#stillhuman : how ethnography makes sense of data @sxsw2017
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Watch the conference @SXSW'17 : http://www.unknowns.fr/en/sxsw-2017 The age of big data heralded a new understanding of the world in which analyzing the past allows one to predict future behavior. But are humans really soulless piles of numbers ? Data excel at revealing correlation among behaviors, but what about causation? After all, there is a difference between knowing something what and understanding it why. This is where the social sciences particularly ethnography become critical, providing us a deep and insightful vision of the why behind the numbers.
#stillhuman : how ethnography makes sense of data @sxsw2017
- 1. Henri Jeantet Mike Griffin and Tiffany Romain unknowns.fr Ricoh Innovations Corporation #STILLHUMAN James Cridland via Flickr
- 8. Banksy 2006 YOU CANT INVENT AIRBNB FROM HILTONS DATA
- 11. Share screens and draw together, on any device
- 15. WHY DONT PEOPLE USE THEIR SAVINGS TO COVER THEIR OVERDRAFTS ? Data show no correlation between household available equity and overdraft usage.
- 16. DIFFERENT KINDS OF MONEY : HOW EARNINGS ARE TRACKED SALARY & PENSION GAMBLE WINNINGS EXTRA S LOAN & DONATION SALE S REN T REPAYMEN T INHERITANC E ENTITLEMENT S ALLOWANCE MONEYS ORIGIN Biblioth竪que nationale de France
- 17. DIFFERENT KIND OF MONEY : HOW MONEY IS MANAGED SAFETY CUSHION LIFE EXPENSES INSURANCE S PROJECTS DEFAULT DEPRIVATION INVESTMENT S SAVINGS FEEL GOOD EXPENSE GAMBLING MONEY MANAGEMENT Biblioth竪que nationale de France
- 18. MONEYS ORIGIN DETERMINES ITS ALLOCATION SAFETY CUSHION LIFE EXPENSES INSURANCES PROJECTS DEFAULT DEPRIVATION INVESTMENTS SAVINGS FEEL GOOD SPENDING GAMBLING MONEY MANAGEMENT SALARY & PENSION GAMBLE WINNINGS EXTRA S LOAN & DONATION SALE S REN T REPAYMEN T INHERITANCE ENTITLEMENTS ALLOWANCE MONEYS ORIGIN Biblioth竪que nationale de France
- 19. ENTITLEMENTS = OBLIGATIONS LIFE EXPENSES SAFETY CUSHION INSURANCES Biblioth竪que nationale de France
- 20. GAMBLING = EDGES MONEY GAMBLING FEEL GOOD SPENDING PROJECT Biblioth竪que nationale de France
- 21. DONATIONS = MORAL DEBT SAFETY CUSHION PROJECT INVESTMENT SAVINGS
- 22. SALARY & PENSION = FREEDOM SAFETY CUSHION INSURANCESLIFE EXPENSES GAMBLING FEEL GOOD SPENDING PROJECT INVESTMENT SAVINGS Biblioth竪que nationale de France
- 23. A NEW MODEL, READY FOR DATA MINING. SAFETY CUSHION LIFE EXPENSES INSURANCES PROJECTS DEFAULT DEPRIVATIO N INVESTMENT S SAVINGS FEEL GOOD SPENDING GAMBLING SALARY & PENSION GAMBLING WINNINGS EXTRAS DONATION & LOANS SALES RENT REPAYMENT INHERITANCE ENTITLE- MENTS ALLOWANCE LIFE SITUATION SKILLS TRIAL & ORDEAL RISK PERCEPTION + TIME PERCEPTION MONEYS ORIGIN MONEY MANAGEMENT FAMILIAL BACK-UP REGULAR INCOME SELF-ENFORCED RULESMULTIPLES INFLUENCES MONEY SOCIAL NORMS STANDING GROUND
- 31. WHY IS IT SO HARD TO BUY GROCERIES ONLINE ? Andreas Gursky
- 32. YOULL NEVER SHOP ALONE... YOU SCHOOL MEDIAS BRANDS RETAILERS PARENTS AUTHORITIES PARTNER SOCIAL CIRCLE CHILDRENS Andreas Gursky
- 33. A JOB AT THE CROSSROAD OF CONFLICTING REQUIREMENTS HOUSEHOLD NEEDS CONTINUITY INJUNCTION NUTRITION INVOLVEMENT OBJECTIVE CONSTRAINTS SKILLSTIME OBJECTIVE SPECS SUSTAINABILIT Y BUDGETQUALITY PLEASURE Be ready to justify every purchase X1000 Andreas Gursky
- 34. A FULL TIME JOB, ALWAYS ON YOUR MIND CLEANING COOKING MAKE A LIST PUT AWAY SHOPPING EATING WATCHING TV Andreas Gursky
- 35. ROUTINE, TRAINING AND SHORTCUTS FASTENING CONVERSION MEANS HELPING PEOPLE SETTLE AND JUSTIFY. Which will simplify the household groceries manager life. How groceries manager are surviving through the process Andreas Gursky
- 36. A NEW PERSPECTIVE FOR NEW MEASUREMENTS. From the eCom funnel to hardship reduction NOTHING TO SEE HERE Andreas Gursky
- 38. Henri Jeantet Mike Griffin and Tiffany Romain unknowns.fr Ricoh Innovations Corporation #STILLHUMAN James Cridland via Flickr