. Grade: Good, 70 out of 100 Industry Experience: 2 year social media marketing for cattle feed retail store Education: Current student enrolled in Sports Marketing & Media, B.S. at Full Sail University Leadership Experience: U.S. Marine Corps, multiple leadership roles Skills and Pro鍖ciencies: Social Media Marketing - 87 endorsements Adobe Creative Suite - 65 endorsements Public Speaking - 60 endorsements Overall Online Presence: 500+ connections, banner image customized, professional headshot, detailed summaries throughout pro鍖le with two content pieces, no articles published, sporadically active on personal social media accounts, URL customized Grade: Average, 58 out of 100
- 10. BRAND POSITION Bringing back genuine human connections and capturing those special once in a life moments. STEPHANIE BRANT
- 11. NETWORKING & MARKETING Industry Events & Organizations 2020 Social Fresh November 5-6 | Downtown Orlando, FL 2020 Social Media Strategies Summit February 5-6 | San Francisco, CA Digital Summit March 31 - April 2| Los Angeles, CA Digital Marketing Primary Content: est. a blog that demonstrates my photography skills and my speaking abilities. Primary Tools: Instagram to share and market out my photography abilities. Website: Full Sail digital portfolio site to showcase school work; use blog to showcase photography knowledge and embed instagram feed.
- 12. PROFESSIONAL DEVELOPMENT Mentor Seeking senior-level marketing pro with at least 25 yrs of experience in photography industry; strong driven woman. Formal Education Digital Market, B.S. by expected graduation date in 2021 Technical Skills Go through essential SEO, Photoshop, and Word Press trainings to get Certi鍖ed through LinkedIn Learning. Soft Skills Customer Service Surveys/Yelp Reviews: Written reviews about my customer service skills
- 13. Stephanie Brant Sports have been around for ages, but the franchise goes as strong as the team does during the season. Ticket sales will drop when the team is not doing so great. However, if fans feel engaged in other ways, even if their team is not doing great, they will still want to go to games and root for their team. I have managed social media sites to get more engagement for my own brand, and I can do the same for you.
- 14. REFERENCES ONETOnLine.org. (2020). Summary Report for: 27-4021.00 - Photographers. Retrieved January 24, 2020, from https:// www.onetonline.org/link/summary/27-4021.00 ONETOnLine.org. (2020). Summary Report for: 11-2011.00 - Advertising and Promotions Managers. Retrieved January 24, 2020, from https://www.onetonline.org/link/summary/ 11-2011.00 LinkedIn.com, (2020). Jocelyn Hernandez. Retrieved January 27, 2020, from https://www.linkedin.com/in/ jocelynhernandezx95/ LinkedIn.com. (2020). Patrick Donahue. Retrieved January 27, 2020 from https://www.linkedin.com/in/patdonahuejr/ LinkedIn.com. (2020) Joanne Kwon. Retrieved January 27, 2020 from https://www.linkedin.com/in/joannekwon/ LinkedIn.com (2020). Melia Anguiano. Retrieved January 27, 2020 from https://www.linkedin.com/in/meliaanguiano/ socialfresh.com (2020) Social Fresh. Retrieved January 27, 2020 from http://conference.socialfresh.com socialmediastrategiessummit.com (2020) Social Media Strategies Summit. Retrieved January 27, 2o20. digitalsummit.com (2020) Digital Summit. Retrieved January 27, 2020 from https://losangeles.digitalsummit.com