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Steven.Coyle Resume

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Steven Coyle is a public relations professional based in Birmingham, AL with experience in digital media, crisis communications, and strategic planning. He has worked with organizations like the Girl Scouts and Alzheimer's of Central Alabama developing social media and awareness campaigns. Coyle also has experience managing media relations, budgets, and events from his internships and leadership roles.

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Steven Coyle rd 1300 3 Ave S Birmingham, Al 35233 251.752.7580 smcoyle@uab.edu Summary Public relations professional that specializes in digital media with a track record of success in traditional media, crisis and strategic planning. Experience Girl Scouts of North-Central Alabama (Intern) Managed social media presence on all platforms Conceived and developed strategic campaigns and press materials for press kits and published editorials Wrote and edited copy for website and Ink Spot Monitored media activity for placement opportunities Secured national media coverage for advocacy projects Alzheimers of Central Alabama (Freelance) Developed and implemented a 6 month strategic multiplatform awareness campaign resulting in a 12% donation increase Researched trends and tracked social media conversations Created and edited press releases, website content, newsletters and internal documents Created a crisis communication plan Conducted media interview training Peritus Public Relations Agency (Intern) Assisted with the Cochran Firm SWOT analysis Organized and developed materials for several focus groups City of Leeds, Alabama City Hall (Freelance) Managed pressroom for the citys website Coordinated community outreach and advocacy efforts Coordinated media for city projects and events University Programs Council (VP for Public Relations) Developed and implemented a social media strategic communication and branding campaign Coordinated the planning and publicity for 80 campus events with an overall 42% increase in student attendance Managed a $150,000 program budget UAB Public Relations Student Society of America (VP for Membership) Created a strategic social media campaign increasing membership by 50% Won 8 awards for various public relations projects Special Skills Education PC Mac OS B.A. Communications Studies Adobe Photoshop Gimp University of Alabama at Birmingham Adobe Illustrator Microsoft Office May, 2011 Adobe InDesign Wordpress

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Steven.Coyle Resume

  • 1. Steven Coyle rd 1300 3 Ave S Birmingham, Al 35233 251.752.7580 smcoyle@uab.edu Summary Public relations professional that specializes in digital media with a track record of success in traditional media, crisis and strategic planning. Experience Girl Scouts of North-Central Alabama (Intern) Managed social media presence on all platforms Conceived and developed strategic campaigns and press materials for press kits and published editorials Wrote and edited copy for website and Ink Spot Monitored media activity for placement opportunities Secured national media coverage for advocacy projects Alzheimers of Central Alabama (Freelance) Developed and implemented a 6 month strategic multiplatform awareness campaign resulting in a 12% donation increase Researched trends and tracked social media conversations Created and edited press releases, website content, newsletters and internal documents Created a crisis communication plan Conducted media interview training Peritus Public Relations Agency (Intern) Assisted with the Cochran Firm SWOT analysis Organized and developed materials for several focus groups City of Leeds, Alabama City Hall (Freelance) Managed pressroom for the citys website Coordinated community outreach and advocacy efforts Coordinated media for city projects and events University Programs Council (VP for Public Relations) Developed and implemented a social media strategic communication and branding campaign Coordinated the planning and publicity for 80 campus events with an overall 42% increase in student attendance Managed a $150,000 program budget UAB Public Relations Student Society of America (VP for Membership) Created a strategic social media campaign increasing membership by 50% Won 8 awards for various public relations projects Special Skills Education PC Mac OS B.A. Communications Studies Adobe Photoshop Gimp University of Alabama at Birmingham Adobe Illustrator Microsoft Office May, 2011 Adobe InDesign Wordpress