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STIG INGE BJRNEBYE
Grassroots Reflections
Communication to Grassroots: Can we be heard?
Grassroots values?
Grassroots football every day, every where
 NFF
 Over 300.000 games played per year
 Club structure  1913, 14 teams per club
 Coaches - 27 532 teams
 50% of boys aged 6-12
 25% of girls aged 6-12
 Countless volunteers!
Top clubs represent only 2,4% of all clubs.
Can they reach out, do they know how, and can they be effective?
From social responsibility and a lot of misunderstanding
to player development and an understanding:
 From narrow view, to wide perspectives:
 Skill-evaluation from touch to over all
 Talent vs. Maturing
 Messi vs. Mastering
Could, or should this be like Barcelona?
Camp Nou Alfheim Stadium
Based on Norwegian sports model
We must build our own identity
With humbleness and faith
Best sports nations in the world: (Sport Bild)
Rank Country Population (mill)
1 USA 313
2 China 1 347
3 Germany 81
4 Russia 143
5 Canada 34
6 France 65
7 UK 62
8 Norway 5
9 Australia 22
10 South Korea 48
11 Italy 60
12 Netherland 16
A history of the volunteers movement
Ullevaal 1935 Holmenkollen 1952
Volunteers still vital today:
Our Grassroots Formula
Safety and Mastering
+
Challenge
=
Enjoyment and Development
Activity:
 Create security but also challenges
 Activity which stimulate more activity (on your own)
 Activity as base for belonging
 Enjoy longing for the next SESSION
 Enjoy longing for next SEASON
Last week in Galway:
rvoll, Oslo vs Irland U-15
0-3
The good feeling!
 The smell of new boots!
 The friends!
 Tournaments
 The sound of a perfect kick!
 Repetitions and mastering!
 Development ownership
Do we learn by theory and dreams, or by doing?
Is Norways peculiarity a strength or weakness?
Activate as many players as
As long as
To be as good as
Possible
Impossible?Im possible!
Social responsibility in grassroots football 
in conflict with elite development?
 They are dependent on each other!
 They are feeding each other
 They should demand from each other
 They should assist each other
Whats a talent?
 Technique?
 Speed?
 Physical strength?
 Born in January?
 Structure in training ?
 Interest in game?
Who can crack the code?
The most important talent is:
Motivation!
Action plan 2012-2015, in short:
 Raised quality on all activities
 Raised competence in key roles
 Raised awareness at club level
 Development depending on continuity
A stronger pathway to football for all.
Games and shapes, in line with modern football
3 vs 3 5 vs 5 7 vs 7 9 vs 9 11 vs 11
Boys 5 - 6 7 - 10 11 - 13 13 - 14 14 -
Girls 5 - 6 7 - 10 11 - 13 13  14/15 15 -
Technical description: Junior and Youth Football
Games and shapes, in line with modern football
Why?
 Technique
 Tactical flexibility
 Football intelligence
 Speed - Less time, less space
Quality boost with record output?
 trenings淡kta.no
 Telenor Xtra
 Quality Club Project
Quality Club Project
Development vs political obstacles in football:
We 束sold損 the need, the effect, and the concept first:
 Presidency
 Chief executive
 Administration, Development positions
 Grassroots Committee
 Elite Coaching Committee
 The 18 Regional FAs
This inclusion was necessary
- applauded by the stakeholders
It gave us motivation and power to develop.
Lesson learnt: do the lobbying, get stakeholder buy in first
Thank you!

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Stig Bjornebye: UEFA Grassrooots Reflections

  • 2. Communication to Grassroots: Can we be heard? Grassroots values?
  • 3. Grassroots football every day, every where NFF Over 300.000 games played per year Club structure 1913, 14 teams per club Coaches - 27 532 teams 50% of boys aged 6-12 25% of girls aged 6-12 Countless volunteers! Top clubs represent only 2,4% of all clubs. Can they reach out, do they know how, and can they be effective?
  • 4. From social responsibility and a lot of misunderstanding to player development and an understanding: From narrow view, to wide perspectives: Skill-evaluation from touch to over all Talent vs. Maturing Messi vs. Mastering
  • 5. Could, or should this be like Barcelona? Camp Nou Alfheim Stadium Based on Norwegian sports model We must build our own identity With humbleness and faith
  • 6. Best sports nations in the world: (Sport Bild) Rank Country Population (mill) 1 USA 313 2 China 1 347 3 Germany 81 4 Russia 143 5 Canada 34 6 France 65 7 UK 62 8 Norway 5 9 Australia 22 10 South Korea 48 11 Italy 60 12 Netherland 16
  • 7. A history of the volunteers movement Ullevaal 1935 Holmenkollen 1952
  • 9. Our Grassroots Formula Safety and Mastering + Challenge = Enjoyment and Development
  • 10. Activity: Create security but also challenges Activity which stimulate more activity (on your own) Activity as base for belonging Enjoy longing for the next SESSION Enjoy longing for next SEASON Last week in Galway: rvoll, Oslo vs Irland U-15 0-3
  • 11. The good feeling! The smell of new boots! The friends! Tournaments The sound of a perfect kick! Repetitions and mastering! Development ownership Do we learn by theory and dreams, or by doing?
  • 12. Is Norways peculiarity a strength or weakness? Activate as many players as As long as To be as good as Possible Impossible?Im possible!
  • 13. Social responsibility in grassroots football in conflict with elite development? They are dependent on each other! They are feeding each other They should demand from each other They should assist each other
  • 14. Whats a talent? Technique? Speed? Physical strength? Born in January? Structure in training ? Interest in game? Who can crack the code?
  • 15. The most important talent is: Motivation!
  • 16. Action plan 2012-2015, in short: Raised quality on all activities Raised competence in key roles Raised awareness at club level Development depending on continuity A stronger pathway to football for all.
  • 17. Games and shapes, in line with modern football 3 vs 3 5 vs 5 7 vs 7 9 vs 9 11 vs 11 Boys 5 - 6 7 - 10 11 - 13 13 - 14 14 - Girls 5 - 6 7 - 10 11 - 13 13 14/15 15 - Technical description: Junior and Youth Football
  • 18. Games and shapes, in line with modern football Why? Technique Tactical flexibility Football intelligence Speed - Less time, less space
  • 19. Quality boost with record output? trenings淡kta.no Telenor Xtra Quality Club Project
  • 21. Development vs political obstacles in football: We 束sold損 the need, the effect, and the concept first: Presidency Chief executive Administration, Development positions Grassroots Committee Elite Coaching Committee The 18 Regional FAs This inclusion was necessary - applauded by the stakeholders It gave us motivation and power to develop. Lesson learnt: do the lobbying, get stakeholder buy in first