Stereotyping Women
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The document discusses several common stereotypes of women throughout history, from being objectified for their sexuality to being expected to serve their husbands and families. During industrialization, women were allowed to work but not vote. While more women entered the workforce during World Wars I and II, many were told to return to domestic roles when men wanted their jobs back. Popular culture in the 1950s portrayed women as perfectly dressed homemakers focused on serving their families. The document also examines ongoing sexual objectification and stereotyping of women in advertising and media.
Stereotyping Women
- 4. 4 Women have been objectified for sexual appeal while man have been valued for intelligence During the industrial revolution women were allowed to work but not vote
- 5. Woman Stereotypes 5 Women Fight for the Right to Vote
- 6. 6 During both World Wars women went to work However, when the men wanted their jobs back , women were told to get back to the kitchen
- 7. 7 The 50s showed perfectly dressed women in love with their kitchens
- 8. 8 And of course she was there to serve her man
- 9. 9 Perfect Mom Stereotype Understanding, Always home Perfectly dressed At beck and call of husband and kids June Cleaver in Leave it to Beaver
- 10. 10 There to please her man The Sex Kitten Stereotype
- 13. Corporate Climber Stereotype Backstabbing Get ahead at any cost
- 14. 14 Women as seen in Advertising Often we only see body parts
- 15. We see some positive portrayals Dove campaigns However dont forget as nice as these campaigns are, the same company owns Axe
- 16. Vanity Fair 2012 Women in Television Magazine Spread Imagine a feature on a boom in mens shows shot like this?.
- 17. WPP car ad for Ford 2012 employees fired for the proposed ad
- 18. 18 Selling clothes or sex?